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Politics & Advocacy
ClickZ's Political Video Advertising 201
Find out why political advertisers are using video, get tips from digital political experts, learn key video ad terms, and more. Download this free resource, brought to you by Mixpo!
Campaign 2012:
The Video Election
ClickZ's regularly-updated collection of produced web videos from the 2012 Presidential campaigns, national party organizations, advocacy groups, and likely candidates.
Women and Swing State Visitors Big on Facebook
Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.
Tea Party and Democrats Fought Lugar Online
FreedomWorks, a Tea Party Group, spent around 40% of its estimated media budget online.
Romney Team Hiring 'A Lot' of Digital Staff
Campaign ramping up social media, web development, email and database skills.
Infographic: 2012 Election Web Ad Spending Through March
Infographic showing web ad spending by presidential campaigns through March 2012.
Latino Vote Could Use Some Marketing Help
Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.
Obama and Democrats Spent $21 Million on Web Ads So Far
Original ClickZ analysis: GOP spent less than half on digital ads through March.
Parents Share Digital Goofs in Facebook Contest
Group asks parents to share awkward digital media parenting moments.
Unions Fight Corporate Greed on Twitter and Pinterest
CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers.
Chico's Facebook App Prints Cards for Sick Kids
Cause marketing effort will donate $1 for every Get Well message sent.
Romney Ad Firm Partners for Big Data on Hispanics
Targeted Victory partners exclusively with one large online Hispanic data firm.
GOP Gears Up Digital Team for Election Season
Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012.
NBC's Chuck Todd: Obama Beating Romney in Digital
Political analyst speaks with ClickZ about the web and this fall's election.
House GOP Launches Social Media Contest
Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares.
GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year."
Santorum Spent $1M on Web Ads, but Super PACs Attacked
UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls.
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