Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
Startups: Forget SEO, Play Lois Lane
Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments
Topics in Search:
SEO Opportunities and Advantages for First-Movers in Asia
Jun 17, 2013 -
What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage.
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Google-Safe External Linking
Jun 12, 2013 -
Three methods to help site owners get over their fears of linking to third-party sites.
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10 Tips for Optimizing Your Online Articles
Jun 6, 2013 - First, identify your reader. Comments
3 International SEO Considerations
May 29, 2013 -
With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started?
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3 Questions to Ask Your Local Search Optimization Specialist
May 22, 2013 -
How do you make sure that your business shows up when people run searches based on their location?
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SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Choosing a Domain Name That Attracts Foreign-Language Web Traffic
May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments
Improving Your Digital First Impression
May 9, 2013 -
You have a variety of ways to improve your first impression for your business in the search and social environment.
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CMOs Should Focus on Keyword-Driven Marketing
May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments
Post-Penguin Link Building Strategies - Pruning Your Links
May 1, 2013 -
The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.
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Irrelevant Content: SEO Impossible
Apr 25, 2013 -
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why.
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How to Make Search-Friendly Mobile Websites
Apr 18, 2013 -
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips.
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The Time Suck That Is SEO Reporting
Apr 18, 2013 -
It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.
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Travelocity Sees 67% Boost in SEO
Apr 9, 2013 -
Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors.
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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.
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Aligning SEO With a Company's Overall Brand Strategy
Mar 20, 2013 -
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.
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How to Optimize Your Business Page for Google+ Local
Mar 19, 2013 -
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
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Keep an Eye on Brand Keyword Performance
Feb 20, 2013 -
Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market.
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MOST READ
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- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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