Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Personal Relevance Is Key to Online Video Engagement
Dec 7, 2012 - In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Comments
Topics in Media:
YouTube Pushes Holiday Sales Into Shoppable Video Ads
Dec 4, 2012 -
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales.
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Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Beta of Adobe Primetime Pulls Together Video, Ads, Analytics
Nov 15, 2012 -
Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and device fragmentation.
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Plugging Into Interactive Video Shopping
Nov 7, 2012 -
With the growing accessibility and reach of interactive video online, maybe the video revolution is finally here.
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The Argument for a Content Audit Your Marketing Team Never Made
Oct 25, 2012 -
Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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Intel's Romantic Social Video Nabs 55M Views
Oct 8, 2012 -
A recap of a social film project from Intel and Toshiba.
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What The China Video Site Merger Means for Marketers
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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AOL Puts All Original Videos on Monetized YouTube Channels
Oct 4, 2012 -
AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork.
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Video in Email Looks Beautiful to Bare Escentuals
Oct 4, 2012 -
How the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns.
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Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
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AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Why You Should Integrate Video Into Your Marketing Plan
Sep 27, 2012 -
Four ways video can be used to leverage your brand's online presence.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Stand-Up Comedy Takes Center Stage in B2B Campaign
Sep 20, 2012 -
ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
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Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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BuzzFeed Acquires Facebook Ad Targeting with Kingfish
Sep 14, 2012 -
New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors.
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Become a Better Online Marketer!
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