Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

ihop

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

GoPro - Combining the Perfect Blend of 'Vint'Age and New Age

gopro-prospectus-1 Jul 9, 2014 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool? Comments

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation. Comments

AutoTrader.com Helps Influencers Find Cars

laina12 Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners and supporting influencer-based activations, insiders say. Comments

Can Facebook Rival Google With LiveRail Acquisition?

facebook-brand Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments

Vine's New "Loop Counts" May Cause Video Marketing Deception

vine Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their videos are. Comments

Opportunistic On-Demand Users Spike Overall Video Viewing

video-on-demand Jul 1, 2014 - A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and exciting opportunities for digital marketers. Comments

Apple TV: Curation, Choice, and Closed Ecosystems

Apple logo Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for video app developers. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too

chipotle-scarecrow Jun 30, 2014 - YouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hungry audience. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

Pixability Consumer Electronics Study Pinpoints Role of YouTube

pixability-consumer-electronics-study Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

How to Make Your Videos Rank Better on YouTube

ranking-youtube Jun 23, 2014 - Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Comments

Facebook Amends Video Rankings to Include Watch Time

facebook-video-update Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

YouTube Unveils APAC’s Top 10 Ads

youtube-logo Jun 20, 2014 - The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space. Comments

Instavid's 1-Year Birthday Sees It Failing to Live Up to the Early Hype

instagramvideo Jun 20, 2014 - As we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digital video space. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

The Picture Is Becoming Clearer

mobile-video-on-apple-iphone-5 Jun 17, 2014 - The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Comments

GoPro Transforming From Wearable Camera Maker Into New Media Company

gopro-prospectus-1 Jun 17, 2014 - Digital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming itself into a new media company. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

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