SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

how-search-engines-work

How Search Engines Work

Jan 11, 2012 - Download this PDF, which covers the basics of the science of information retrieval on the web. Comments

Topics in Search:

HTML5 - Is It Worth the Effort?

Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments

Google+ Pages Add Support for Multiple Managers

Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments

Twitter Jumps on the Brandwagon

Dec 14, 2011 - A look at the major differences in the new enhanced Twitter profile pages. Comments

Keeping an Eye on Black Hat SEO

Nov 30, 2011 - What can we learn from black hat SEO forums? Comments

Why Companies Should Invest in Google+ Brand Pages

Nov 16, 2011 - Three unique elements that you should consider before writing Google+ brand pages off. Comments

Marketer Contends Google+ Brand Pages Lack Verification Process

Nov 9, 2011 - Will the real [fill in the blank] come forward? Comments

Even White Hat SEO Is Risky

Nov 2, 2011 - Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Comments

The New SEO: 'Siri Engine Optimization'

Oct 19, 2011 - How will Siri, and voice-based search in general, change how people search from their mobile devices? Comments

New SEO Opportunities Using .Brand TLDs

Oct 6, 2011 - Four opportunities for controlling your own domain zone that can enhance your ability to take advantage of well-known SEO techniques. Comments

Using Google's Panda Updates to Your Advantage

Oct 5, 2011 - The winners and losers from the updates and what they can tell us. Comments

Will New .Brand Domains Supercharge Your Search Ranking?

Sep 28, 2011 - Google is in the business of using all available information to offer the most accurate relevancy possible in its results. Comments

SEO and Social Media Considerations When Rebranding an Organization or Acquisition

Sep 21, 2011 - Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Comments

Tracking Domain Consolidation with Google Webmaster Tools

Sep 7, 2011 - How long does it take Google to detect change? A five-week SEO journal. Comments

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

SEO + Sitelinks: Google Cracks Open a 12-Pack for Summer!

Aug 24, 2011 - The SEO implications to consider with Google's 12-pack sitelinks experiment. Comments

SEO Tactics for Pharmaceutical Sites

Aug 10, 2011 - Five SEO tactics that have a chance of getting through the various legal and regulatory reviews in the pharmaceutical space. Comments

4 Steps to Identifying Your True Organic Competitors

Jul 27, 2011 - A sure-fire way to map out the competitive landscape for your industry. Comments

The 5 W's (and 1 H) of Competitive SEO Analysis

Jul 13, 2011 - A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Comments

Baidu-Bing Alliance: Implications for Search Advertisers

Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments

Schema.org - Do I Need to Pay Attention to This?

Jun 29, 2011 - The alliance between the three big search engines and what it means for your search marketing. Comments

ClickZ Academy e-Learning

Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

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