Marketing News & Expert Advice
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Social
Best practices in social marketing, social commerce, and community management.
Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments
Topics in Social:
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
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Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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Postal Fail and the Value of Email Messaging
Apr 4, 2013 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel.
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage
Apr 3, 2013 -
In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Build Your Brand Online: Leveraging Facebook and Twitter
Apr 3, 2013 -
Learn to see the social web with your online presence at the core.
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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Dark Posts Will Change How You Think About Facebook
Apr 2, 2013 -
With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real.
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#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV
Apr 1, 2013 -
What's the reason for this marriage between TV and search?
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#SESNY: Activating the Social Search Dynamic
Apr 1, 2013 -
Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers.
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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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Mark Zuckerberg Is in It for the Long Haul
Mar 27, 2013 -
Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation?
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USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Eggo Wants Customer Recipes
Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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Viral Spikes: The Power of the Share
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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