Social

Best practices in social marketing, social commerce, and community management.

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10 Questions to Ask Your Social Media Audience

Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing. Comments

Why You Should Get Involved in Organic Social Media - and How to Do It Right

Social Media Sharing Aug 11, 2014 - Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to develop an organic social media technique in the right way. Comments

Under Armour Uses Star Power to Boost Content Marketing Efforts

video-monetization Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing strategy even if they don’t explicitly promote a product. Comments

Twitter Unveils Objective-Based Ad Campaigns

shutterstock-154181867 Aug 8, 2014 - The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives. Comments

Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?

pinterest-alt Aug 8, 2014 - Now, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s Guided Search and brings more opportunities to online businesses. Comments

Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative

publisher-roadmap Aug 8, 2014 - Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential are unclear. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

How to Become a Top-Performing Content Marketer on LinkedIn

linkedinimage Aug 5, 2014 - LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Comments

LinkedIn Sales Tool Paves Way For Warmer Leads

linkedin22 Aug 5, 2014 - LinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Comments

The Next Revolution in Social Commerce Is Still a Taboo

bag-and-hands Aug 5, 2014 - As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digital and mobile commerce. How should marketers take advantage of this trend? Comments

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

twittermusic Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Pinterest Adds to Its Functionality With Icebergs Acquisition

pinterest-alt Aug 1, 2014 - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features Pinterest has launched lately, will change how content is curated and utilized within the platform, say industry participants. Comments

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Twitter Money Jul 30, 2014 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth. Comments

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them. Comments

Will Facebook Launch Another Snapchat Clone Within Instagram?

instagram-icon-large Jul 28, 2014 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Is Facebook the New King of Traffic?

Facebook thumbs up Jul 25, 2014 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform? Comments

A Very Short Guide to How to Get Your Content Seen on Facebook

facebook-automation Jul 25, 2014 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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