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Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

ebayhome

What if eBay Is Right and Paid Search Is Worthless?

Chris Copeland  |  Search Marketing

Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

Topics in Search:

Benjamin Spiegel  |  Search Marketing

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

Danny Goodwin  |  Search Marketing

The Networking Guide to SES New York 2013 #SESNY

SES New York Meet the Experts Mar 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees. Comments

Jeremy Hull  |  Search Marketing

What Else Are You Telling Google When You Hit the Search Button?

largenewgooglelogofinalflat-a Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments

Greg Levitt   |  Search Marketing

Is Search About to Take a Backseat to Social for Publishers?

facebook-like Mar 4, 2013 - With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search. Comments

Greg Jarboe  |  Search Marketing

SES New York Keynote Speaker Says Internet Is TV's Best Friend

mike-proulx-laugh Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile. Comments

Chris Copeland  |  Search Marketing

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Jeremy Hull  |  Search Marketing

What to Do if Your Client's Site Goes Down

404-error Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments

Andrew Delamarter  |  Search Marketing

Why Your Online Marketing Department Is All Screwed Up

inbound-analyst Feb 7, 2013 - Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Comments

John Gagnon  |  Search Marketing

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

Jon Myers  |  Search Marketing

SES London 2013: How to Make the Most of Your Conference

ses-london-2013-logo Feb 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Comments

Chris Copeland  |  Search Marketing

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Melanie White  |  Search Marketing

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

Melanie White  |  Search Marketing

ClickZ and SEMPO Launch Search Marketer Salary Survey

sempo-logo Jan 11, 2013 - ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. Comments

Chris Copeland  |  Search Marketing

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

Chris Copeland  |  Search Marketing

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

facebook-homepage Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

Miranda Miller  |  Search Marketing

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Chris Copeland  |  Search Marketing

Oh Where, Oh Where Has My One-Trick Pony Gone?

pony Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments

Miranda Miller  |  Social Integration

Facebook Takes Another Step to Compete in Search

facebook-brand Sep 25, 2012 - Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search. Comments

Kate Kaye  |  Search Marketing

Bing Wants to Be Big Search Engine on Campus

bing-hercampus Sep 11, 2012 - Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students. Comments

Rosalie Marshall   |  Paid Search

Microsoft Renames AdCenter Bing Ads

Bing Ads logo Sep 10, 2012 - Microsoft and Yahoo rename advertising activities under a collective brand name. Comments

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