Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments
Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments
Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments
Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments
Jul 29, 2011 - Do you use social listening tools? Don't forget the human touch. Comments
Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments
Jun 30, 2011 - Five quick tips that can inspire you to reach full potential with each tweet. Comments
Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments
May 5, 2011 - Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Comments
Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments
Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments
Mar 10, 2011 - By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Comments
Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments
Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments
Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments
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June 20, 2013
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