Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
Your Publishing Content Has a 72-Hour Shelf Life
Sep 28, 2012 - Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand out? Comments
Topics in Media:
Newspapers Join to Create Digital Circulars on Steroids
Sep 25, 2012 -
Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars.
Comments
There Is No King!
Sep 21, 2012 - Content isn't king. Distribution isn't king. Ultimate success in digital publishing requires both. Comments
Innovations in Digital Publishing
Sep 14, 2012 - Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise. Comments
Where Should a Publisher Turn for Success?
Aug 24, 2012 - Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Comments
Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
The Digital Magazine Maker's Mobile Marketing Checklist
Jul 20, 2012 - Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Comments
The Summer of Digital Reading
Jul 6, 2012 - Will you choose to read more this summer since it will be so easy? Comments
3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines
Jun 22, 2012 - How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. Comments
Why Mobile Matters to Digital Publishers
Jun 8, 2012 - If your company doesn't have a mobile magazine sales and reading strategy, it should. Comments
Is Content the Catalyst for Social Media?
Jun 1, 2012 - The real social experience is not happening on Facebook, but rather on premium content sites. Comments
How Runner's World Raced to 300K Twitter Followers
May 29, 2012 -
Magazine achieved impressive organic growth with three tactics.
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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
May 22, 2012 -
CEO talks about ads, innovation, and Facebook.
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When Marketing Magazines Online: It's Digital vs. Print
May 11, 2012 - And this could get ugly. Comments
The Virtual Shopping Mall of Editorial Content
May 4, 2012 - From Bloomingdales to the dollar store - how marketers can get the most out of online content. Comments
What Sells the Digital Magazine?
Apr 27, 2012 - Is it the cover or the contents? Comments
Glam Exec: Mobile Ad Sales Growing Fastest
Apr 26, 2012 - In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV. Comments
What Is Next for Digital Publishing?
Apr 13, 2012 - These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in. Comments
ClickZ Promotes Kate Kaye, Christopher Heine
Apr 12, 2012 -
Journalists named to new roles covering digital marketing and advertising.
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NYC Magazine's Digital Makeover Includes Deals
Apr 10, 2012 -
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
Comments
Digital Publishing Tricks That Drive Success
Mar 30, 2012 - Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape. Comments
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