Social

Best practices in social marketing, social commerce, and community management.

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How E-Commerce Sites Can Use Social Proof to Increase Conversions

Sep 2, 2015 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1, 2015 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms? Comments

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

twitter-logo Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. Comments

10 Lessons Learned About Social Media From My Parents

real-life-social-media Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. Comments

Does Instagram Outshine Pinterest?

instagram-mobile-pictures Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

twitter-logo Aug 7, 2015 - Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

Facebook Lets Users Send Businesses Private Messages

facebook-brand Aug 5, 2015 - Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Comments

Women in Technology Flock to Twitter With #iLookLikeAnEngineer

twitter-logo Aug 5, 2015 - Because not all people in technology or marketing are created male, or treated equally. Comments

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

instagram-rachel-ryle-kind-bar Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. Comments

Hootsuite Adds Instagram to Social Media Management Platform

HootSuite logo Aug 5, 2015 - The move should help over-worked social media managers track all information from one place. Comments

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

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