Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
How Search Engines Work
Jan 11, 2012 - Download this PDF, which covers the basics of the science of information retrieval on the web. Comments
Topics in Search:
HTML5 - Is It Worth the Effort?
Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments
Google+ Pages Add Support for Multiple Managers
Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments
Twitter Jumps on the Brandwagon
Dec 14, 2011 - A look at the major differences in the new enhanced Twitter profile pages. Comments
Keeping an Eye on Black Hat SEO
Nov 30, 2011 - What can we learn from black hat SEO forums? Comments
Why Companies Should Invest in Google+ Brand Pages
Nov 16, 2011 - Three unique elements that you should consider before writing Google+ brand pages off. Comments
Marketer Contends Google+ Brand Pages Lack Verification Process
Nov 9, 2011 - Will the real [fill in the blank] come forward? Comments
Even White Hat SEO Is Risky
Nov 2, 2011 - Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Comments
The New SEO: 'Siri Engine Optimization'
Oct 19, 2011 - How will Siri, and voice-based search in general, change how people search from their mobile devices? Comments
New SEO Opportunities Using .Brand TLDs
Oct 6, 2011 - Four opportunities for controlling your own domain zone that can enhance your ability to take advantage of well-known SEO techniques. Comments
Using Google's Panda Updates to Your Advantage
Oct 5, 2011 - The winners and losers from the updates and what they can tell us. Comments
Will New .Brand Domains Supercharge Your Search Ranking?
Sep 28, 2011 - Google is in the business of using all available information to offer the most accurate relevancy possible in its results. Comments
SEO and Social Media Considerations When Rebranding an Organization or Acquisition
Sep 21, 2011 - Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Comments
Tracking Domain Consolidation with Google Webmaster Tools
Sep 7, 2011 - How long does it take Google to detect change? A five-week SEO journal. Comments
What .Soda and Other New TLDs Could Mean for Search
Aug 24, 2011 -
Implications of new top level domains for natural search and SEO.
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SEO + Sitelinks: Google Cracks Open a 12-Pack for Summer!
Aug 24, 2011 - The SEO implications to consider with Google's 12-pack sitelinks experiment. Comments
SEO Tactics for Pharmaceutical Sites
Aug 10, 2011 - Five SEO tactics that have a chance of getting through the various legal and regulatory reviews in the pharmaceutical space. Comments
4 Steps to Identifying Your True Organic Competitors
Jul 27, 2011 - A sure-fire way to map out the competitive landscape for your industry. Comments
The 5 W's (and 1 H) of Competitive SEO Analysis
Jul 13, 2011 - A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Comments
Baidu-Bing Alliance: Implications for Search Advertisers
Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments
Schema.org - Do I Need to Pay Attention to This?
Jun 29, 2011 - The alliance between the three big search engines and what it means for your search marketing. Comments
Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
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