Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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AOL Strikes Premium Motion Picture Deal With Miramax

Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

"Location" Is the New Adjacency – But Not a Complete Strategy

map-location-mobile Apr 22, 2014 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities. Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17, 2014 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series. Comments

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Comments

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad views. Comments

Eyeview Delivers Personalized Video Ads to Connected TV Devices

eyeview Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Multi-Channel Network Mania: The Questions That Come Next

tv-everywhere Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

AOL Announces "Connected," First Foray Into Long-Form Video

aol-on-network Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

disney-small-world Mar 26, 2014 - The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual dolls. Comments

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

durex-earth-hour Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views. Comments

Delivering on the Promise of Cross-Platform

cable-tv-remote Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

cougartowntitle Mar 24, 2014 - Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Comments

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

#CZLNY Preview: Engaging Customers With Interactive Video

online-video Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time spent on the video, and an increased click-through-to-purchase rate. Comments

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