Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Geek Chic Hits YouTube
Jul 24, 2013 - ‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry. Comments
Topics in Media:
GEICO Hump Day Ad Dominates Social Video... on Wednesdays
Jul 24, 2013 -
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.
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Instagram Video: How Brands are Using Their 15 Seconds
Jul 23, 2013 -
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.
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How You Can Benefit From Multilingual Video SEO
Jul 22, 2013 -
A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business.
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RBC Goes Back to School
Jul 22, 2013 -
RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.
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Must-See Online Programming?
Jul 12, 2013 -
What is the potential and value of "must-view" online content? And what exactly will the content be?
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Instagram Now Lets You Embed Photos and Videos Across the Web
Jul 11, 2013 -
The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public content on Instagram.
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Sneaker Maker Sets New Balance in Uniquely American Footwear
Jul 10, 2013 -
In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had.
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Triggering Unruly Emotions Key to Video Sharing
Jul 10, 2013 -
Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them.
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Will Video Advertising in India Get Its Due Share?
Jul 8, 2013 -
With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities.
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How to Make Money on YouTube: 'Elementary'
Jul 8, 2013 -
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos.
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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Jul 2, 2013 -
Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google.
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YouTube Market Forces
Jul 2, 2013 -
YouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform.
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Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Jun 27, 2013 -
ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions.
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Let the Instagram vs. Vine Video Battle Begin!
Jun 26, 2013 -
Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.
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Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program
Jun 22, 2013 -
YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C."
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Instagram Nips Vine in the Bud With Short-Form Video
Jun 21, 2013 -
Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds.
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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17, 2013 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
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Let's Go Surfing Now…
Jun 13, 2013 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
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Branded Videos Shared More Than 500,000 Times Every 24 Hours
Jun 12, 2013 -
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
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Twitter's Vine Comes to Android
Jun 6, 2013 -
Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system.
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