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SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

bing-webmaster-tools

Bing Webmaster Tools - Have You Tried It Recently? [Video]

Sage Lewis  |  SEO

Aug 6, 2012 - Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools. Comments

Topics in Search:

Crispin Sheridan  |  SEO

What Does Semantic Search Mean for SEO?

Jul 25, 2012 - Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results. Comments

Kate Kaye  |  Video

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

tourismireland1 Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments

Marios Alexandrou  |  SEO

Don't Be Fooled by Good News

Jul 11, 2012 - There are many moving parts in the search space and good news can be the result of bad news - don't undermine your credibility by jumping the gun, but rather look for an explanation for the good news. Comments

Sage Lewis  |  SEO

How To Measure SEO - 5 Ways

Jul 2, 2012 - Hint: Bypass ranking reports. Comments

Crispin Sheridan  |  SEO

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

Jun 27, 2012 - Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate content, causing ranking drops. Comments

Marios Alexandrou  |  SEO

Learn to Move On When An SEO Tactic Isn't Working

Jun 13, 2012 - A three-step process for winding down a tactic. Comments

Crispin Sheridan  |  SEO

Where Have All the Keywords Gone?

May 30, 2012 - How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data? Comments

Adam Audette  |  SEO

Links Are Effects, Not Causes

May 22, 2012 - Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers. Comments

Marios Alexandrou  |  SEO

On-Site SEO Still Works

May 16, 2012 - How can you make your consumers' visit more productive using data you already have? Comments

Crispin Sheridan  |  SEO

4 Ways Authorship Markup Enhances SEO

May 2, 2012 - A tool makes search more social. Here's how. Comments

Marios Alexandrou  |  SEO

Talk About SEO Like a Regular Marketer

Apr 18, 2012 - Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets. Comments

Crispin Sheridan  |  SEO

Fostering Enterprise-Wide Adoption of SEO

Apr 4, 2012 - In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger picture, and hold people accountable. Comments

Marios Alexandrou  |  SEO

Improving on the Basics of SEO Reporting

Mar 21, 2012 - Three examples of tweaking your SEO reports to make your efforts more valuable. Comments

Adam Audette  |  SEO

How and Where Does SEO Fit Into Digital Marketing in 2012?

Mar 19, 2012 - What are the big areas of opportunity, what's changed, and what's stayed the same? Comments

Crispin Sheridan  |  SEO

5 Best Practices for Global SEO

Mar 7, 2012 - Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions and ultimately business value. Comments

Marios Alexandrou  |  SEO

Tapping Into Google's Algorithm for Searcher Intent

Feb 22, 2012 - If you want to use Google to determine searcher intent, you need to disregard your own common sense and be willing to accept that your intuition could be wrong. Comments

Adam Audette  |  SEO

4 Enterprise SEO Trends to Watch in 2012

Feb 15, 2012 - Incremental gains in SEO get harder to achieve, but not impossible. Here's how to overcome obstacles. Comments

Crispin Sheridan  |  SEO

Global SEO: Giving Visitors a Passport to Your Content

Feb 8, 2012 - Give visitors all over the world a passport directly into your content with these five tactics that can and should be applied to any multinational website. Comments

Marios Alexandrou  |  SEO

Long Live Ranking Reports

Jan 25, 2012 - Should marketers prepare for the day when they will not be able to obtain keyword data from web analytics packages? Comments

Zachary Rodgers  |  Social Media

Marketers Rush to Google+ After Search Change

Jan 13, 2012 - Some contend the move puts Google+ on par with Facebook. Comments

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