SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

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2 Key Concepts for Developing Content in Response to Google Hummingbird

Nov 13, 2013 - Search trends and behaviors are changing, so should your content's focus. Comments

Google Hummingbird: Does Quantity or Quality Win the Day?

hummingbird Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other. Comments

Google Encrypted Search Means SEOs Need a Better Toolbox

shutterstock-125402834 Nov 12, 2013 - SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google. Comments

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

6steps Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

Google's Hummingbird Update: Friend or Foe of the Marketing Executive?

Google Hummingbird Oct 30, 2013 - Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Comments

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Lost Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve? Comments

Great, All of My Keywords Are Gone...Now What?

googleencryption Oct 8, 2013 - Google is encrypting all keyword-level organic search data. Here's how marketers can deal. Comments

Determining the Value of Search Marketing to Your Brand

measure-content-social-success Oct 7, 2013 - Discover your search marketing team's unfair advantage to help launch your brand to a leadership position. Comments

SEO in a Keyword Data-Less Landscape

keywordsimage Oct 3, 2013 - Consider these data sources that can be leveraged to fill the void. Comments

Voice Search SEO: Preparing for the Future

google-voice Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

C3NY: SEO Not Dead, Just Evolving

SEO Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

seo-analytics Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

Leveraging IFTTT for SEO and Social Media

ifttt Sep 12, 2013 - Consider this approach in using social media to brainstorm new content ideas for your site. Comments

Improving Your SEO Performance Through Innovation

global-mobile Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

Naver - Why Content Matters

portal Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

scamalert Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

The Value of Internal Site Search: Looking for Alternative Data

web-data Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

For SEO, Read Content Marketing

content Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Comments

Standing Out in the Crowd With Local Search

tokyostreet Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

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