Marketing News & Expert Advice

Social

Best practices in social marketing, social commerce, and community management.

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Jennifer Slegg | Social Media

Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Comments

Topics in Social:

Yuyu Chen | Mobile

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Roger Katz | Social Media Smarts

Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Matt Kapko | Social Media

Twitter Pulls Trigger on $1B IPO Plans

Oct 4, 2013 - Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and ad spend. Comments

Dave Evans | Social Media Smarts

Create Audience Experiences That Drive Recommendations

Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

Adaline Lau | Social Media

Facebook Aims to Grow PMD Program in Asia Pacific

Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Mary Lisbeth D'Amico | Social Commerce

QVC Launches Social Shopping Site ToGather

Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Michelle Killebrew | Social Media

Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

Matt Kapko | Social Media

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Matt Kapko | Social Media

NFL Strikes Exclusive Deal With Twitter

Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Jessica Lee | Social Media

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Comments

Pelin Thorogood | Analyzing Customer Data

Will Twittervision Transform US TV Advertising?

Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

Jessica Lee | Social Media

How Fortune 500 Companies Are Using Instagram to Build Their Brands

Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Comments

Dave Neal | Social Media

Twitter Adds Alerts to Help Users During Emergencies

Sep 30, 2013 - Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Comments

Melanie White | Social Media

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

Sep 26, 2013 - For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Comments

Adaline Lau | Social Media

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments

Lisa Lacy | Strategies

Stella Artois App Finds Bars Based on Mood

Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments

Lisa Lacy | Retail

Curalate Debuts Fanreel for Fan Images

Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Mary Lisbeth D'Amico | Analytics

Analytics Help Brands Make Small Changes That Bring Big Social Impact

Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments

Jessica Lee | Social Media

Pinterest Experiments with Promoted Pins

Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

Lisa Lacy | Social Media

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments