Best practices in social marketing, social commerce, and community management.


How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales. Comments

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

social-media-image-september-2015 Sep 16, 2015 - The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what is organic. And paid UGC should not be counted in reported measurement. Comments

China’s E-Tail Revolution: Transform or Fail

china-mobile-commerce Sep 15, 2015 - As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey. Comments

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

facebook-video-image Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

Tweets of the Week: Labor Day Was No Match for Apple's Day

twitter-logo Sep 11, 2015 - While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

instagram-image Sep 9, 2015 - Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. Comments

How to Ruin Your Start-Up Culture

start-up-hbo Sep 8, 2015 - Enhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and productive work environment. Comments

Tweets of the Week: U.S. Open and Star Wars Lead the Way

us-open Sep 4, 2015 - This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Comments

How E-Commerce Sites Can Use Social Proof to Increase Conversions

basecamp-social-proof-2 Sep 2, 2015 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1, 2015 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms? Comments

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

twitter-logo Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. Comments

10 Lessons Learned About Social Media From My Parents

real-life-social-media Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.