Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

Freight train

The New Mobile Reality for Advertisers & Publishers

Oct 18, 2013 - In the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Comments

The Battle of the Ages… Literally

Pikemen at a recreation of the Battle of Bosworth Field Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

The Publisher of the Future Will Be Agile & Adaptive

global-warming-future Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

Native Video: The Industry’s New Darling Devil

native-ads Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

5 Ways to Maximize the Value of Your Content

content Sep 12, 2013 - Producing quality content is expensive but here are five steps to get you started. Comments

Creating an Inbound Marketing Content Strategy

inbound-marketing-buying-cycle-savvypanda Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Comments

Publishing Technology Buzzwords Debunked

keywords2 Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

How to Create a Real-Time Brand Newsroom

crowdsourcing-curation Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

1 Instagram Follower Is Worth 10 Twitter Followers

instagram-video Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way. Comments

How to Show ROI of Content and Inbound Marketing to Your CEO

content-computer Aug 14, 2013 - As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. Comments

Lens on the Near-Term Challenge, Long-Term Opportunity

mobile-publishing Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. Comments

Insane Statistics About Content on the Web

sea-of-data Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Content Mixology 101: A Practical Guide to Real-Time Publishing

content-mixology-guide Jul 23, 2013 - A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

A Smarter Way to Drive Lead Conversion With Content

conversion-funnel-strategies Jul 17, 2013 - How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Comments

Brand As Publisher: What Does That Mean Exactly?

mobile-publishing Jul 12, 2013 - Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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