SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

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Old SEO vs. New SEO

Apr 1, 2015 - What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

How to Implement an Intent-Based SEO Strategy

seo-analytics Mar 4, 2015 - SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about doing that? Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

shutterstock-157139333 Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Comments

Sustainable SEO Strategies for 2015

sustainable-seo Jan 21, 2015 - These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Comments

The State of SEO in Hong Kong

shutterstock-117665815-hong-kong-seo Jan 8, 2015 - Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Comments

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

shutterstock-204709129-china-travel Jan 5, 2015 - Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Comments

The Dynamic Detection and Redirection Impact on Global SEO

connectivity-global-network Jan 1, 2015 - The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - and why should we care? Comments

5 Tips for Getting the Most Out of UTM Tagging

shutterstock-217865284-tagging Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

PPC and SEO: The Dynamic Duo

seo-ppc-duo Dec 10, 2014 - Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy? Comments

10 Must-Have Paid SEO Tools

SEO Tools Dec 9, 2014 - Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Comments

5 SEO Strategies That Will Still Work in 2015

shutterstock-157139333 Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

Chinese Market Data Trends for Baidu and 360

1dec14-gordon-choi-chinese-market-trends-through-data-of-baidu-and-360-homepage-pic Dec 1, 2014 - Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior. Comments

The Future of Agency SEO

shutterstock-157139333 Dec 1, 2014 - As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. Comments

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

11nov14-parallax-scrolling-navneet-nike-parralax-pic Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

The Importance of Repurposing Content

content-marketing-megaphone Oct 15, 2014 - Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts. Comments

Navigating the Great Firewall of China

great-firewall-of-china-shutterstock-184555505 Oct 13, 2014 - Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way. Comments

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