Fundamentals and trends for SEO, PPC, real-time and more.
Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration. Comments
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Jan 11, 2013 -
ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly.
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Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
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Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
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Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
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Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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Jan 4, 2013 -
As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions.
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Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
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Dec 26, 2012 -
Why do people care so much about click-through rates?
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Dec 21, 2012 -
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
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Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
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Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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Dec 7, 2012 -
Evaluating the impact that changes in image or product price might have on the success of the ad.
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Dec 3, 2012 -
How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands.
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Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.
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Nov 14, 2012 -
Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.
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Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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Nov 5, 2012 -
Is today's Google Search as effective? If not, why and what can it do to regain influence?
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Become an SEO Expert!
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