Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleTapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleBitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleAs you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...
View articleLow conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...
View articleEvolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Read More...
View articleThese tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Read More...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleWhen it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...
View articleAs the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleThere are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
View articleReading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...
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