Marketing News & Expert Advice
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Paid Search
Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
5 PPC Iterations You Ignore at Your Peril
Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments
Topics in Search:
Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
Oct 2, 2013 -
These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales.
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PPC for Brand Impact
Sep 27, 2013 -
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion.
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PowerMap: Excel Charting Plus Bing Maps on Steroids
Sep 19, 2013 -
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
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Breaking Down Silos Key to Converged Media in Marketing
Sep 17, 2013 -
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
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5 PPC Reputation Management Tips (Including Twitter)
Sep 13, 2013 -
For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message.
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Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
Sep 6, 2013 -
In the evolutionary struggle for business survival, it's vital to adapt.
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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
Sep 5, 2013 -
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
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Why Google Wants to Know About Small Websites That Aren't Ranking Well
Sep 3, 2013 -
Do you have a small website that isn't performing as well in Google's search results as you think it should?
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Aug 28, 2013 -
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
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Google AdWords Adds New Paid and Organic Report
Aug 26, 2013 -
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
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5 Quick Excel Tips for Marketers and SMBs With No Time
Aug 22, 2013 -
Save time and improve your reporting skills with these important tips.
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Search Observations From the South of France
Aug 16, 2013 -
New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs.
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Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Aug 13, 2013 -
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
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Baidu Ad Account Verification - What Does It Mean for Marketers?
Aug 7, 2013 -
Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
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LinkedIn's Sponsored Updates Are Now Self-Serve
Aug 2, 2013 -
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
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5 Tips to Rule Online Advertising This Back-to-School Season
Jul 31, 2013 -
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
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3 Creative Ways to Use Public Data for Digital Marketers
Jul 25, 2013 -
For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions.
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5 Ways to Break Your Campaign Out of an SEM Rut
Jul 19, 2013 -
It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business.
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5 Insanely Great AdWords Automation Tricks
Jul 12, 2013 -
By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative than you would using somebody else's methodology.
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White Papers
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