Marketing News & Expert Advice

SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

SEO in a Keyword Data-Less Landscape

Guest | SEO

Oct 3, 2013 - Consider these data sources that can be leveraged to fill the void. Comments

Topics in Search:

Christian Arno | SEO

Voice Search SEO: Preparing for the Future

Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

Guest | SEO

Keyword Research and Optimization: SES Hong Kong

Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Mary Lisbeth D'Amico | SEO

C3NY: SEO Not Dead, Just Evolving

Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Thom Craver | Search Marketing

Breaking Down Silos Key to Converged Media in Marketing

Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

Matt Kapko | SEO

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

Scott Kellam | SEO

Leveraging IFTTT for SEO and Social Media

Sep 12, 2013 - Consider this approach in using social media to brainstorm new content ideas for your site. Comments

Dave Lloyd | SEO

Improving Your SEO Performance Through Innovation

Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

Mark Kum | SEO

Naver - Why Content Matters

Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments

Motoko Hunt | SEO

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

Crispin Sheridan | SEO

The Value of Internal Site Search: Looking for Alternative Data

Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

Jon Wade | SEO

For SEO, Read Content Marketing

Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Comments

Scott Kellam | SEO

Standing Out in the Crowd With Local Search

Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

Crispin Sheridan | SEO

When ccTLDs Can Make a Difference in the Overall SEO Campaign

Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit. Comments

Christian Arno | Video

How You Can Benefit From Multilingual Video SEO

Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

Jennifer Slegg | SEO

2013 Search Ranking Factors Survey Results From Moz

Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Jessica Lee | SEO

Reality Check: Google Isn't 'Killing' Organic Search

Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. Comments