With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleTwitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...
View articleThere’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleDigital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike Norrish, Digital E...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleAs an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...
View articleThe countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...
View articleVideo marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account f...
View articleThe web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...
View articleVirtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...
View articleProgrammatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...
View articleInstead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....
View articleWhy does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...
View articleDigital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
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