Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
It's SEO Budget Planning Season
Oct 3, 2012 - Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Comments
Topics in Search:
A Survey of Machining Companies at IMTS 2012
Sep 24, 2012 -
The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.
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The 6 Top Mobile SEO Must-Knows
Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Comments
How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Brands Anticipate Top-Level Domain Shakeout
Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments
Enterprise SEO Link Building - Shifting Focus From Links to Relationships
Aug 23, 2012 -
Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships at the enterprise level.
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The Competitive Link Analysis Black Hole
Aug 8, 2012 - Find out what's worth your attention and what you should be ignoring in your SEO efforts. Comments
Bing Webmaster Tools - Have You Tried It Recently? [Video]
Aug 6, 2012 -
Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools.
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What Does Semantic Search Mean for SEO?
Jul 25, 2012 - Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results. Comments
Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Don't Be Fooled by Good News
Jul 11, 2012 - There are many moving parts in the search space and good news can be the result of bad news - don't undermine your credibility by jumping the gun, but rather look for an explanation for the good news. Comments
How To Measure SEO - 5 Ways
Jul 2, 2012 - Hint: Bypass ranking reports. Comments
SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps
Jun 27, 2012 - Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate content, causing ranking drops. Comments
Learn to Move On When An SEO Tactic Isn't Working
Jun 13, 2012 - A three-step process for winding down a tactic. Comments
Where Have All the Keywords Gone?
May 30, 2012 - How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data? Comments
Links Are Effects, Not Causes
May 22, 2012 - Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers. Comments
On-Site SEO Still Works
May 16, 2012 - How can you make your consumers' visit more productive using data you already have? Comments
4 Ways Authorship Markup Enhances SEO
May 2, 2012 - A tool makes search more social. Here's how. Comments
Talk About SEO Like a Regular Marketer
Apr 18, 2012 - Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets. Comments
Fostering Enterprise-Wide Adoption of SEO
Apr 4, 2012 - In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger picture, and hold people accountable. Comments
Improving on the Basics of SEO Reporting
Mar 21, 2012 - Three examples of tweaking your SEO reports to make your efforts more valuable. Comments
Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
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UPCOMING EVENTS
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Sweet Leads are Made of This: Integrating Social Media with Marketing Automation
June 18, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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