Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

erineverhart-homedepot-czlny

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. Comments

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

personas Mar 31, 2015 - During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Comments

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Comments

4 Tactics to Improve Google Display Network Lead Quality

lightbulb-solo Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

Teddy Bear Feb 5, 2015 - Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Comments

Global Calendar a Must-Have Tool for International Search Marketing

valentine-s-day-asia Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

Mobile Search: Not Just on the Go

mobile usability Dec 11, 2014 - A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Comments

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

data-vs-insights-image Nov 26, 2014 - There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

2 Successful Holiday Strategies for Online Retail

shutterstock-160880582 Nov 13, 2014 - Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

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