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Best practices in social marketing, social commerce, and community management.

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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

James Dohnert  |  Social Media

May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments

Topics in Social:

Matt Kapko  |  Social Media Smarts

Facebook Relies on Mobile for Ad Revenue Gains in Q1

facebook-homepage May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Comments

Sundeep Kapur  |  Social Integration

Live From the Global Purpose Summit

storyofpupose May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Melanie White  |  Video

The Ad That Got Everyone Talking - and Not in a Good Way

hyundai-ad May 1, 2013 - Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong. Comments

Mary Lisbeth D'Amico  |  Social Media

Twitter Refines and Widens Ad Platform for U.S. Users

twitterbird May 1, 2013 - Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Comments

Jasmine Sandler  |  Social Media

How to Protect Your Online Reputation and Close the Deal

safe-bank-vault-secure-icon May 1, 2013 - How do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Comments

Susan Kuchinskas  |  Social Commerce

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Lisa Lacy  |  Strategies

BareMinerals Asks Women to #GoBare

bareminerals-gobare Apr 30, 2013 - The campaign invites women to tweet their secret indulgences. Comments

Marko Muellner  |  Social Commerce

Is Facebook the World's Best Loyalist Marketing Platform Ever?

facebook-homepage Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value. Comments

Matt Kapko  |  Social Media

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

images Apr 29, 2013 - Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family. Comments

Mary Lisbeth D'Amico  |  Social Media

Nike Gears Customized Shoe Campaign to Instagram Users

nike-instagram Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear. Comments

James Dohnert  |  Social Media Smarts

Oxygen Media Partners With Tumblr to Take Social TV Further

oxygen Apr 26, 2013 - Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media. Comments

Lisa Lacy  |  Strategies

Pepsi Next Launches Wheel of Levy to Seduce America

wheel-of-levy Apr 26, 2013 - The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Comments

Lisa Lacy  |  Strategies

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

comedy-central-comedyfest Apr 25, 2013 - The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter." Comments

Michael Della Penna  |  Community Management

You Are What You Like

facebook-like Apr 25, 2013 - Social data yields important audience insights. Comments

Susan Kuchinskas  |  Social Media

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Lisa Lacy  |  Strategies

Cap'n Crunch Teases Late-Night Online Talk Show

capn-crunch Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host. Comments

Melanie White  |  Social Media

AP Twitter Hacking Highlights Need for Increased Online Security Measures

twitter-logos-and-brand Apr 23, 2013 - Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social media platform's security measures. Comments

Melanie White  |  Strategies

Nissan Sentra Wants to Impress With Omar Epps

sentra-epps Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps. Comments

Harry Gold  |  Social Commerce

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Matt Kapko  |  Social Media

Independent Artists Embrace Twitter Music to Raise Exposure

twittermusic Apr 22, 2013 - Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iOS app and new subdomain built around music discovery. Comments

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