Marketing News & Expert Advice
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Community Management
Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Telecom Firms Are Most Responsive on Facebook
Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments
Topics in Social:
How Mobile Madness Is Redefining Marketing and Community Engagement
Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments
NBA Launches First-Ever Social Media Awards
Jun 11, 2012 -
Twelve awards will be handed out June 20.
Comments
Humanizing Customer Care
Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments
Coca-Cola Aims to Connect With Teens on Tumblr
May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
Comments
Ratings and Reviews - A Foundation for Magical Community Marketing
May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments
Remember, Employees Are People Too
May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments
Citi and LinkedIn Partner to Reach Professional Women
Apr 30, 2012 -
Citi and LinkedIn today launched a Citi-branded group on the professional networking site.
Comments
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
All Dressed Up With Somewhere to Go
Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments
Pining for Pinterest
Mar 29, 2012 - How to put the platform to work for your brand. Comments
High Tech and High Touch
Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments
Community Passion Is More Than Skin Deep
Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments
Building Community Engagement Around Key Events
Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments
Using Data to Build and Strengthen Community Connections
Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments
How to Grow Your Twitter Followers - 10 'for Real' Tips
Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments
The Elusiveness of the Community Manager
Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments
Five Post-Holiday Social Media Must-Do's!
Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments
LBi Buys Mr. Youth for Millennial Marketing Overseas
Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments
The Socialization of Music, TV, and Live Events
Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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