Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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Dec 7, 2012 -
Evaluating the impact that changes in image or product price might have on the success of the ad.
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Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.
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Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
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Oct 26, 2012 -
It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds.
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Oct 18, 2012 -
SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
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Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
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Oct 12, 2012 -
Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself.
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Oct 5, 2012 -
Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively.
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Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Sep 28, 2012 -
Are you fully leveraging all your SEM, social media, and online targeting assets?
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Sep 27, 2012 -
Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages.
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Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC social, SEO, and earned media social. Comments
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Sep 6, 2012 -
Microsoft is on a quest to change perception about Bing in a challenge to Google.
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