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Fundamentals and trends for SEO, PPC, real-time and more.

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Mozilla Introduces Sponsored Tiles on Firefox Nightly

Aug 28, 2014 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Comments

How Can Brands and Agencies Succeed Together?

two businesspeople shaking hands Aug 22, 2014 - How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right. Comments

10 Tips for Winning With Bing Product Ads

Bing Ads Aug 21, 2014 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization, and a look at what's coming. Comments

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Pimping Out Google Review Features for AdWords

consumer-rating Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they can help your marketing efforts. Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

3 Focus Areas for Hotel Marketers

hotels Aug 10, 2014 - Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentially retrieve hotel booking information from. Comments

Quality Score, We Hardly Knew Ye

quality Aug 8, 2014 - There has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and what marketers should do going forward. Comments

How and Why Your PPC Agency Should Fail

twitter-whale-206487 Aug 4, 2014 - Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and constant improvement. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

Tap Into the "Big Data" Power of Search

search-marketing-1 Jul 28, 2014 - Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts. Comments

Get Vertical-Specific With PPC Timing and Device Targeting

photo of a hand holding crosshairs Jul 24, 2014 - A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine their PPC campaigns by vertical, device, and time of day. Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data. Comments

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility. Comments

Get Hired in PPC: Tips to Get Your Foot in the Door

ppc Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification, and taking courses online. Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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