Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Instagram now allows multi-photo posts and extended Carousel Ads
Social

Instagram now allows multi-photo posts and extended Carousel Ads

7y Tereza Litsa

Instagram now allows multi-photo posts and extende...

Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage? Read More...

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Four ways brands can ensure they delight their customers on social media
Community Management

Four ways brands can ensure they delight their customers on social media

7y Andrew Warren-Payne

Four ways brands can ensure they delight their cus...

With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...

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President Trump is a savvy domain name buyer
Content

President Trump is a savvy domain name buyer

7y Al Roberts

President Trump is a savvy domain name buyer

President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even m...

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How brands can use social media analytics in 2017
Analytics

How brands can use social media analytics in 2017

7y Tereza Litsa

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...

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Five ways President Trump takes advantage of social media
Content

Five ways President Trump takes advantage of social media

7y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

7y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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Three ways to nail customer care on social media
Community Management

Three ways to nail customer care on social media

7y Chris Camps

Three ways to nail customer care on social media

When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...

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Hashtags continue to lose in this year's Super Bowl
Acquisition

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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How to take advantage of Facebook's focus on longer videos
Social

How to take advantage of Facebook's focus on longer videos

7y Tereza Litsa

How to take advantage of Facebook's focus on longe...

It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...

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The social media marketing checklist your business needs for 2017
Social

The social media marketing checklist your business needs for 2017

7y Tereza Litsa

The social media marketing checklist your business...

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...

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The ONLY lesson from every social media brand fail example ever
Insights

The ONLY lesson from every social media brand fail example ever

7y Danny Goodwin

The ONLY lesson from every social media brand fail...

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...

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Instagram Stories might be killing Snapchat Stories
Media

Instagram Stories might be killing Snapchat Stories

7y Al Roberts

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

7y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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Using Facebook to achieve reach and engagement for your content campaign
Social

Using Facebook to achieve reach and engagement for your content campaign

7y Tom Smith

Using Facebook to achieve reach and engagement for...

Facebook is a brilliant tool in the content marketer’s arsenal. Read More...

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Instagram is making Stories more appealing for brands
Social

Instagram is making Stories more appealing for brands

7y Tereza Litsa

Instagram is making Stories more appealing for bra...

Instagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient. Read More...

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How emojis affect engagement on Instagram
Social

How emojis affect engagement on Instagram

7y Tereza Litsa

How emojis affect engagement on Instagram

There was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Five great storytellers on social media
Content

Five great storytellers on social media

7y Bob Cargill

Five great storytellers on social media

What would we do without social media? Read More...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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Don’t think twice about doing video on social media
Social

Don’t think twice about doing video on social media

7y Bob Cargill

Don’t think twice about doing video on social medi...

If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...

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How Instagram became a social commerce powerhouse
Social

How Instagram became a social commerce powerhouse

7y Tereza Litsa

How Instagram became a social commerce powerhouse

It has been a very busy year for Instagram. Read More...

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5 Really Good Reasons to Use Twitter Ads
Social

5 Really Good Reasons to Use Twitter Ads

7y Larry Kim

5 Really Good Reasons to Use Twitter Ads

Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...

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Instagram introduces saved posts
Social

Instagram introduces saved posts

7y Tereza Litsa

Instagram introduces saved posts

According to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage eve...

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Workplace by Facebook: a reality check
Social

Workplace by Facebook: a reality check

7y Sarah Perry

Workplace by Facebook: a reality check

There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the ...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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Yik Yak's decline shows why Facebook is capturing social ad dollars
Media

Yik Yak's decline shows why Facebook is capturing social ad dollars

7y Al Roberts

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

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