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Best practices in social marketing, social commerce, and community management.

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10 Ways to Boost Engagement on Facebook With Social Engagement Apps

Roger Katz  |  Social Media Smarts

Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

Topics in Social:

Rosalie Marshall   |  Social Media

Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet

twitter-newbird-blue Mar 21, 2013 - Twitter boasts 200 million users creating over 400 million tweets. Comments

Krista Neher  |  Social Integration

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

Matt Kapko  |  Social Commerce

Twitter Serves Up New Targeting Options for Small Brands

Twitter logo Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Lisa Lacy  |  Strategies

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

grape-nuts Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

Mary Lisbeth D'Amico  |  Social Media Smarts

Marketers Eager for Facebook Hashtags

facebookvstwitter Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

Lisa Lacy  |  Strategies

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

Liana Evans  |  Community Management

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Lisa Lacy  |  Strategies

FreeCreditScore.com to Consumers: Make a Better Commercial

freecreditscore Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

Lisa Lacy  |  Social Integration

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Jasmine Sandler  |  Social Media

Inside the Social Super Brain at Men's Wearhouse

joe-orange Mar 13, 2013 - An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Comments

Melanie White  |  Social Media Smarts

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

feed-the-beat Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments

Matt Kapko  |  Social Commerce

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

facebookvspinterest Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger. Comments

Lisa Lacy  |  Strategies

London Zoo Targets Cat Lovers With Interactive Map

cat-map-screen-shot-c-zsl-2 Mar 11, 2013 - The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Comments

Krista Neher  |  Social Media Smarts

The Real (and Hidden) Value of Social Media

privacy-image Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Melanie White  |  Strategies

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

oreoman Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments

Lisa Lacy  |  Strategies

The Guardian to U.S. Readers: #VoiceYourView

guncontrol Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments

Lisa Lacy  |  Strategies

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

cr-pop Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Matt Kapko  |  Social Media

Facebook Hopes to Remove Clutter With News Feed Redesign

zuckerberg2-3-7-2013 Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

Sundeep Kapur  |  Social Integration

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

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