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Best practices in social marketing, social commerce, and community management.

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Making Marketing Connections Meaningful

Sundeep Kapur  |  Social Integration

Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

Topics in Social:

Lisa Lacy  |  Strategies

Wells Fargo Asks Americans to Share Their Goals

wells-fargo Mar 6, 2013 - The campaign includes a microsite and credit report promo. Comments

Dave Evans  |  Social Media

Get Serious About Return on Investment

roi-target Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or improving margins. Comments

Marko Muellner  |  Social Commerce

Content + Context Are the New Black

content Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

Michael Shashoua  |  Social Media Smarts

Gaming Company Fuels Growth Through Social Media Optimization

rebel-entertainment Mar 4, 2013 - Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization. Comments

Susan Kuchinskas  |  Social Media

Grey Poupon's Spot-On Social Media Strategy

grey-poupon-ad-1 Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments

Michael Della Penna  |  Community Management

Mobile Marketing Madness

mobile-measurement Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

Ekaterina Walter   |  Social Media

Small Businesses Are Benefiting From Google+ Presence

google plus Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

Harry Gold  |  Social Commerce

You Don't Need a Million Fans!

facebook-like Feb 26, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

Melanie White  |  Social Media

Oscars Social Buzz Reaches All Time High

85oscarstatuette Feb 25, 2013 - The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony. Comments

Matt Kapko  |  Strategies

180LA Blows Up Seasons Passed in New Adidas Spot

pr-still-trophy Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is what you do next." Comments

Steve Sherfy  |  Social Media Smarts

Can a Brand Push Traffic Through Pinning?

pinterest-home-page Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

Melanie White  |  Social Media

Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign

ford-fiesta-movement1 Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at Bloomberg’s headquarters in Manhattan was Scott Monty, global head of social media at Ford. Comments

Roger Katz  |  Social Media Smarts

Strategies for Marketing in the Social-Mobile World

facebook-mobile Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Mary Lisbeth D'Amico  |  Social Integration

How the National Wildlife Federation Embraced Social

danielle-brigida-7 Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

Greg Jarboe  |  Social Integration

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

Sundeep Kapur  |  Social Integration

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

Matt Kapko  |  Social Commerce

Twitter Slowly Opens the Gates With Advertising APIs

Twitter logo Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

Lisa Lacy  |  Strategies

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Jasmine Sandler  |  Social Media Smarts

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Robin Neifield  |  Local

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

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