Paid Search

Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.

Impact of Converged Media SES San Francisco Keynote Panel

Breaking Down Silos Key to Converged Media in Marketing

Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

5 PPC Reputation Management Tips (Including Twitter)

ppc Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments

Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

sem Sep 6, 2013 - In the evolutionary struggle for business survival, it's vital to adapt. Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

Why Google Wants to Know About Small Websites That Aren't Ranking Well

matt-cutts-talks-links Sep 3, 2013 - Do you have a small website that isn't performing as well in Google's search results as you think it should? Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

5 New AdWords Features Open Up New Data Insights and Optimization Potential

web-data Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior. Comments

Google AdWords Adds New Paid and Organic Report

adwords-paid-and-organic-report Aug 26, 2013 - Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. Comments

5 Quick Excel Tips for Marketers and SMBs With No Time

realtime Aug 22, 2013 - Save time and improve your reporting skills with these important tips. Comments

Search Observations From the South of France

france-vacation Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

LinkedIn's Sponsored Updates Are Now Self-Serve

linkedinnewlogo Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

5 Tips to Rule Online Advertising This Back-to-School Season

tablets-in-school Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

3 Creative Ways to Use Public Data for Digital Marketers

trulia-app Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

5 Ways to Break Your Campaign Out of an SEM Rut

sem Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

5 Insanely Great AdWords Automation Tricks

resultsautomation Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative than you would using somebody else's methodology. Comments

Your Company's Looming Traffic Problem

trafficjam Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

bing-ad-copy Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response. Comments

Breaking Out of Last-Click Attribution Toward the Holistic Marketing Mix

clicks Jun 21, 2013 - Here are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a demand-harvesting machine. Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Overall CPC Increase Google Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Comments

 

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