Paid Search

Building the Anti-Fragile PPC Campaign

Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

How to Plan PPC Advertising for the New Year

Jan 8, 2013 - Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Comments

12 PPC Resolutions for 2013

Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions. Comments

The Big Secret to Quality Score

Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

What Is a Good Click-Through Rate for PPC?

Dec 26, 2012 - Why do people care so much about click-through rates? Comments

5 Reasons SEM Agencies Should Do Social and SEO

Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments

Guide to LinkedIn PPC Ads: How to Succeed in 2013

Dec 11, 2012 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Google's PLA Ads: Bid Price vs. Product Price vs. Image

Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

PPC: Fast and Slow

Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that. Comments

Prepare Your Online Advertising for Mobile Holiday Shoppers

Nov 13, 2012 - Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Comments

4 Ways to Disaster-Proof Your SEM Campaigns

Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift. Comments

Your Holiday PPC Strategy for 2012: Yes, It's Changed

Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments

6 Reasons Search Clicks Rock!

Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments

Miranda Miller | Paid Search

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

Oct 18, 2012 - SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Comments

Guy Kawasaki Enchants Audience in Recent Keynote

Oct 16, 2012 - How innovation and enchantment are the keys to influencing audiences and customers. Comments

5 Reasons to Google+ and Socialize for PPC

Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments

Remarketing for Search Ads: Your Peeps, Less Creep

Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments

Kate Kaye | Social Media

Facebook Gifts Could Steal Search Dollars From Google

Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments