The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Dec 7, 2012 - In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Comments
Dec 4, 2012 -
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales.
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Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Nov 15, 2012 -
Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and device fragmentation.
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Nov 7, 2012 -
With the growing accessibility and reach of interactive video online, maybe the video revolution is finally here.
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Oct 25, 2012 -
Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit.
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Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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Oct 8, 2012 -
A recap of a social film project from Intel and Toshiba.
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Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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Oct 4, 2012 -
AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork.
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Oct 4, 2012 -
How the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns.
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Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
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Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Sep 27, 2012 -
Four ways video can be used to leverage your brand's online presence.
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Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Sep 20, 2012 -
ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
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Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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Sep 14, 2012 -
New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors.
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