Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

Future Next Exit

Unruly's Top 10 Social Video Trends for 2014

Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

contentmarketing Dec 29, 2013 - APAC brands will think less ad hoc campaign based content and own more branded channels. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

Back to the Future: Are Happy Days Here Again?

seinfeldacuraspots Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments

Facebook Will Add Instant-Play Video Ads to Newsfeed

2013-12-20-1105 Dec 20, 2013 - Facebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Vanity URLs Coming to Twitter's Vine Users December 20

vine Dec 19, 2013 - Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Comments

Top Trending Videos and Ads on YouTube in 2013

baby-me-the-new-evian-film-youtube Dec 11, 2013 - YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year. Comments

Sponsored Article: Game on- Turning the Lights on With Viewability

vindico-200x67 Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Comments

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

viral-video-chart-geico-hump-day-camel-commercial-happier-than-a-camel-on-wednesday Dec 4, 2013 - Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

gifts-presents-christmas Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap the biggest rewards. Comments

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

century-21-thanksgiving-3 Dec 2, 2013 - Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Comments

Return of the King: Lebron James Masters the Personal Brand Rebound

nike-basketball-lebron-james-training-day-youtube Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign

hallmark-duck-dynasty Nov 25, 2013 - Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty. Comments

Hollister Teases Black Friday Deals on YouTube

hollister Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

Dove Tops List of Most Shared Video Ads

poopourri-2 Nov 22, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67 Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. Comments

A Comment on YouTube Comments: It’s About Social, Not Spam

Youtube Nov 20, 2013 - YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comments themselves so much as it is about social. Comments

American Football Strengthens Video Advertising

football1 Nov 13, 2013 - An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable Nov 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Comments

 

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