The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Sep 13, 2012 - Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Comments
Sep 6, 2012 -
U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country.
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Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments
Aug 20, 2012 -
Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads.
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Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
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Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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Aug 10, 2012 -
Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo.
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Aug 10, 2012 -
Single campaigns can now be deployed across multiple screens with a single media buy.
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Aug 7, 2012 -
Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online.
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Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
Jul 30, 2012 -
Charming knitting videos help reach out to customers.
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Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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Jul 27, 2012 -
KFC paired with Comedy Central to develop a branded series to promote a contest.
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Jul 27, 2012 -
Video series will let Facebook fans shape the plot and star in a "social film."
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Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Jul 20, 2012 -
Uni-ball targets aspiring men with Facebook video app and multi-channel effort.
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Jul 19, 2012 -
Jamie Kennedy Experiment star puts comedy skills to work for Ask.com.
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Jul 10, 2012 -
Upcoming network is sponsored by Verizon and Cadillac XTS.
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Jul 3, 2012 -
Experimental video project scores far more viewers than big-budget series.
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