SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

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China: Does Content Marketing Matter to Baidu?

Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

Strategies to Maximize Your Global Search Marketing Program

dave-lloyd-jan-2014-image Jan 2, 2014 - Learn about three areas where opportunities exist to maximize the value that SEO and search marketing bring to a geo-focused enterprise. Comments

Google PageRank Fading Away, But the Sky Isn't Falling

shutterstock-126896993 Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority? Comments

Content-Driven SEO Will Become Standard Practice in 2014

seo-analytics Dec 9, 2013 - I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Comments

Tips for Making Your E-Commerce Website SEO Friendly

shutterstock-147642644 Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

Velocity, Volume, and Variety: When Big Data Meets Search Marketing

big-data-world Nov 27, 2013 - What sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our management of the three Vs of big data drives our approach to SEO and search marketing excellence. Comments

3 Reasons Why Your Digital Strategy is Failing

strategy Nov 17, 2013 - Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Comments

2 Key Concepts for Developing Content in Response to Google Hummingbird

question-search-trends1 Nov 13, 2013 - Search trends and behaviors are changing, so should your content's focus. Comments

Google Hummingbird: Does Quantity or Quality Win the Day?

hummingbird Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other. Comments

Google Encrypted Search Means SEOs Need a Better Toolbox

shutterstock-125402834 Nov 12, 2013 - SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google. Comments

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

6steps Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

Google's Hummingbird Update: Friend or Foe of the Marketing Executive?

Google Hummingbird Oct 30, 2013 - Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Comments

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Lost Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve? Comments

Great, All of My Keywords Are Gone...Now What?

googleencryption Oct 8, 2013 - Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Comments

Determining the Value of Search Marketing to Your Brand

measure-content-social-success Oct 7, 2013 - Discover your search marketing team's unfair advantage to help launch your brand to a leadership position. Comments

SEO in a Keyword Data-Less Landscape

keywordsimage Oct 3, 2013 - Consider these data sources that can be leveraged to fill the void. Comments

Voice Search SEO: Preparing for the Future

google-voice Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

C3NY: SEO Not Dead, Just Evolving

SEO Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

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