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Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

b2bchalkboard

Competition and Cooperation

Jeanniey Mullen  |  Publishing

Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Topics in Media:

Aaron Broder  |  Publishing

Rise of the Machines

rise-of-machines Dec 4, 2012 - A web publisher's survival guide in the age of programmatic buying. Comments

Laney Whitcanack  |  Publishing

Publishers, Are You Curating Content? You Should Be!

museum-new-york Nov 30, 2012 - With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories. Comments

Lisa Lacy  |  Publishing

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

Jeanniey Mullen  |  Publishing

Publishing's Holiday Secrets for Success: The Ulterior Motive

present Nov 9, 2012 - Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. Comments

Laney Whitcanack  |  Publishing

3 Essential Audience Development Tips for Digital Publishers

audience Nov 2, 2012 - By employing these essential audience development tips, you'll build a following in no time. Comments

Jeanniey Mullen  |  Publishing

Acquiring Digital Readers? New Media Will Not Help You

baby-boomers Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments

Mary Lisbeth D'Amico  |  Publishing

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Manuel Donayre  |  Publishing

Bigger, Better, Faster: Your Audience, Your Space

audience Oct 19, 2012 - Create great experiences and your audience will bring their friends. Protect that space and they'll keep coming back - both your clients and audience, alike. Comments

Jeanniey Mullen  |  Publishing

The Digital Magazine Industry Is Predictable Now

digital-publishing Oct 12, 2012 - Three of the key truths and leading predictive elements digital adoption is based on. Comments

Laney Whitcanack  |  Publishing

Editorial Calendars: A Digital Publisher’s Best Friend

calendar Oct 5, 2012 - Creating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued success. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Big Data Drives Ad-Supported Internet Job Growth

database Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Jeanniey Mullen  |  Publishing

Your Publishing Content Has a 72-Hour Shelf Life

raining-documents Sep 28, 2012 - Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand out? Comments

Susan Kuchinskas  |  Publishing

Newspapers Join to Create Digital Circulars on Steroids

ipad-prototype-screenshot Sep 25, 2012 - Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars. Comments

Keith Bonnici  |  Publishing

There Is No King!

Sep 21, 2012 - Content isn't king. Distribution isn't king. Ultimate success in digital publishing requires both. Comments

Jeanniey Mullen  |  Publishing

Innovations in Digital Publishing

Sep 14, 2012 - Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise. Comments

Jeanniey Mullen  |  Publishing

Where Should a Publisher Turn for Success?

Aug 24, 2012 - Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Comments

Mike Dodge  |  Publishing

Navigating the Potential and the Perils of RTB for Publishers

Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments

Jeanniey Mullen  |  Publishing

The Digital Magazine Maker's Mobile Marketing Checklist

Jul 20, 2012 - Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Comments

Jeanniey Mullen  |  Publishing

The Summer of Digital Reading

Jul 6, 2012 - Will you choose to read more this summer since it will be so easy? Comments

Jeanniey Mullen  |  Publishing

3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines

Jun 22, 2012 - How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. Comments

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