Marketing News & Expert Advice

Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose

Matt Kapko | Search Marketing

Sep 27, 2013 - Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Comments

Topics in Search:

Benjamin Spiegel | Search Marketing

Gaining Better Insights Through Segmentation

Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

Adaline Lau | Search Marketing

Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

Sep 17, 2013 - Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Comments

Thom Craver | Search Marketing

Breaking Down Silos Key to Converged Media in Marketing

Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

Andrew Beckman | Search Marketing

Foundations of Building an SEO-Friendly Website From the Beginning

Sep 16, 2013 - At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes and doesn't rank accordingly, what does it matter? Comments

John A. Lee | Search Marketing

Control the Chaos With Affiliate Partners in PPC

Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

Jeremy Hull | Search Marketing

What Does the Future of Mobile Search Marketing Look Like?

Sep 4, 2013 - Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Comments

Matt Kapko | Search Marketing

Yahoo Redesigns Sites to Make Way for More Stream Ads

Aug 28, 2013 - Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Comments

Victoria Edwards | Data-Driven Marketing

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

Elisa Harca | Search Marketing

Search in China - How Baidu Is Different From Google

Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Andrew Beckman | Search Marketing

Google's Enhanced Campaigns: What We've Seen So Far

Aug 19, 2013 - The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Comments

Benjamin Spiegel | Search Marketing

How to Build an Effective YouTube Plan in 6 Steps

Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Jennifer Slegg | Search Marketing

Google Puts Local Ads on the Maps App

Aug 9, 2013 - Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Comments

Lisa Raehsler | Search Marketing

Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Comments

Jennifer Slegg | Search Marketing

Google Integrates Three Tools Into New Display Planner

Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

John A. Lee | Search Marketing

Twitter Ads Have Come a Long Way, Baby

Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth. Comments

Andrew Beckman | Search Marketing

Local SEO Strategy for the Multi-Location Marketer

Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Jessica Lee | Search Marketing

Walmart Outpacing All Brands in Google Product Listing Ads

Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Susan Kuchinskas | Search Marketing

Myrtle Beach Creates Digital Lead-Gen Machine

Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

Victoria Edwards | Search Marketing

#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

Jul 15, 2013 - In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. Comments