Best practices in social marketing, social commerce, and community management.
Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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Sep 20, 2013 -
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
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Sep 18, 2013 -
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
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Sep 16, 2013 -
Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows.
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Sep 15, 2013 -
It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right?
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Sep 11, 2013 -
A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it.
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Sep 10, 2013 -
Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world.
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Sep 10, 2013 -
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.
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Sep 10, 2013 -
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
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Sep 10, 2013 -
There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations.
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Sep 9, 2013 -
Consider these ways to optimize your performance campaigns on the social network.
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Sep 9, 2013 -
The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE.
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Sep 9, 2013 -
How are you leveraging the power that exists when you make a human connection?
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Sep 6, 2013 -
What does it mean for brands marketing on Facebook?
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Sep 3, 2013 -
Three things you need to know: where to go, what to do, and how to connect.
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Aug 29, 2013 -
Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub.
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Aug 29, 2013 -
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
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Aug 29, 2013 -
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
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Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments
Aug 28, 2013 -
If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service?
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November 4-7, 2013
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February 10-13, 2014
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Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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