Paid Search

Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.

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Get Schooled: Best Word Choice for Education PPC Ads

Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and tablets. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

kenshooreport Jan 28, 2014 - Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas. Comments

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

scion-shutterstock-98140868 Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments

PPC for Start-Ups

startup-lightbulb-man Jan 24, 2014 - A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Comments

Paid Search Advertising Accelerates in Q4 2013

mobilemarketing Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

Is $100 Enough to Try Facebook Ads?

facebook-f-2013 Jan 22, 2014 - How much is enough to try Facebook Ads? Comments

White, Grey & Black Hat PPC/SEO Reviews Manipulation

your-rating Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

LinkedIn Ads: Social PPC & Sponsored Updates

li-membership-stats Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different. Comments

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

john-gagnon-heatmap-jan Jan 9, 2014 - In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

geoflow-excel-visuals Dec 25, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel. Comments

PPC Goes to Cleveland

A British Airways jet in flight Dec 23, 2013 - PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland. Comments

Social PPC in 2014: What Will the Future Bring?

shutterstock-145689659 Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Five Advanced Geo-Advertising Tips for Paid Search Marketers

globe2 Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

trends656 Dec 19, 2013 - Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Comments

5 Ways to Prep Your PPC Advertising for 2014

PPC Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

Major CPG Companies Put More PPC Budget Into Brand Awareness

cpg-ppc-spend Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Comments

Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations

john-gagnon-iceberg Dec 12, 2013 - Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage and impress with presentations. Comments

Five Ways To Get Creative in Paid Search Campaigns

shutterstock-157130189 Dec 6, 2013 - Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad message and even landing page creativity. Comments

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