Paid Search

Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.

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3 Paid Search Trends to Watch for in 2014

Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014? Comments

Reddit: Social Ads for the More Socially Savvy

subreddit Nov 15, 2013 - Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ad and banner and options. Comments

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

hotels-heatmap Nov 14, 2013 - Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in front of high intent travelers this holiday season with the right keyword terms. Comments

#SESCHI: In the Trenches with Big Data and Converged Media

shutterstock-144212905 Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

PPC Ad Creative: Follow the Rules, Dammit!

black-friday-checklist Oct 29, 2013 - In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Comments

Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search

conversion-funnel-strategies Oct 28, 2013 - Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions. Comments

Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

kevinleegoogle1 Oct 25, 2013 - What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Comments

5 Last Minute PPC Holiday Tips for Advertisers

christmas-snow-globe Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

Yahoo Bing SEM Outperforms Google for Auto Vertical

bing-buying-power Oct 21, 2013 - Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

2-apparel-and-accessories-heatmap Oct 17, 2013 - Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

AdRoll Reaches $100M Revenue Run Rate

adroll-logo-thumb Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy

ppc-keywords-magnifying-glass Oct 10, 2013 - Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game. Comments

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

us money currency fraud cash american Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments

5 PPC Iterations You Ignore at Your Peril

ppc-elements-to-test Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

clickzimage1 Oct 2, 2013 - These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments

PowerMap: Excel Charting Plus Bing Maps on Steroids

powermap-visualizations Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

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