Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

windowing

What Is Windowing?

Feb 10, 2015 - Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format. Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

facebook-mobile-blue Feb 9, 2015 - Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Comments

Instagram Adds Video Looping to Rival Vine

instagram-mobile Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

Super Bowl XLIX: Ads, Trends, and Engagement

superbowl2015 Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

The Increasingly Big Game Around the Big Game

super bowl Jan 28, 2015 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Are Super Bowl Ads Worth the Price? Newcastle Says No

newcastle-super-bowl-aubrey-plaza Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

Facebook Acquires QuickFire Networks to Boost Video Delivery

Facebook buys QuickFire Networks in an undisclosed deal Jan 9, 2015 - Facebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Comments

Can Facebook Rival YouTube's Video Dominance?

mobile-video-view Jan 9, 2015 - Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Comments

2 Powerful Trends for the TV Buyer to Consider in 2015

Photo of a TV remote control Jan 9, 2015 - In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Comments

Google to Roll Out Viewability Reporting

google-logo-square Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace. Comments

McDonald's Revamps "I'm Lovin' It" With New Video Ad

mcds1218 Jan 6, 2015 - As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant in the room: nutrition. Comments

5 Holiday Ads That Won Social in 2014

emoji-thumbsup Jan 2, 2015 - We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales alike. Comments

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18, 2014 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Comments

The Changing Definition of TV

tvshopper Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

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