Marketing News & Expert Advice

Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

10 Statistics Magazine Publishers Should Keep in Mind

Jeanniey Mullen | Publishing

Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

Topics in Media:

Susan Kuchinskas | Publishing

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Laney Whitcanack | Publishing

Programmatic Buying and Content Marketing: Strange Bedfellows?

Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Comments

Jeanniey Mullen | Publishing

The Magazine vs. the App

Jun 7, 2013 - Does cross-platform authentication hurt or help growth? Comments

Omar Nicola | Publishing

Publishers…Exchange Traffic, but Not for Ad Revenue

May 31, 2013 - With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use. Comments

Matthew Kumin | Publishing

Unleashing the Power of Your Content Intelligence Network

May 28, 2013 - Your greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your customers' problems. Comments

Walter Knapp | Publishing

Where Are Your Readers Really Coming From?

May 24, 2013 - It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of direct traffic. Comments

Jeanniey Mullen | Publishing

How Important Is Discovery?

May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments

Alex Godelman | Publishing

Predicting Consumer Behavior

May 3, 2013 - More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. Comments

Matthew Kumin | Publishing

Maximize Returns and Minimize Risk: A Portfolio Approach to Content

Apr 30, 2013 - How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Comments

Jeanniey Mullen | Publishing

Being Green Every Day

Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Mary Gail Pezzimenti | Publishing

6 Essential Truths and a Piece of Advice for Content Strategy

Apr 24, 2013 - The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Comments

Jeanniey Mullen | Publishing

Table Stakes: The Ante Has Been Upped in Publishing

Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Susan Kuchinskas | Publishing

Should Marketers Fear the Cookie Apocalypse?

Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Susan Kuchinskas | Publishing

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for attention in the crowded space. Comments

Manuel Donayre | Publishing

Stop, Collaborate, and Listen…Authenticity Is Key!

Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments

Melanie White | Publishing

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Matthew Kumin | Publishing

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Accreditations:

Incisive Media - AOP Digital Publisher of the Year 2010 & 2013

Publishing

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