Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

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Control the Chaos With Affiliate Partners in PPC

Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

What Does the Future of Mobile Search Marketing Look Like?

mobilewebsite Sep 4, 2013 - Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Comments

Yahoo Redesigns Sites to Make Way for More Stream Ads

yahoo-logo Aug 28, 2013 - Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Comments

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

bryan-eisenberg-professional-speaker Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Google's Enhanced Campaigns: What We've Seen So Far

largenewgooglelogofinalflat-a Aug 19, 2013 - The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Comments

How to Build an Effective YouTube Plan in 6 Steps

youtube2 Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad Aug 9, 2013 - Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Comments

Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

overalls-nsync Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Comments

Google Integrates Three Tools Into New Display Planner

Google AdWords Display Planner Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

Twitter Ads Have Come a Long Way, Baby

black-twitter-bird Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth. Comments

Local SEO Strategy for the Multi-Location Marketer

local Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

mike-grehan-matt-cutts-ses-sf-2012 Jul 15, 2013 - In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. Comments

The Shift From Commercials to Content

content Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

windows-8-1-bing-ads Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

How to Build a Smart B2B LinkedIn Ads Campaign

linkedinnewlogo Jul 8, 2013 - LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. Comments

How to Break Enhanced Campaigns (and Why You Shouldn't Bother)

enhanced-campaigns Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but it is difficult to manage and the benefits are negligible. Comments

FTC Updates Search Engine Ad Disclosure Guidelines

FTC Logo Jun 27, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. Comments

Google AdWords Dynamic Remarketing Launches for Merchants

Sample Dynamic Remarketing Ads Google AdWords Jun 26, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Comments

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