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Best practices in social marketing, social commerce, and community management.

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The Case for On-Domain Engagement

Dave Evans  |  Social Media

Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Comments

Topics in Social:

Christian Arno  |  Social Media

Advantages of Social Media and Social Media Automation

sprout Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

Melanie White  |  Social Media

Ticketmaster CEO Jumps Ship to Twitter

twitterbird Aug 27, 2013 - Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Comments

Lisa Lacy  |  Social Media

Combos Seeks Epic Ideas For New Seven Layer Dip

combos-lochte Aug 27, 2013 - Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Comments

Lisa Buyer  |  Social Media

Is BuzzFeed's Boom Making Brand Blogs Go Bust?

Boom Aug 27, 2013 - BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Comments

Himanshu Sareen  |  Social Commerce

Social E-Commerce and the Customer Network

ecommerce Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Jessica Lee  |  Social Commerce

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Percent of Storytellers by Industry Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Comments

Jasmine Sandler  |  Social Media

The 5 Ws of Social Media (and the H)

white-rabbit-with-watch Aug 23, 2013 - Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Comments

Brendan Tansey   |  Social Media

Digital Marketing in China: Interesting Times

globalspend Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools. Comments

Jennifer Slegg  |  Social Media

Watch a News Story Evolve With Twitter-Related Headlines

Twitter Related Headlines to Jason Collins Announcement Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Comments

Sundeep Kapur  |  Social Integration

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Adaline Lau  |  Social Media

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Marko Muellner  |  Social Commerce

Changing the Way You Think of Reaching Consumers in Social Streams

facebookmobile Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

Lisa Lacy  |  Strategies

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

screen-shot-2013-08-08-at-4 Aug 19, 2013 - For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Comments

Melanie White  |  Social Commerce

Barclaycard US Asks Fans What They #LiketoLove

barclaycard Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

Jennifer Slegg  |  Mobile

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Ekaterina Walter   |  Social Media Smarts

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

pinterest-metrics-infograph Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images. Comments

Russ Fradin  |  Social Media

Invite Social Media Influencers to Your Brand's Home

hype-people Aug 15, 2013 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

Caitlin Rossman  |  Sports & Entertainment

Social Sharing Helps Boost Box Office Results

movie-theater Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

Jasmine Sandler  |  Social Media

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Matt Kapko  |  Strategies

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

 

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