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Google AdWords Display Planner

Google Integrates Three Tools Into New Display Planner

Jennifer Slegg  |  Search Marketing

Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

Topics in Search:

John A. Lee  |  Search Marketing

Twitter Ads Have Come a Long Way, Baby

black-twitter-bird Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth. Comments

Kevin Lee  |  Paid Search

LinkedIn's Sponsored Updates Are Now Self-Serve

linkedinnewlogo Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

Lisa Raehsler  |  Paid Search

5 Tips to Rule Online Advertising This Back-to-School Season

tablets-in-school Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

Jessica Lee  |  Search

Back-to-School Online Shopping Trends Earliest on Record, Says Google

When Back-to-School Shoppers Plan to Start Researching and Purchasing Jul 26, 2013 - Google research shows that back-to-school online shopping behavior has begun earlier than ever. Comments

John Gagnon  |  Paid Search

3 Creative Ways to Use Public Data for Digital Marketers

trulia-app Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

Crispin Sheridan  |  SEO

When ccTLDs Can Make a Difference in the Overall SEO Campaign

seo-analytics Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit. Comments

Christian Arno  |  Video

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

Andrew Beckman  |  Search Marketing

Local SEO Strategy for the Multi-Location Marketer

local Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Jessica Lee  |  Search Marketing

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Kevin Lee  |  Paid Search

5 Ways to Break Your Campaign Out of an SEM Rut

sem Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

Susan Kuchinskas  |  Search Marketing

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

Matt Kapko  |  Search

Ad Revenue Slides as Yahoo Pins Future on Mobile

yahoo-logo Jul 17, 2013 - Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago. Comments

Victoria Edwards  |  Search Marketing

#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

mike-grehan-matt-cutts-ses-sf-2012 Jul 15, 2013 - In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. Comments

Benjamin Spiegel  |  Search Marketing

The Shift From Commercials to Content

content Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

Jennifer Slegg  |  SEO

2013 Search Ranking Factors Survey Results From Moz

Google Overall Algorithm Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Andrew Goodman  |  Paid Search

5 Insanely Great AdWords Automation Tricks

resultsautomation Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative than you would using somebody else's methodology. Comments

Jessica Lee  |  SEO

Reality Check: Google Isn't 'Killing' Organic Search

google-auto-mechanic-13-percent-organic-search Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. Comments

Marios Alexandrou  |  SEO

3 SEO Tactics That Still Work

seo-analytics Jul 10, 2013 - Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work? Comments

Scott Kellam   |  SEO

Responsive Websites for a Better Mobile Experience

responsivedesign Jul 9, 2013 - It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Comments

Jessica Lee  |  Search Marketing

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

windows-8-1-bing-ads Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

 

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