Marketing News & Expert Advice
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Search Marketing
It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.
How to Create Actionable Insights From YouTube Search Data
May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments
Topics in Search:
Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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Demystifying Google's Enhanced Campaigns Bid Modifiers
May 6, 2013 -
Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.
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SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
Apr 29, 2013 -
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
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Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 -
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition
Apr 19, 2013 -
Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies to a more converged multi-screen platform.
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Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 -
Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
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How Will Google Glass Change Internet Marketing?
Apr 16, 2013 -
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.
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What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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The Networking Guide to SES New York 2013 #SESNY
Mar 18, 2013 -
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees.
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What Else Are You Telling Google When You Hit the Search Button?
Mar 14, 2013 -
Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience.
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Is Search About to Take a Backseat to Social for Publishers?
Mar 4, 2013 -
With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.
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SES New York Keynote Speaker Says Internet Is TV's Best Friend
Feb 26, 2013 -
According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile.
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The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns
Feb 25, 2013 -
Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action?
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What to Do if Your Client's Site Goes Down
Feb 11, 2013 -
Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner.
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Why Your Online Marketing Department Is All Screwed Up
Feb 7, 2013 -
Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic.
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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads
Feb 6, 2013 -
Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting.
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SES London 2013: How to Make the Most of Your Conference
Feb 6, 2013 -
Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions
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Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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