Marketing News & Expert Advice
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Paid Search
Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 - Google recently launched its improved geotargeting capabilities. Comments
Topics in Search:
5 Reasons to Double Your Search Budget
Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC social, SEO, and earned media social. Comments
How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Microsoft Bing Goes Toe-to-Toe Against Google
Sep 6, 2012 -
Microsoft is on a quest to change perception about Bing in a challenge to Google.
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Google Reveals 6 Million Search Removal Requests in August
Aug 28, 2012 - Firm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Comments
5 Things Google Gives Away for Free
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
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Facebook Launches Sponsored Results Search Ads API
Aug 23, 2012 -
Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search.
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Consumer Groups Fight Google on Frommer's Acquisition
Aug 21, 2012 -
Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine.
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Improve Your Call-to-Action in PPC Ads
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
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6 SES San Francisco Key Takeaways
Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments
Google Closer to EU Antitrust Settlement
Jul 25, 2012 -
Google nears settlement with European Commission over its search and advertising antitrust probe.
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Facebook Tests Sponsored Results in Search Bar
Jul 24, 2012 -
Facebook’s search box could become home to Sponsored Result.s
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4 AdWords Optimization Tips to Try This Week
Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments
Can Marissa Find the Signal @ Yahoo?
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
Yahoo Nabs Google Vet Marissa Mayer as CEO
Jul 16, 2012 -
The 37-year-old has been at Google for 13 years.
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Paid Search Spend Increased 15.5% in Q2
Jul 13, 2012 -
Growth is slowing and mobile spiked in Q2 2012.
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The New, New Quality Score: 1 Incredible Secret Revealed
Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments
PPC Bid Management for Branding
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
Google Cars Launches for Auto Sales Lead Gen
Jul 2, 2012 -
Google has quietly launched Google Cars.
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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
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