Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Comments
Topics in Search:
Aligning SEO With a Company's Overall Brand Strategy
Mar 20, 2013 -
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
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Keep an Eye on Brand Keyword Performance
Feb 20, 2013 -
Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market.
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Google+ Strengthens Social Position With 9,400 Percent Growth
Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.
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3 Pitfalls of Enterprise SEO and How to Avoid Them
Feb 6, 2013 -
You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance.
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Rio SEO Launches Social Media Marketing Suite
Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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A Single National Site or Multiple Local Sites?
Jan 23, 2013 -
In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level?
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5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
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Make the Most of Your Brand's YouTube Presence With External Annotations
Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
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3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data
Nov 14, 2012 -
Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.
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The Quest for the Single-Metric SEO Dashboard
Oct 31, 2012 -
How to find the right balance of details that helps you justify your SEO plans.
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Just How Important Is the No. 1 Search Result?
Oct 17, 2012 -
Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.
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It's SEO Budget Planning Season
Oct 3, 2012 -
Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.
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A Survey of Machining Companies at IMTS 2012
Sep 24, 2012 -
The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.
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The 6 Top Mobile SEO Must-Knows
Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Comments
How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Brands Anticipate Top-Level Domain Shakeout
Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Enterprise SEO Link Building - Shifting Focus From Links to Relationships
Aug 23, 2012 -
Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships at the enterprise level.
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The Competitive Link Analysis Black Hole
Aug 8, 2012 - Find out what's worth your attention and what you should be ignoring in your SEO efforts. Comments
Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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