Fundamentals and trends for SEO, PPC, real-time and more.
Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments
Aug 5, 2013 -
Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth.
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Aug 2, 2013 -
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
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Jul 31, 2013 -
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
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Jul 26, 2013 -
Google research shows that back-to-school online shopping behavior has begun earlier than ever.
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Jul 25, 2013 -
For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions.
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Jul 24, 2013 -
For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit.
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Jul 22, 2013 -
A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business.
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Jul 22, 2013 -
It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies.
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Jul 19, 2013 -
AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions.
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Jul 19, 2013 -
It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business.
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Jul 18, 2013 -
With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion.
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Jul 17, 2013 -
Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago.
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Jul 15, 2013 -
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss.
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Jul 15, 2013 -
How the new (longer) online video helps advertisers sell.
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Jul 12, 2013 -
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider.
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Jul 12, 2013 -
By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative than you would using somebody else's methodology.
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Jul 11, 2013 -
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story.
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Jul 10, 2013 -
Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work?
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Jul 9, 2013 -
It's clear the question is no longer should we invest in mobile, but how should we invest in mobile.
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Jul 9, 2013 -
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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