Social

Best practices in social marketing, social commerce, and community management.

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Viacom and Tumblr Partner to Create Co-Branded Campaigns

Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Twitter Study: Which Tweets Get the Most Engagement?

retweet-percentage-tv Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Comments

H&R Block Celebrates Getting Billions Back With Social Media Record Label

clara-chung Mar 20, 2014 - The YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Comments

Rethink Social Media War Room Strategy

social-media-battle-royal Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

Facebook Officially Launches Its Premium Video Ad Program

facebook-brand Mar 14, 2014 - Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

Scrabble Word Showdown Lets Fans Choose One New Playable Word

scrabble-word-showdown Mar 14, 2014 - Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Comments

SXSW 2014: George Takei’s Take on Social Media and YouTube

george-takei Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take." Comments

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

barack-obama-zach-galifianakis Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Twitter Testing Click-to-Call Ad Feature

shutterstock-94844608 Mar 12, 2014 - The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Comments

Facebook Redesigns Pages, Adds Pages to Watch Feature

facebookvspinterest Mar 12, 2014 - Facebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and compare their performance with their peers. Comments

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

sxsw-l Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an unmistakable element of "self-built" and "individual control" at the root. Comments

Ted Baker Brings the Circus to Town in #ZolTed

ted-baker-zolted Mar 11, 2014 - The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus talent video challenge. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

Is Indonesia Ready for E-Commerce?

ecommerce Mar 10, 2014 - Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

sudafed-replay Mar 10, 2014 - The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experiences they’ve missed out on or suffered through, but experts say the campaign misses some engagement opportunities. Comments

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

belbey Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media and compliance specialist for Actiance Inc., an enterprise social business solution provider for regulated industries. Comments

 

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