Marketing News & Expert Advice
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Search Marketing
It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments
Topics in Search:
How to Build a Smart B2B LinkedIn Ads Campaign
Jul 8, 2013 -
LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal.
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How to Break Enhanced Campaigns (and Why You Shouldn't Bother)
Jul 1, 2013 -
Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but it is difficult to manage and the benefits are negligible.
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FTC Updates Search Engine Ad Disclosure Guidelines
Jun 27, 2013 -
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
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Google AdWords Dynamic Remarketing Launches for Merchants
Jun 26, 2013 -
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year.
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How to Build Your Search Marketing Agency for the Future
Jun 25, 2013 -
As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success.
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YouTube Paid Advertising - a Beginner's Guide
Jun 20, 2013 -
There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second largest search engine.
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How to Create Actionable Insights From YouTube Search Data
May 20, 2013 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
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Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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Demystifying Google's Enhanced Campaigns Bid Modifiers
May 6, 2013 -
Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.
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SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
Apr 29, 2013 -
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
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Enterprise PPC in Asia Pacific – A Client-side Perspective
Apr 29, 2013 - Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Comments
Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 -
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition
Apr 19, 2013 -
Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies to a more converged multi-screen platform.
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Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 -
Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
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How Will Google Glass Change Internet Marketing?
Apr 16, 2013 -
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.
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What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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The Networking Guide to SES New York 2013 #SESNY
Mar 18, 2013 -
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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