Social

Best practices in social marketing, social commerce, and community management.

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Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Twitter Pulls Trigger on $1B IPO Plans

Twitter Money Oct 4, 2013 - Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and ad spend. Comments

Create Audience Experiences That Drive Recommendations

Digital Footprint Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Demand Generation + Social + Mobile = BFFs

IBM logo Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

Facebook Envisions Deeper Links in Mobile App Ads

facebook-cupcakes Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

NFL Strikes Exclusive Deal With Twitter

twitter-nfl Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Hide Facebook News Feed Ad Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

How Fortune 500 Companies Are Using Instagram to Build Their Brands

Fortune 500 Instagram Usage Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Comments

Twitter Adds Alerts to Help Users During Emergencies

An example of Twitter's new Alerts system Sep 30, 2013 - Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Comments

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

facebook-homepage Sep 26, 2013 - For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Comments

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

jamshed-intel Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments

Stella Artois App Finds Bars Based on Mood

stellalebarguide Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Analytics Help Brands Make Small Changes That Bring Big Social Impact

golf-channel-masters Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments

Pinterest Experiments with Promoted Pins

Promoted Pins Coming Soon Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

natgeo-proof-ii Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments

 

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