Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
How Big Is Big When You Are a Digital Magazine?
Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments
Topics in Media:
The Native Ad Buzz: Seeing Through the Noise
Mar 8, 2013 -
Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction.
Comments
Magazines, Content Owners, & Publishers - It's Your Time to Thrive
Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments
Should Publishers Optimize for Mobile?
Feb 22, 2013 -
Yes! And here are four considerations of how and when.
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Ellen and LinkedIn, 2 Brilliant Efforts
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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5 Content Marketing Trends for 2013 You Haven't Heard Yet
Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments
Interesting Data Points for Digital Publishers
Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
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5 Content Marketing Trends for 2013 You Haven't Heard Yet
Jan 25, 2013 -
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
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2013: When Editors Strike Back
Jan 18, 2013 -
Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content.
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Project Management: The Power of One
Jan 11, 2013 -
The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone.
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Newsweek Ushers in the Era of Pure Publishing
Jan 4, 2013 -
What's at the intersection of the future and past of publishing? Content.
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Your Guide to Surviving Life in the 'Appmosphere'
Dec 21, 2012 -
And a question about the future.
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How to Choose an Online Video Platform
Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Dec 12, 2012 -
U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center.
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Evolve Media Launches Native Advertising Product
Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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Competition and Cooperation
Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
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Rise of the Machines
Dec 4, 2012 -
A web publisher's survival guide in the age of programmatic buying.
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Publishers, Are You Curating Content? You Should Be!
Nov 30, 2012 -
With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.
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Coca-Cola Relaunches Website as Socially Enabled Digital Platform
Nov 23, 2012 -
The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website.
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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