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Best practices in social marketing, social commerce, and community management.

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Toyota Racing Taps Twitter for Virtual Race Campaign

Matt Kapko  |  Social Media

Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments

Topics in Social:

Tessa Wegert  |  Media Buying

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

Marko Muellner  |  Social Commerce

Why is Digital Marketing Success So Elusive?

digital-age Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Guest   |  Social Media

Four Ways to Turn Customer Frowns Upside Down via Social Media

britishairwaystwitter Sep 18, 2013 - Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity. Comments

Lisa Lacy  |  Social Media

NBC and Fox Lead the Way In TV Network Online Social Chatter

netbase-fall-tv Sep 16, 2013 - Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Comments

Jon Wade  |  Social Media

Social Media Content Strategies - A Performance-Based Approach

likeoptimization Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right? Comments

Harry Gold  |  Social Commerce

Creating a Brand Drumbeat in Social Media

drumbeat Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments

Guest   |  Social Media

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

Lisa Lacy  |  Social Media

E! Debuts Interactive Pop Culture Talk Show

hello-ross-2 Sep 10, 2013 - The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Comments

Jessica Lee  |  Social Media

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Average Engagement Rate Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Comments

Michelle Killebrew  |  Social Media

What Does It Really Mean to Be a Social Business?

socialmedia-tweet Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments

Jermyn Toh   |  Social Media

Facebook for Performance - One Size Doesn't Fit All

facebook Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

Lisa Lacy  |  Social Media

NASA Launches Instagram Account, Robotic Research Mission

nasa Sep 9, 2013 - The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Comments

Paul Chaney  |  Social Media Smarts

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

Roger Katz  |  Social Media Smarts

Facebook Updates Promotion Policies

facebook-homepage Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

John Lee  |  Social Media Smarts

Everything You Need to Know About Social at #SESSF

didyouseethat-small-clickz Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments

Anna Lee  |  Social Media

Pinterest Launches New York Fashion Week Hub

pinterestnyfw Aug 29, 2013 - Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. Comments

Lisa Lacy  |  Social Media

Airbnb’s Hollywood & Vines Crowdsources Short Film

airbnb-hollywood-and-vines Aug 29, 2013 - Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Comments

Michael Della Penna  |  Community Management

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Mandar Marathe  |  Community Management

Services Marketing in the Internet Age

Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments

Dave Evans  |  Social Media

The Case for On-Domain Engagement

engagement-consideration-seo Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Comments

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