Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.


10 Relationship-First Mobile Marketing Best Practices

Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

5 Steps to Building an Active Social Media Community

community Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

Financial Traders Turn to Social Network

Jonathan Adest at Tradeo Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

holiday-season Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

facebook-logout-progressive-flo Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media. Comments

Facebook Hits the Display Retargeting Reset Button

facebook-homepage Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting. Comments

6 Ways to Get Social Data Working for Your Brand

social-data-1 Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

Don't Focus on the Fumble; Focus on the Recovery

Aug 7, 2012 - Three things you should keep in mind to help your brand navigate smoothly through PR storms. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

60% of Consumers Say They Expect Social Brand Response

Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments

Brand Loyalty and Sports Have Much in Common

Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments

Telecom Firms Are Most Responsive on Facebook

socialbakers-inforgraphic Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Humanizing Customer Care

Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

Remember, Employees Are People Too

May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments

Citi and LinkedIn Partner to Reach Professional Women

citi-women-linked Apr 30, 2012 - Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

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