Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments
Feb 13, 2013 -
Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S.
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Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.
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Feb 7, 2013 -
An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified traffic and sales.
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Feb 6, 2013 -
Facebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search.
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Feb 6, 2013 -
You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance.
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Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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Jan 23, 2013 -
Keywords themselves won't bring the conversions, the content will. Here's how.
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Jan 23, 2013 -
In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level?
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Jan 21, 2013 -
Let me share with you some of the essential goals to set aside this year, from a search engine optimization lens.
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Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
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Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
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Nov 28, 2012 -
Get this right to see the best results from your SEO while keeping your content readable for humans.
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Nov 21, 2012 -
It is all about influence. Consider these approaches.
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Nov 20, 2012 -
An in-depth analysis on search optimization for Baidu.
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Nov 14, 2012 -
Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.
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Oct 31, 2012 -
How to find the right balance of details that helps you justify your SEO plans.
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Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments
Oct 17, 2012 -
Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.
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Oct 5, 2012 -
Consider these best practices when naming and managing URLs for your website.
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Oct 3, 2012 -
Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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