Marketing News & Expert Advice

Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

QVC Launches Social Shopping Site ToGather

Mary Lisbeth D'Amico | Social Commerce

Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Topics in Social:

Marko Muellner | Social Commerce

Why is Digital Marketing Success So Elusive?

Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Harry Gold | Social Commerce

Creating a Brand Drumbeat in Social Media

Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments

Himanshu Sareen | Social Commerce

Social E-Commerce and the Customer Network

Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Jessica Lee | Social Commerce

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Comments

Marko Muellner | Social Commerce

Changing the Way You Think of Reaching Consumers in Social Streams

Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

Melanie White | Social Commerce

Barclaycard US Asks Fans What They #LiketoLove

Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

Jennifer Slegg | Mobile

Yelp Adds Mobile Reviews

Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Matt Kapko | Strategies

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Melanie White | Social Commerce

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

Mary Lisbeth D'Amico | Social Commerce

Groupon Opens Premium Channel to Mobile

Jul 31, 2013 - Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Comments

Himanshu Sareen | Social Commerce

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer. Comments

Marko Muellner | Social Commerce

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

Jul 23, 2013 - Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise and tools around us. Comments

Jennifer Slegg | Social Commerce

Foursquare Post Check-in Ads Launch With Captain Morgan

Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Comments