Social

Best practices in social marketing, social commerce, and community management.

Twitter

Twitter Now Offers Ability to Send Direct Messages to Anyone

Apr 21, 2015 - The move could benefit brands and businesses by improving interaction with customers on the platform. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

tumblr-landing-page-image Apr 16, 2015 - Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Comments

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

unicef-logo Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on. Comments

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

woolworths-fresh-in-our-memories-image Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

Disney, Samsung Among Instagram Carousel Ad Pioneers

instagram-icon-large Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

Twitter Ditches DataSift to Bring Data Reselling In-House

Twitter Logo Apr 13, 2015 - Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

Facebook Brings Messenger to Desktop

facebook-f-2013 Apr 9, 2015 - The social media giant has debuted a Web page for its Messenger mobile app. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

social-sharing Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

Twitter Reveals 'Retweet With Comment' for Added Engagement

twitter-bird-logo Apr 7, 2015 - The social platform now offers an extra 116 characters for your sarcastic comments. Comments

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

robin-zucker-playboy-czlny Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

hostess-cupcakes Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but was the tweet just a smart social media stunt? Comments

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