Home › Search

Search

Fundamentals and trends for SEO, PPC, real-time and more.

facebook-graph-search

Facebook Graph Search Taps People Power

Kevin Lee  |  Paid Search

Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration. Comments

Topics in Search:

Lisa Lacy  |  Paid Search

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Melanie White  |  Search Marketing

ClickZ and SEMPO Launch Search Marketer Salary Survey

sempo-logo Jan 11, 2013 - ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. Comments

Andrew Goodman  |  Paid Search

Building the Anti-Fragile PPC Campaign

ppc-icon Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

Crispin Sheridan  |  SEO

5 Reasons to Leverage Google+ Communities to Influence SEO

largenewgooglelogofinalflat-a Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before. Comments

Lisa Raehsler  |  Paid Search

How to Plan PPC Advertising for the New Year

ppc Jan 8, 2013 - Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Comments

Chris Copeland  |  Search Marketing

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

Kevin Lee  |  Paid Search

12 PPC Resolutions for 2013

ppc-icon Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions. Comments

Andrew Goodman  |  Paid Search

The Big Secret to Quality Score

benefitsofresistancebands Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

Lisa Raehsler  |  Paid Search

What Is a Good Click-Through Rate for PPC?

ppc Dec 26, 2012 - Why do people care so much about click-through rates? Comments

Kevin Lee  |  Paid Search

5 Reasons SEM Agencies Should Do Social and SEO

shutterstock-118298077 Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments

Crispin Sheridan  |  SEO

Make the Most of Your Brand's YouTube Presence With External Annotations

youtube-video-annotations Dec 12, 2012 - If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Comments

Lisa Raehsler  |  Paid Search

Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 11, 2012 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Kevin Lee  |  Paid Search

Google's PLA Ads: Bid Price vs. Product Price vs. Image

largenewgooglelogofinalflat-a Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

Chris Copeland  |  Search Marketing

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

facebook-homepage Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

Andrew Goodman  |  Paid Search

PPC: Fast and Slow

ppc Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that. Comments

Crispin Sheridan  |  SEO

3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data

largenewgooglelogofinalflat-a Nov 14, 2012 - Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Comments

Lisa Raehsler  |  Paid Search

Prepare Your Online Advertising for Mobile Holiday Shoppers

mobile-checkout Nov 13, 2012 - Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Comments

Kevin Lee  |  Paid Search

4 Ways to Disaster-Proof Your SEM Campaigns

storming Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift. Comments

Miranda Miller  |  Search Marketing

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Chris Copeland  |  Search Marketing

Oh Where, Oh Where Has My One-Trick Pony Gone?

pony Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments

ClickZ Academy e-Learning

Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Search newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 5 Mistakes Killing Your Marketing
  2. What Marketers Expect From Facebook's 'New Home on Android'
  3. Gigya and Janrain Partner With Google+ for Social Sign-In
  4. Nissan Debuts Instagram Channel
  5. Facebook Reveals ‘Home,’ its New Mobile Digs on Android

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy