Marketing News & Expert Advice
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Search Marketing
It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.
Graph Search: Facebook's Final Destination?
Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments
Topics in Search:
Bid Management- Why It Matters
Jan 22, 2013 -
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
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ClickZ and SEMPO Launch Search Marketer Salary Survey
Jan 11, 2013 -
ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Dec 3, 2012 -
How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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Oh Where, Oh Where Has My One-Trick Pony Gone?
Nov 5, 2012 -
Is today's Google Search as effective? If not, why and what can it do to regain influence?
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Facebook Takes Another Step to Compete in Search
Sep 25, 2012 -
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
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Bing Wants to Be Big Search Engine on Campus
Sep 11, 2012 -
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Microsoft Bing Goes Toe-to-Toe Against Google
Sep 6, 2012 -
Microsoft is on a quest to change perception about Bing in a challenge to Google.
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Playing the Long Game in Search
Aug 13, 2012 - In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Comments
Digital Differentiation and Doing More Than Just Owning a Hammer
Jul 16, 2012 - A tool left in the hands of someone unable to understand that everyone has tools is a waste. Comments
In Memoriam: ClickZ Contributor Ron Jones
Jul 10, 2012 -
Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones.
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Where Is Search Heading? Check the Map
Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments
Google+ Local - 4 Things You Need to Know [Video]
Jun 4, 2012 - If you are a business or organization, you are now in Google+. Welcome! Comments
Microsoft Do Not Track Move Stuns Privacy Partners
Jun 1, 2012 -
Conspiracy theories rise, Firefox browser maker dislikes default DNT move.
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Google Commercializes Retail Product Feeds
May 31, 2012 - New "Shopping" platform will charge for listings that were once free. Comments
Yahoo Unveils New Search Tool
May 24, 2012 -
Tool is designed for improved iPad, iPhone, and Web search.
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Facebook's Moment: Ready or Not, the Time Is Now
May 21, 2012 - Facebook must now grow into the promise the platform offers for the benefit of all. Comments
Google Penguin - 5 Tips for People Who Didn't Get Hurt
May 7, 2012 - Take advantage of the amazing opportunity to build an SEO strategy based on compelling content. Comments
Become an SEO Expert!
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MOST READ
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
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May 22, 2013
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e-Learning Courses
White Papers
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Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
Jobs
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ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
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