The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments
Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments
Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments
Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments
Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments
Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments
Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments
Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments
Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments
Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments
May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments
May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments
May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments
May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments
May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments
May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments
May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments
May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments
May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.