Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
Aug 28, 2012 - Firm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Comments
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
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Aug 23, 2012 -
Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search.
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Aug 21, 2012 -
Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine.
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Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
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Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments
Jul 25, 2012 -
Google nears settlement with European Commission over its search and advertising antitrust probe.
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Jul 24, 2012 -
Facebook’s search box could become home to Sponsored Result.s
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Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
Jul 16, 2012 -
The 37-year-old has been at Google for 13 years.
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Jul 13, 2012 -
Growth is slowing and mobile spiked in Q2 2012.
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Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
Jul 2, 2012 -
Google has quietly launched Google Cars.
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Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
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Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments
Jun 5, 2012 -
Can Google remain an unbiased search engine while deriving ad income?
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May 29, 2012 -
Google ended 248K advertising accounts in 2011.
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