Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

thanksgiving-feast Sees Increased Engagement Despite Polarizing Redesign

Oct 5, 2015 - launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity. Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

How Became Visually Searchable

Shoes Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard,'s visual search partner Slyce scans the site and presents its closest pairs. Comments

7 SEO Tools to Improve Content Marketing

keywords-seo-writing Aug 4, 2015 - Key SEO tools to power a content marketing campaign. Comments

Which Placements Should I Exclude on the Google Display Network?

minefield-04 Jul 13, 2015 - The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. Comments

Pinterest Refines Image Search

pinterest-logo Jun 18, 2015 - The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Apple Cars Hit the Road to Rival Google Street View

Apple acquires Coherent Navigation to bolster Apple Maps Jun 10, 2015 - California, New York, and Florida among locations to be covered by cars in coming weeks. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

Apple to Upgrade Siri and Update Maps

apple-watch-public-transit-apple-maps Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. Comments

Asia's Love Affair With Mobilegeddon

shutterstock-160559990-mobile May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

Choosing a Domain Name for Chinese Websites: Part 2

domains-names Apr 19, 2015 - Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. Comments

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

personas Mar 31, 2015 - During his session at ClickZ Live New York, Grant Simmons of chatted about the value of personas in achieving search success. Comments

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Comments

4 Tactics to Improve Google Display Network Lead Quality

lightbulb-solo Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

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