Search

Fundamentals and trends for SEO, PPC, real-time and more.

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Google 'Mobilegeddon' Has Officially Arrived

Apr 21, 2015 - Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Comments

Choosing a Domain Name for Chinese Websites: Part 2

domains-names Apr 19, 2015 - Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Comments

Who Does It Better: Yahoo Japan or Google Japan?

scales-compare Apr 15, 2015 - A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Comments

Mobilegeddon: Estimating the Impact

google-mobile-search-2 Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

5 Web Analytics Metrics to Pump Up PPC

ppc-pay-per-click Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

mothers-day Apr 2, 2015 - As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Old SEO vs. New SEO

shutterstock-157139333 Apr 1, 2015 - What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. Comments

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

personas Mar 31, 2015 - During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Comments

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Comments

4 Tactics to Improve Google Display Network Lead Quality

lightbulb-solo Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Cross-Device Search Trends: Insider Insights

facebook-new-cross-device-tracking-tool-photo-1 Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

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