Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

Controlling the Social Conversation

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

5 Things to Listen for in Your Community

Jul 29, 2011 - Do you use social listening tools? Don't forget the human touch. Comments

Community Measurement - What to Measure and Why!

Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments

5 Tips for a Twitter Makeover

Jun 30, 2011 - Five quick tips that can inspire you to reach full potential with each tweet. Comments

Social CRM – The Future Is Now

Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments

When Is It Time To Join The Conversation?

May 5, 2011 - Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Comments

Hispanic + Social = $$

Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments

What Does Your Twitter Ratio Say About You?

Apr 7, 2011 - What high school-type category does your Twitter personality fit into? Comments

Check In Before Users Check Out

Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments

From Facebook to Twitter: Save Your Community From Redundancy

Mar 10, 2011 - By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Comments

How to Get Twitter Working for Your Brand

Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments

Trolls Are Inevitable; Here's How to Deal With Them

Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments

6 Steps to a Healthy Facebook Community

Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

ClickZ Academy e-Learning

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