Marketing News & Expert Advice
|
|
Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
How to Use Twitter's Vine App
Jun 5, 2013 - Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. Comments
Topics in Media:
Get More Bang for Your Buck With Native Video Apps
Jun 4, 2013 -
Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question.
Comments
YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments
May 31, 2013 -
Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically.
Comments
Yahoo Wants to Buy Hulu
May 30, 2013 -
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
Comments
BuzzFeed Beefs Up Video With Social Lab, CNN Deal
May 28, 2013 -
BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
Comments
ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Comments
Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
Comments
Sports Marketer Van Wagner Moves Into Digital Video
May 21, 2013 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
Comments
Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.
Comments
Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
Comments
Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
Comments
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 -
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
Comments
Selling Shoppers With In-Store Tablet Video
May 9, 2013 -
Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.
Comments
YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
Comments
YouTube Adds Email Notifications for Greater Privacy
May 7, 2013 -
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
Comments
Real-Time Bidding: Ploy or Panacea?
May 7, 2013 -
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
Comments
Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
Comments
BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
Comments
6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 -
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
Comments
Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
Comments
The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
