Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.


Why Search Was Instrumental in the Growth of Taco Bell's App

Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

Teddy Bear Feb 5, 2015 - Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Comments

Global Calendar a Must-Have Tool for International Search Marketing

valentine-s-day-asia Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

Mobile Search: Not Just on the Go

mobile usability Dec 11, 2014 - A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Comments

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

data-vs-insights-image Nov 26, 2014 - There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

2 Successful Holiday Strategies for Online Retail

shutterstock-160880582 Nov 13, 2014 - Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

amazon1 Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Comments

Marrying Authority With Your Brand's PR Content Strategy

content-authority-diagram Nov 4, 2014 - A look at how authorship still influences your brand’s news and public relations content. Comments

Global Search Marketing Myths and Best Practices

connectivity-global-network-2 Oct 29, 2014 - Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into consideration. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Search Is No Longer a Destination - It’s an Activity

search-look-binoculars Sep 29, 2014 - As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. How can marketers take advantage of this? Comments

Develop Content Around Intent

choices4 Sep 16, 2014 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Comments

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

shutterstock-135416996 Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

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