Marketing News & Expert Advice
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Paid Search
Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important. Comments
Topics in Search:
As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Can Quality Score Be Gamed?
Apr 5, 2013 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.
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Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4, 2013 -
What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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AdWords Enhanced Campaigns: New Campaign Checklist
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
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5 Ways You Pay More for Google Clicks
Mar 1, 2013 -
A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Debunking 5 Myths of PPC Advertising
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Facebook Graph Search Taps People Power
Jan 18, 2013 -
If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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May 29-30, 2013
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WEBINARS
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May 22, 2013
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e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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