Social

Best practices in social marketing, social commerce, and community management.

social-marketing

Build Your Business by Aligning Policy With the Social Web

May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

Snapchat Looks to Reinvigorate Discover With New Feature

snapchatdiscoverplatform May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

The 'Fight of the Century' and Social Media in the Philippines

boxing-gloves-green-red-yellow May 4, 2015 - Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social media. Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

7 Things We Learned From Twitter's Q1 Earnings Report

twitter-mobile-2015 Apr 29, 2015 - Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base has grown, and Periscope has hit 1 million users. Comments

7 Ways to Increase Engagement With Facebook Image Posts

7-ways-to-increase-facebook-image-engagement Apr 29, 2015 - It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers even more. Comments

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28, 2015 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices. Comments

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

facebook-desktop-games Apr 28, 2015 - The social network introduced a new ad offering today to help better monetize desktop games. Comments

The Brand Value of Running

running Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

How to Simultaneously Build and Protect Your Social Brand

social-sharing Apr 27, 2015 - These three tips can help you build, while at the same time protect, your personal or corporate social brand. Comments

Facebook 'Hello' Brings Local Search to Calls

facebook-f-2013 Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22, 2015 - Traffic referrals could decrease as the platform plans more News Feed changes. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

Twitter Now Offers Ability to Send Direct Messages to Anyone

Twitter Apr 21, 2015 - The move could benefit brands and businesses by improving interaction with customers on the platform. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

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