Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

digital-publishing

How Big Is Big When You Are a Digital Magazine?

Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

The Native Ad Buzz: Seeing Through the Noise

static-tv Mar 8, 2013 - Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Comments

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Should Publishers Optimize for Mobile?

mobile-publishing Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

Ellen and LinkedIn, 2 Brilliant Efforts

ellen Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

2013-resolutions Jan 25, 2013 - Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. Comments

2013: When Editors Strike Back

editors-choice Jan 18, 2013 - Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Comments

Project Management: The Power of One

power-of-one Jan 11, 2013 - The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone. Comments

Newsweek Ushers in the Era of Pure Publishing

newsweek Jan 4, 2013 - What's at the intersection of the future and past of publishing? Content. Comments

Your Guide to Surviving Life in the 'Appmosphere'

linked-in-appsnew Dec 21, 2012 - And a question about the future. Comments

How to Choose an Online Video Platform

online-video Dec 14, 2012 - Publishers can overcome these three typical challenges. Comments

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

UTs Dec 12, 2012 - U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. Comments

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Rise of the Machines

rise-of-machines Dec 4, 2012 - A web publisher's survival guide in the age of programmatic buying. Comments

Publishers, Are You Curating Content? You Should Be!

museum-new-york Nov 30, 2012 - With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories. Comments

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

 

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