SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

patrickogilvy

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

Showcase your Brand Using Engaging Content Types for Effective Marketing

guest-blogging Mar 24, 2014 - New forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for online marketing. Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

International SEO Tips – What Are the Game Changing Factors?

seo-analytics Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

Video Marketing SEO

video-shutterstock-92000435 Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than any other form of advertisement. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

Strategic Impact of Semantic Search Changes

search-shutterstock-149015609 Feb 19, 2014 - You don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

3 Things to Ask Yourself Before You Look for a New Agency

development Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

Deliver Value to Your Global Markets Through Search Best Practices

International SEO Localization Jan 23, 2014 - In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Comments

Google’s Top 3 SEO Dance Steps of 2013

google-logo-square Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin updates. Comments

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

jasminesandlerjan2014 Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

Strategies to Maximize Your Global Search Marketing Program

dave-lloyd-jan-2014-image Jan 2, 2014 - Learn about three areas where opportunities exist to maximize the value that SEO and search marketing bring to a geo-focused enterprise. Comments

Google PageRank Fading Away, But the Sky Isn't Falling

shutterstock-126896993 Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority? Comments

Content-Driven SEO Will Become Standard Practice in 2014

seo-analytics Dec 9, 2013 - I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Comments

Tips for Making Your E-Commerce Website SEO Friendly

shutterstock-147642644 Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

Velocity, Volume, and Variety: When Big Data Meets Search Marketing

big-data-world Nov 27, 2013 - What sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our management of the three Vs of big data drives our approach to SEO and search marketing excellence. Comments

3 Reasons Why Your Digital Strategy is Failing

strategy Nov 17, 2013 - Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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