Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
SEO Tactics for Pharmaceutical Sites
Aug 10, 2011 - Five SEO tactics that have a chance of getting through the various legal and regulatory reviews in the pharmaceutical space. Comments
Topics in Search:
4 Steps to Identifying Your True Organic Competitors
Jul 27, 2011 - A sure-fire way to map out the competitive landscape for your industry. Comments
The 5 W's (and 1 H) of Competitive SEO Analysis
Jul 13, 2011 - A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Comments
Baidu-Bing Alliance: Implications for Search Advertisers
Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments
Schema.org - Do I Need to Pay Attention to This?
Jun 29, 2011 - The alliance between the three big search engines and what it means for your search marketing. Comments
Hit By Google Panda? Fixing These Site Issues Won't Help
Jun 15, 2011 - Eight site changes that don't appear to matter. But we're getting closer. Comments
SEO + Social Media + Blogging: When Will Big Business Catch Up?
Jun 1, 2011 - Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Comments
Pharmaceutical Companies Are Years Behind With SEO
May 18, 2011 - Why aren't pharmaceutical companies meeting their potential to perform in organic search? Comments
SEO + QR Codes
May 4, 2011 - Bridging the gap of online and offline marketing with QR codes. Comments
SEO Projection Modeling
Apr 20, 2011 - Start with a simple projection model, refine it, add upper and lower bounds, and incorporate feedback. Comments
4 Reasons Your Boss Should Care About Social Media for SEO
Apr 6, 2011 - Dismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to. Comments
Organizing an SEO-Driven Social Media Strategy for Large Enterprises
Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments
Brands May Like Exchanges More After Google Algorithm Change
Feb 25, 2011 -
Quality inventory may be easier to come by as sites monetizing low value content are punished.
Comments
Shopping Feed Optimization for Google Instant
Feb 9, 2011 - With Google Instant now available in Google Product Search, consider these points. Comments
SEO and Integration With Social Media
Jan 19, 2011 - Why does social media matter to search marketers? Comments
Co-Optimized Search Synergy: SEO + PPC in 2011
Jan 12, 2011 - Pull together two search marketing disciplines that have more in common than you might think with these five tips. Comments
Paid Links…Paid Likes...Paid RT...Spam Free Results?
Dec 22, 2010 - Stop trying to be everything to everybody in the social space. Comments
Location-Based Search and the Future of SEO
Dec 15, 2010 - Catch up with the mobile consumer by carving out more digital and social "real estate." Comments
Redesigning Your Website? Don't Neglect SEO
Dec 8, 2010 - Here's a look at common mistakes that can happen when you're redesigning your website. Comments
EU Probes Google over Possible Antitrust Violations
Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments
SEO? That Sounds Like Work
Nov 24, 2010 - Let there be no mistake: if you're going to do SEO properly, you're going to need some folks on your team to chip in. Comments
Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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