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Paid Search

Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.

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5 Reasons SEM Agencies Should Do Social and SEO

Kevin Lee  |  Paid Search

Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments

Topics in Search:

Lisa Raehsler  |  Paid Search

Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 11, 2012 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Kevin Lee  |  Paid Search

Google's PLA Ads: Bid Price vs. Product Price vs. Image

largenewgooglelogofinalflat-a Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

Andrew Goodman  |  Paid Search

PPC: Fast and Slow

ppc Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that. Comments

Lisa Raehsler  |  Paid Search

Prepare Your Online Advertising for Mobile Holiday Shoppers

mobile-checkout Nov 13, 2012 - Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Comments

Kevin Lee  |  Paid Search

4 Ways to Disaster-Proof Your SEM Campaigns

storming Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift. Comments

Andrew Goodman  |  Paid Search

Your Holiday PPC Strategy for 2012: Yes, It's Changed

holiday-season Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments

Kevin Lee  |  Paid Search

6 Reasons Search Clicks Rock!

cheering-crowd Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments

Miranda Miller  |  Paid Search

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

sempo-logo Oct 18, 2012 - SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Comments

Lisa Raehsler  |  Paid Search

Guy Kawasaki Enchants Audience in Recent Keynote

guyk-keynore Oct 16, 2012 - How innovation and enchantment are the keys to influencing audiences and customers. Comments

Kevin Lee  |  Paid Search

5 Reasons to Google+ and Socialize for PPC

toaster Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments

Andrew Goodman  |  Paid Search

Remarketing for Search Ads: Your Peeps, Less Creep

creep Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments

Kate Kaye  |  Social Media

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Kevin Lee  |  Paid Search

5 SEM Assets You Aren't (but Should Be) Using

shutterstock-56227801 Sep 28, 2012 - Are you fully leveraging all your SEM, social media, and online targeting assets? Comments

Miranda Miller  |  Paid Search

Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

promoted-tweets-twitter Sep 27, 2012 - Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Comments

Lisa Raehsler  |  Paid Search

5 Super Tips to Understanding Keywords in Paid Search

Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments

Search Engine Watch   |  Display Advertising

Using Google AdWords’ Improved Geotargeting

location-targeting-google Sep 17, 2012 - Google recently launched its improved geotargeting capabilities. Comments

Kevin Lee  |  Paid Search

5 Reasons to Double Your Search Budget

Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC social, SEO, and earned media social. Comments

Susan Kuchinskas  |  SEO

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

Rosalie Marshall   |  Paid Search

Microsoft Renames AdCenter Bing Ads

Bing Ads logo Sep 10, 2012 - Microsoft and Yahoo rename advertising activities under a collective brand name. Comments

Thom Craver  |  Paid Search

Microsoft Bing Goes Toe-to-Toe Against Google

bingiton-seofilms Sep 6, 2012 - Microsoft is on a quest to change perception about Bing in a challenge to Google. Comments

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