Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

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10 Ways to Turn Your App Into a Power Community Using Push

May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

You Are What You Like

facebook-like Apr 25, 2013 - Social data yields important audience insights. Comments

Structured Data, Google Highlighter, and How Can They Help Your Business

jambalaya-search Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Mobile Marketing Madness

mobile-measurement Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

6 Super Bowl Marketing Lessons

pepsi-super-bowl Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Comments

From Milk Cartons to Facebook

milk-cartons-to-amber-alerts Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments

10 Digital Marketing Predictions for 2013

future-predictions Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments

How to Build Community Loyalty: 3 Tactics

shutterstock-70602370 Dec 28, 2012 - Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Comments

10 Relationship-First Mobile Marketing Best Practices

textingsms Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

5 Steps to Building an Active Social Media Community

community Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

Financial Traders Turn to Social Network

Jonathan Adest at Tradeo Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

holiday-season Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

facebook-logout-progressive-flo Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media. Comments

Facebook Hits the Display Retargeting Reset Button

facebook-homepage Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting. Comments

6 Ways to Get Social Data Working for Your Brand

social-data-1 Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

Don't Focus on the Fumble; Focus on the Recovery

Aug 7, 2012 - Three things you should keep in mind to help your brand navigate smoothly through PR storms. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

60% of Consumers Say They Expect Social Brand Response

Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments

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