SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

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Improving Your SEO Performance Through Innovation

Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

Naver - Why Content Matters

portal Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

scamalert Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

The Value of Internal Site Search: Looking for Alternative Data

web-data Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

For SEO, Read Content Marketing

content Aug 15, 2013 - Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Comments

Standing Out in the Crowd With Local Search

tokyostreet Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

When ccTLDs Can Make a Difference in the Overall SEO Campaign

seo-analytics Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit. Comments

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

2013 Search Ranking Factors Survey Results From Moz

Google Overall Algorithm Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Reality Check: Google Isn't 'Killing' Organic Search

google-auto-mechanic-13-percent-organic-search Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. Comments

3 SEO Tactics That Still Work

seo-analytics Jul 10, 2013 - Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work? Comments

Responsive Websites for a Better Mobile Experience

responsivedesign Jul 9, 2013 - It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Comments

Action! Not Words - SEO Is What You Do With the Content

seo-analytics Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

The Easiest and Fastest Way to Increase High-Quality Links

link Jun 26, 2013 - There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged even. Comments

Startups: Forget SEO, Play Lois Lane

content Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments

SEO Opportunities and Advantages for First-Movers in Asia

mobilegrowthfeatured Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

Google-Safe External Linking

largenewgooglelogofinalflat-a Jun 12, 2013 - Three methods to help site owners get over their fears of linking to third-party sites. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

3 International SEO Considerations

seo-analytics May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started? Comments

3 Questions to Ask Your Local Search Optimization Specialist

woman-with-phone May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments

SEO Diagnostics With Google Analytics

seo-analytics May 16, 2013 - Start your investigation without letting assumptions or biases affect your thoroughness. Comments

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