SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

youtube-one

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Comments

Topics in Search:

Aligning SEO With a Company's Overall Brand Strategy

aligning-seo Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts. Comments

Why Companies Should Use Pinterest for B2B With 4 Key Tips

pinterest-home-page Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

Keep an Eye on Brand Keyword Performance

keywords2 Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments

Google+ Strengthens Social Position With 9,400 Percent Growth

google Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

3 Pitfalls of Enterprise SEO and How to Avoid Them

seo-analytics Feb 6, 2013 - You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance. Comments

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

A Single National Site or Multiple Local Sites?

mcdonald-s-franchise Jan 23, 2013 - In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Comments

5 Reasons to Leverage Google+ Communities to Influence SEO

largenewgooglelogofinalflat-a Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before. Comments

Make the Most of Your Brand's YouTube Presence With External Annotations

youtube-video-annotations Dec 12, 2012 - If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Comments

3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data

largenewgooglelogofinalflat-a Nov 14, 2012 - Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Comments

The Quest for the Single-Metric SEO Dashboard

seo-analytics Oct 31, 2012 - How to find the right balance of details that helps you justify your SEO plans. Comments

Just How Important Is the No. 1 Search Result?

number-one Oct 17, 2012 - Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns. Comments

It's SEO Budget Planning Season

seo-analytics Oct 3, 2012 - Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Comments

A Survey of Machining Companies at IMTS 2012

machining Sep 24, 2012 - The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing. Comments

The 6 Top Mobile SEO Must-Knows

Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

Brands Anticipate Top-Level Domain Shakeout

Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments

Enterprise SEO Link Building - Shifting Focus From Links to Relationships

clickz082012image3 Aug 23, 2012 - Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships at the enterprise level. Comments

The Competitive Link Analysis Black Hole

Aug 8, 2012 - Find out what's worth your attention and what you should be ignoring in your SEO efforts. Comments

ClickZ Academy e-Learning

Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...