Best practices in social marketing, social commerce, and community management.
Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments
Mar 6, 2013 -
The campaign includes a microsite and credit report promo.
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Mar 6, 2013 -
To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or improving margins.
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Mar 5, 2013 -
It's time to dive deep into how digital consumers behave, what they expect, and what engages them.
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Mar 4, 2013 -
Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization.
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Mar 1, 2013 -
After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.
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Feb 28, 2013 -
Three ways to prepare and flourish in a mobile world.
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Feb 27, 2013 -
Three female entrepreneurs share their secrets to business success with Google+.
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Feb 26, 2013 -
Ten social media marketing tactics that don't rely on Facebook fans.
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Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony.
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Feb 25, 2013 -
In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is what you do next."
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Feb 25, 2013 -
Give consumers something they want, something they are looking for, while expecting nothing in return.
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Feb 22, 2013 -
As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at Bloomberg’s headquarters in Manhattan was Scott Monty, global head of social media at Ford.
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Feb 22, 2013 -
Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift.
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Feb 22, 2013 -
"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social.
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Feb 21, 2013 -
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities.
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Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
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Feb 19, 2013 -
Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target.
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Feb 19, 2013 -
Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it?
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Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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