Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments
Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments
Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments
Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance. Comments
Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect ad copy, and how to take action. Comments
Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments
Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments
Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments
Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments
Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is in order. Whether for a small business or a special promo, it may just make sense to get something up and running - and fast! Comments
Mar 6, 2014 - What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model the real world within search campaigns, and maybe predict your best converting moments. Comments
Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments
Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn. So a warm welcome to sponsored updates! Comments
Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" is a sharper campaign manager than the pure optimist, or the "laissez-faire" thinker. Comments
Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could be the most challenging to its adoption and success. Comments
Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments
Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and tablets. Comments
Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments
Jan 28, 2014 - Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas. Comments
Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.