Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

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How to Build an Effective YouTube Plan in 6 Steps

Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad Aug 9, 2013 - Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Comments

Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

overalls-nsync Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Comments

Google Integrates Three Tools Into New Display Planner

Google AdWords Display Planner Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

Twitter Ads Have Come a Long Way, Baby

black-twitter-bird Aug 5, 2013 - Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth. Comments

Local SEO Strategy for the Multi-Location Marketer

local Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

mike-grehan-matt-cutts-ses-sf-2012 Jul 15, 2013 - In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. Comments

The Shift From Commercials to Content

content Jul 15, 2013 - How the new (longer) online video helps advertisers sell. Comments

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

windows-8-1-bing-ads Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

How to Build a Smart B2B LinkedIn Ads Campaign

linkedinnewlogo Jul 8, 2013 - LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. Comments

How to Break Enhanced Campaigns (and Why You Shouldn't Bother)

enhanced-campaigns Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but it is difficult to manage and the benefits are negligible. Comments

FTC Updates Search Engine Ad Disclosure Guidelines

FTC Logo Jun 27, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. Comments

Google AdWords Dynamic Remarketing Launches for Merchants

Sample Dynamic Remarketing Ads Google AdWords Jun 26, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Comments

How to Build Your Search Marketing Agency for the Future

back-to-the-future-marketing-agencies Jun 25, 2013 - As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success. Comments

How to Create Actionable Insights From YouTube Search Data

youtube-logo May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments

Bing Adds Direct Facebook Interaction to Social Sidebar

bing-engage-with-facebook May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Comments

Demystifying Google's Enhanced Campaigns Bid Modifiers

enhanced-campaigns May 6, 2013 - Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Comments

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

ses-toronto-2012 Apr 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. Comments

Are Publishers Only Getting Social 'Half Right'?

digital-publishing Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments

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