Search

Fundamentals and trends for SEO, PPC, real-time and more.

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6 Reasons Why Search Clicks Are Undervalued

Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments

Google Partners With American Idol for Second Screen Voting

American Idol Contestants in Google Search Results Feb 27, 2014 - Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop. Comments

BloomReach's SNAP Delivers Personalized Site Discovery

deb-shops-autosuggest-bloomreach Feb 26, 2014 - Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of e-commerce sites to each visitor. Comments

Writing for Search: Where Meta Tags Meet David Ogilvy

womantyping Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies was writing great copy that was memorable and that spoke to the (human) reader? Comments

Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

yahoogemini Feb 21, 2014 - Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately. But Yahoo will have to work hard to get ahead in this fast-growing area, industry commenters say. Comments

LinkedIn Sponsored Updates: Something Actually Worth Paying For

linkedin-logo Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn. So a warm welcome to sponsored updates! Comments

Do "Suspicious Minds" Make the Best PPC Managers?

ppc-fundamentals Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" is a sharper campaign manager than the pure optimist, or the "laissez-faire" thinker. Comments

Strategic Impact of Semantic Search Changes

search-shutterstock-149015609 Feb 19, 2014 - You don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info. Comments

Remarketing Platform Bill of Rights: Simplicity Matters

clickz-kiss Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

5 Reasons the Unified Dashboard Will Fail

content-marketing-dashboard Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could be the most challenging to its adoption and success. Comments

Mozilla (Finally) Embraces Ads

firefox-pic Feb 12, 2014 - After years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Comments

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

Ian Carrington at SES London 2013 Feb 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time. Comments

5 Steps to the Ultimate PPC Mobile Campaign

ppc-icon Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments

Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels

magnifying glass Feb 10, 2014 - Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Comments

Get Schooled: Best Word Choice for Education PPC Ads

education-bingads-all-devices Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and tablets. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

Yahoo's Ad Business Struggles as Traffic Spikes

marissamayer Jan 29, 2014 - Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Comments

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

kenshooreport Jan 28, 2014 - Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

scion-shutterstock-98140868 Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments

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