Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments
Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments
Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media. Comments
Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting. Comments
Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments
Aug 7, 2012 - Three things you should keep in mind to help your brand navigate smoothly through PR storms. Comments
Jul 19, 2012 - What separates the superstars from the duds in community management? Comments
Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments
Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments
Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments
Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments
Jun 11, 2012 - Twelve awards will be handed out June 20. Comments
Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments
May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments
May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments
May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments
Apr 30, 2012 - Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Comments
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.