Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Jun 11, 2012 - Twelve awards will be handed out June 20. Comments
Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments
May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
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May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments
May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments
Apr 30, 2012 -
Citi and LinkedIn today launched a Citi-branded group on the professional networking site.
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Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments
Mar 29, 2012 - How to put the platform to work for your brand. Comments
Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments
Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments
Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments
Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments
Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments
Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments
Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments
Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments
Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments
Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments
Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments
Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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