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Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

Controlling the Social Conversation

Adrian Lee  |  Community Management

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

Topics in Social:

Caroline Chen  |  Community Management

5 Things to Listen for in Your Community

Jul 29, 2011 - Do you use social listening tools? Don't forget the human touch. Comments

Michael Della Penna  |  Community Management

Community Measurement - What to Measure and Why!

Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments

Caroline Chen  |  Community Management

5 Tips for a Twitter Makeover

Jun 30, 2011 - Five quick tips that can inspire you to reach full potential with each tweet. Comments

Michael Della Penna  |  Community Management

Social CRM – The Future Is Now

Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments

Caroline Chen  |  Community Management

When Is It Time To Join The Conversation?

May 5, 2011 - Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Comments

Michael Della Penna  |  Community Management

Hispanic + Social = $$

Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments

Caroline Chen  |  Community Management

What Does Your Twitter Ratio Say About You?

Apr 7, 2011 - What high school-type category does your Twitter personality fit into? Comments

Michael Della Penna  |  Community Management

Check In Before Users Check Out

Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments

Caroline Chen  |  Community Management

From Facebook to Twitter: Save Your Community From Redundancy

Mar 10, 2011 - By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Comments

Michael Della Penna  |  Community Management

How to Get Twitter Working for Your Brand

Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments

Caroline Chen  |  Community Management

Trolls Are Inevitable; Here's How to Deal With Them

Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments

Michael Della Penna  |  Community Management

6 Steps to a Healthy Facebook Community

Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments

Caroline Chen  |  Community Management

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

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