Marketing News & Expert Advice
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Paid Search
Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments
Topics in Search:
Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Debunking 5 Myths of PPC Advertising
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Facebook Graph Search Taps People Power
Jan 18, 2013 -
If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Building the Anti-Fragile PPC Campaign
Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
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How to Plan PPC Advertising for the New Year
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
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12 PPC Resolutions for 2013
Jan 4, 2013 -
As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions.
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The Big Secret to Quality Score
Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
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What Is a Good Click-Through Rate for PPC?
Dec 26, 2012 -
Why do people care so much about click-through rates?
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5 Reasons SEM Agencies Should Do Social and SEO
Dec 21, 2012 -
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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Google's PLA Ads: Bid Price vs. Product Price vs. Image
Dec 7, 2012 -
Evaluating the impact that changes in image or product price might have on the success of the ad.
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PPC: Fast and Slow
Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.
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Prepare Your Online Advertising for Mobile Holiday Shoppers
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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4 Ways to Disaster-Proof Your SEM Campaigns
Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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Your Holiday PPC Strategy for 2012: Yes, It's Changed
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
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6 Reasons Search Clicks Rock!
Oct 26, 2012 -
It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds.
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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Oct 18, 2012 -
SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
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White Papers
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