Marketing News & Expert Advice
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Paid Search
Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
Google Reveals 6 Million Search Removal Requests in August
Aug 28, 2012 - Firm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Comments
Topics in Search:
5 Things Google Gives Away for Free
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
Comments
Facebook Launches Sponsored Results Search Ads API
Aug 23, 2012 -
Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search.
Comments
Consumer Groups Fight Google on Frommer's Acquisition
Aug 21, 2012 -
Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine.
Comments
Improve Your Call-to-Action in PPC Ads
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
Comments
6 SES San Francisco Key Takeaways
Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments
Google Closer to EU Antitrust Settlement
Jul 25, 2012 -
Google nears settlement with European Commission over its search and advertising antitrust probe.
Comments
Facebook Tests Sponsored Results in Search Bar
Jul 24, 2012 -
Facebook’s search box could become home to Sponsored Result.s
Comments
4 AdWords Optimization Tips to Try This Week
Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments
Can Marissa Find the Signal @ Yahoo?
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
Yahoo Nabs Google Vet Marissa Mayer as CEO
Jul 16, 2012 -
The 37-year-old has been at Google for 13 years.
Comments
Paid Search Spend Increased 15.5% in Q2
Jul 13, 2012 -
Growth is slowing and mobile spiked in Q2 2012.
Comments
The New, New Quality Score: 1 Incredible Secret Revealed
Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments
PPC Bid Management for Branding
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
Google Cars Launches for Auto Sales Lead Gen
Jul 2, 2012 -
Google has quietly launched Google Cars.
Comments
4 Ways to Prepare for Google's Paid Inclusion Hybrid
Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
Are You Addicted to Negative Keywords?
Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments
Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
Comments
5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments
Google VP Dines With FTC Chairman Amid Antitrust Talks
Jun 5, 2012 -
Can Google remain an unbiased search engine while deriving ad income?
Comments
Google Removed 134 Million 'Bad' Ads in 2011
May 29, 2012 -
Google ended 248K advertising accounts in 2011.
Comments
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