Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

SES New York Meet the Experts

The Networking Guide to SES New York 2013 #SESNY

Mar 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees. Comments

Topics in Search:

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

What Else Are You Telling Google When You Hit the Search Button?

largenewgooglelogofinalflat-a Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments

Is Search About to Take a Backseat to Social for Publishers?

facebook-like Mar 4, 2013 - With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

SES New York Keynote Speaker Says Internet Is TV's Best Friend

mike-proulx-laugh Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile. Comments

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

What the Google-Qihoo Partnership Means for Marketers

chinarevenueshare1 Feb 22, 2013 - Search marketers are already using Google AdWords to buy Qihoo ads in China. Comments

Hello Facebook Graph Search, Goodbye Google?

graphsearchfeatured1 Feb 18, 2013 - As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Comments

5 Baidu SEM Tips From the Pros

baidufeatured Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments

What to Do if Your Client's Site Goes Down

404-error Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments

Why Your Online Marketing Department Is All Screwed Up

inbound-analyst Feb 7, 2013 - Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Comments

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

SES London 2013: How to Make the Most of Your Conference

ses-london-2013-logo Feb 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

Why Should Brands Look Forward To Facebook Graph Search?

Jan 22, 2013 - Here are 5 opportunities that graph search could bring to brands. Comments

ClickZ and SEMPO Launch Search Marketer Salary Survey

sempo-logo Jan 11, 2013 - ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. Comments

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

iprospect Jan 10, 2013 - ClickZ.asia columnists predict the search trends that will be big in 2013. Comments

Search Trends for 2013: RTB, Attribution, and Mobile

semtrends Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

 

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