Search

Fundamentals and trends for SEO, PPC, real-time and more.

Searching on a smartphone while on-the-go

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

Google Shopping Replaces Old-School PLA Management

Google Shopping Campaigns Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

What’s the Incremental Value of Paid Search?

search-marketing-1 Jun 5, 2014 - It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick changes, incredibly rich data) also make it one of the easiest channels to quantify. Comments

5 Summer Time-Savers for Managing PPC

time-saver Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

Father’s Day, Steakhouses, and Getting Your Timing Right

timing-is-everything May 29, 2014 - When is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Comments

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

Travel May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments

Are Panda 4.0 and Payday 2.0 Giving You Issues?

Google Logo May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Estimating the Importance of Google's Conversion Estimator

conversion-funnel-strategies May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing environment. Comments

Bad Reputation by Association – Hidden Dangers for International Search Marketers

bad-reputation May 20, 2014 - Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order to avoid unnecessary headaches, which could mean the end of their business abroad. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Content Promotion: PPC or Link Building?

content-promotion-bullhorn May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

Can You Hit Google’s Knuckleball?

google-knuckleball May 16, 2014 - While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Comments

Structured Authoring: The New Normal in Content Production

xml-authoring May 14, 2014 - Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production. Comments

5 Steps to a World Cup-Winning PPC Account Structure

worldcup2014 May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

The Murky Waters of SEO

seo-analytics May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

What Is a Good Click-Through Rate for PPC?

ppc May 7, 2014 - A look at why people care so much about click-through rates for pay-per-click advertising. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

404 Errors Getting You Down? 2 Quick Ideas

404-error Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the best one for you. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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