Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

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APAC Journalists Embracing Digital Brand-Created Content

Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories heard. Comments

Breaking News: Reading Actually Is Fundamental

books Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments

Uh-Oh…Looks Like We Might Have Lost the Customer

customers Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

7 Things I Wish I’d Known When I Started Content Marketing

content Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

The Rise of Content = The Resurrection of Publishing

digital-publishing Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

In-Depth Guide to Content Curation

content-shutterstock-153628586 May 29, 2014 - Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy. Comments

Did The New York Times Leak Jettison All Publishing Forward?

new-york-times May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing. Comments

Boost Lead Quality With These 7 Easy Content Marketing Tactics

content-shutterstock-153628586 May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

Off-Ramping Bad Traffic to Get to the Good Traffic

off-ramp-bad-traffic May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

Creating an Effective Ultimate Dashboard

content-marketing-dashboard May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

6 Ways to Supercharge Your Content Marketing Offers

content Apr 23, 2014 - These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from your content marketing offers. Comments

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18, 2014 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

8 Efficiency Tips to Crush Content Marketing and Blogging

shutterstock-153218306 Mar 26, 2014 - Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation faster, easier, and more fun. Comments

Catching the Elusive Creature: The "Profitable Publisher"

digital-publishing Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying revenue streams. Comments

Publishing Mobile Content: The Return of the Native

mobileads Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

inPowered Makes Adicles Platform Free

inpowered-on-facebook Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-party articles into ads is more credible, the company says. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects. Comments

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