Fundamentals and trends for SEO, PPC, real-time and more.


Will Hashtags Take Over the Internet?

Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Audience Targeting Feb 18, 2015 - Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

How to Properly Use Labels to Run Promotions for Google AdWords

orange-gs-robot Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

Teddy Bear Feb 5, 2015 - Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Comments

Global Calendar a Must-Have Tool for International Search Marketing

valentine-s-day-asia Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

shutterstock-157139333 Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Comments

Sustainable SEO Strategies for 2015

sustainable-seo Jan 21, 2015 - These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Comments

A Non-PPC Reading List for PPC Marketers

books Jan 16, 2015 - In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones. Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

love-emoticon Jan 14, 2015 - The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Comments

The State of SEO in Hong Kong

shutterstock-117665815-hong-kong-seo Jan 8, 2015 - Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Comments

Ad Extensions: Post-Holiday Decorating Pays Off

search-marketing-1 Jan 8, 2015 - Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Comments

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

shutterstock-204709129-china-travel Jan 5, 2015 - Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Comments

The Dynamic Detection and Redirection Impact on Global SEO

connectivity-global-network Jan 1, 2015 - The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - and why should we care? Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

Big Changes to Improve Your Year-Over-Year Performance

year-over-year-performance Dec 22, 2014 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance. Comments

PPC Marketers Prepare: "All of the Things" Are Coming

PPC Dec 19, 2014 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Comments

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