Social

Best practices in social marketing, social commerce, and community management.

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Looking Back on Lessons From China's Singles Day

Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

facebook-f-2013 Dec 15, 2014 - Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Comments

Instagram Overtakes Twitter With 300 Million Users

instagram-icon-large Dec 12, 2014 - The image-sharing platform is also launching verified badges and vowing to kick out spammers. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

3 Reasons Why Employees Want to Tell Your Story

employee-advocacy-megaphone Dec 5, 2014 - Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak up. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

Adblock Plus Now Blocks Facebook Read Receipts

Facebook Likes Vending Machine Dec 3, 2014 - Users can now prevent Facebook from telling senders that they saw their messages. Comments

Facebook Partners With ESET to Fight Malware

security risk management Dec 3, 2014 - Facebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Comments

Twitter Enhances Controls to Lock Out Trolls and Stop Abusive Posts

twitter-logo Dec 3, 2014 - Twitter users have been given quicker and easier options for blocking offensive content on the social network. Comments

Reaching Millennials With Snapchat

snapchat logo Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

6 Brands That Are Killing It on Instagram

instagram-collage Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there. Comments

2015 Trend to Watch — The Social Homecoming of Brands

Social Media Sharing Dec 1, 2014 - As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on their own websites. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Twitter CFO Hints at Acquisition With Accidental Public Tweet

New Twitter logo Nov 26, 2014 - Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Comments

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

Salesforce Bolsters Social Studio for Integration Across Departments

Social Media Sharing Nov 20, 2014 - Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Comments

Twitter Lets Users Search for Every Public Tweet Ever Sent

New Twitter logo Nov 19, 2014 - Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view. Comments

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

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