Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

Your Search Is Social

Feb 13, 2012 - Stop thinking about what Google wants and obsess about what your visitor wants. Comments

Topics in Search:

A Marketing Reminder From Johnny on the Streets of Montreal

Jan 30, 2012 - Industry lessons can come from anywhere - not just career advertisers. Comments

New Yahoo CEO Focuses on Display After Q4 Sales Dip

Jan 24, 2012 - Overall revenue dropped 13 percent, the Internet giant said. Comments

4 Digital Marketing Strategy Tips for 2012

Jan 23, 2012 - Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Comments

Why a Garage Door Opener Matters to Your Search Marketing

Jan 17, 2012 - If you want to get the most out of your search engine presence you better start paying attention to phones. Comments

Microsoft's Search Sees Slight Gain in Market Share

Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments

6 Steps in Developing a Social Media Strategy

Jan 9, 2012 - Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Comments

The Most Important Question a Brand Must Answer for Success in 2012 Is...

Jan 3, 2012 - Brands have more opportunities to influence the purchase path a consumer will take. Comments

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

Time to Change Our Thinking...Again

Dec 19, 2011 - We need to stop thinking about our social media strategy on one hand and our search engine optimization strategy on the other hand…because they literally go hand in hand. Comments

6 Tips for Developing Content That Is SEO (and User) Friendly

Dec 12, 2011 - These tips should help you take your content development to a higher level and at the same time help you to become more visible. Comments

Casting the Right Hook Into the Digital Talent Pool

Dec 5, 2011 - Before we can become greater than our parts, we must change the current culture in digital advertising. Comments

Adobe to Buy Efficient Frontier

Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments

3 Tips for Understanding and Acting on User Intent

Nov 28, 2011 - Target the right keywords and serve up the appropriate content that will lead to more engaged visitors that are more likely to convert with these tips. Comments

Smell That Fresh Update Excitement?

Nov 15, 2011 - Another day, another Google update. Comments

5 Ways to Measure Social Media

Nov 14, 2011 - Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience. Comments

GroupM Laments Google Search Ad Change

Nov 10, 2011 - Agency worries a search ad change could be bad for brands. Comments

One Move That Would Guarantee Google+ Beats Facebook

Nov 8, 2011 - Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Comments

3 Tips for Identifying Top Performing Keywords

Oct 31, 2011 - The many ways Google can help you with keyword research. Comments

Google.com Becomes a Home For House Ads

Oct 20, 2011 - Leverages big homepage traffic to promote "Search Stories." Comments

Google Yanks Some Search Referral Data, Angering Marketers

Oct 19, 2011 - Keyword data for logged in users will no longer be transferred to websites. Comments

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