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Keep an Eye on Brand Keyword Performance

Marios Alexandrou  |  SEO

Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments

Topics in Search:

Lisa Lacy  |  Strategies

SES London Keynote: Evolving Web Requires Context, Identity

coplin-dave Feb 19, 2013 - Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Comments

Kevin Lee  |  Paid Search

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

enhanced-campaigns Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments

Thom Craver  |  Search

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

Google Ferris Wheel Valentines Day Doodle Feb 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively, while searches for "chocolate bacon cookies" are up over 7 percent year over year. Comments

Susan Kuchinskas  |  Mobile

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Melanie White  |  SEO

Google+ Strengthens Social Position With 9,400 Percent Growth

google Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

Jeremy Hull  |  Search Marketing

What to Do if Your Client's Site Goes Down

404-error Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments

Mary Lisbeth D'Amico  |  Search

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

Andrew Delamarter  |  Search Marketing

Why Your Online Marketing Department Is All Screwed Up

inbound-analyst Feb 7, 2013 - Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Comments

John Gagnon  |  Search Marketing

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

Jon Myers  |  Search Marketing

SES London 2013: How to Make the Most of Your Conference

ses-london-2013-logo Feb 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Comments

Crispin Sheridan  |  SEO

3 Pitfalls of Enterprise SEO and How to Avoid Them

seo-analytics Feb 6, 2013 - You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance. Comments

Lisa Raehsler  |  Paid Search

Debunking 5 Myths of PPC Advertising

ppc-icon Feb 5, 2013 - PPC won't make you taller and five other myths about PPC advertising. Comments

Kevin Lee  |  Paid Search

5 Reasons Search Marketers Should Watch the Regulatory Landscape

anonymous Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

Greg Jarboe  |  Search

With 3 Stellar Keynotes, SES London 2013 Is Shaping Up

ses-london-2013-logo Jan 31, 2013 - The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. Comments

Melanie White  |  SEO

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

Chris Copeland  |  Search Marketing

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Mary Lisbeth D'Amico  |  Search

Google Earnings Up Despite Motorola Burden

google-money-bags Jan 23, 2013 - Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous quarter. Comments

Marios Alexandrou  |  SEO

A Single National Site or Multiple Local Sites?

mcdonald-s-franchise Jan 23, 2013 - In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Comments

Melanie White  |  Search Marketing

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

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