Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Virgin America Taps Trendsetters for Social Video Effort
Sep 13, 2012 - Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Comments
Topics in Media:
Travel Association Aims Economic Message Online to Conventions and Beyond
Sep 6, 2012 -
U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country.
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YouTube Launches TrueView Video Ads for Android
Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments
Average American Viewer Watched Over 200 Videos in July
Aug 20, 2012 -
Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads.
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Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
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Video Drives Clothing Sales
Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Aug 10, 2012 -
Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo.
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AOL Introduces Ads in Connected TV App
Aug 10, 2012 -
Single campaigns can now be deployed across multiple screens with a single media buy.
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Nielsen Strengthens TV to Online Ad Data Link
Aug 7, 2012 -
Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Omnicom Makes Global Cross-Platform Play With MediaMind
Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
TrueView Ads Reach Knitters for 3 Cents Per View
Jul 30, 2012 -
Charming knitting videos help reach out to customers.
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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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KFC Web Series Says Living at Home Bites
Jul 27, 2012 -
KFC paired with Comedy Central to develop a branded series to promote a contest.
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Intel Goes Inside Social Video With Topher Grace
Jul 27, 2012 -
Video series will let Facebook fans shape the plot and star in a "social film."
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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Uni-ball to Young Men: Our Pen is Mightier
Jul 20, 2012 -
Uni-ball targets aspiring men with Facebook video app and multi-channel effort.
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Comedian Jamie Kennedy Talks Branded Content
Jul 19, 2012 -
Jamie Kennedy Experiment star puts comedy skills to work for Ask.com.
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HuffPost Live Shies From Video Ads in Live Stream
Jul 10, 2012 -
Upcoming network is sponsored by Verizon and Cadillac XTS.
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AT&T's Crowdsourced Video Snags 6M Viewers
Jul 3, 2012 -
Experimental video project scores far more viewers than big-budget series.
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