The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments
Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments
Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments
May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments
May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments
May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments
May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments
May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments
May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments
May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments
May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments
May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments
May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments
May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments
May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments
May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments
Apr 30, 2015 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming. Comments
Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments
Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments
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