Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
3 Questions to Ask Your Local Search Optimization Specialist
May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments
Topics in Search:
SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Post-Penguin Link Building Strategies - Pruning Your Links
May 1, 2013 -
The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.
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The Time Suck That Is SEO Reporting
Apr 18, 2013 -
It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.
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Travelocity Sees 67% Boost in SEO
Apr 9, 2013 -
Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors.
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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.
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Aligning SEO With a Company's Overall Brand Strategy
Mar 20, 2013 -
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
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Keep an Eye on Brand Keyword Performance
Feb 20, 2013 -
Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market.
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Google+ Strengthens Social Position With 9,400 Percent Growth
Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.
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3 Pitfalls of Enterprise SEO and How to Avoid Them
Feb 6, 2013 -
You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance.
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Rio SEO Launches Social Media Marketing Suite
Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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A Single National Site or Multiple Local Sites?
Jan 23, 2013 -
In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level?
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5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
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Make the Most of Your Brand's YouTube Presence With External Annotations
Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
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3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data
Nov 14, 2012 -
Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.
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The Quest for the Single-Metric SEO Dashboard
Oct 31, 2012 -
How to find the right balance of details that helps you justify your SEO plans.
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Just How Important Is the No. 1 Search Result?
Oct 17, 2012 -
Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.
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It's SEO Budget Planning Season
Oct 3, 2012 -
Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.
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A Survey of Machining Companies at IMTS 2012
Sep 24, 2012 -
The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.
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Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
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e-Learning Courses
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013
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