Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
What Is Next for Digital Publishing?
Apr 13, 2012 - These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in. Comments
Topics in Media:
ClickZ Promotes Kate Kaye, Christopher Heine
Apr 12, 2012 -
Journalists named to new roles covering digital marketing and advertising.
Comments
NYC Magazine's Digital Makeover Includes Deals
Apr 10, 2012 -
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
Comments
Digital Publishing Tricks That Drive Success
Mar 30, 2012 - Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape. Comments
BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Comments
Where Are All the Good People Online?
Mar 23, 2012 - As a publisher, you can only do so much to grow audience through SEO. Consider these other options. Comments
Dogster Revamp Brings a Magazine's Design Ethic
Mar 19, 2012 -
Publisher Say Media is big on clean page designs, where ads and content commingle.
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Salesforce Tries Content Management With Site.com
Mar 16, 2012 -
Unveils web publishing platform.
Comments
The New World of Analytics: What You Need to Know Now
Mar 16, 2012 - Five ways to define rules and guidelines for building analytics that drive us forward. Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Comments
Nielsen Report: Blogs Still on the Rise
Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments
Cosmopolitan Latest Mag to Hit 100K Digital Subs
Mar 7, 2012 -
The Economist and National Geographic surpassed the milestone in 2011.
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For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
BuzzFeed Breathes Life Into the Sponsored Post
Mar 5, 2012 -
Site embraces advertiser content, rejects IAB standard ads.
Comments
Do Analytics Matter Anymore in Mobile?
Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments
Adobe Offers New Tool for Online Video Advertising
Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments
4 Ways Marketers Can Better Connect With Men, Women Online
Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments
Digital Natives Explore Career Options
Feb 17, 2012 - Thirteen girls, one interview, and four rules you need to know to succeed. Comments
News Sites Lag Facebook, Google in Ad Targeting
Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments
Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Feb 3, 2012 - Create an innovative user experience that leverages content from archives of a strong brand or legacy. Comments
David Kenny, Restless Soul, Joins Weather Channel as CEO
Jan 24, 2012 -
Former chief of Digitas and Akamai to run cross-channel media giant.
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