Marketing News & Expert Advice
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Social Commerce
Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
E-commerce May Not Come Soon to Pinterest
A Japanese e-commerce giant led $100M VC investment.
Facebook and Amex Tread on Groupon's Turf
Deals space still looks up for grabs.
Mother's Day Facebook Ads Star Justin Bieber & More
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.
The Inconvenient Mention in Social Media
Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it.
Nutella Says Facebook Ads Outperformed TV
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
Hong Kong Horse Racing Club Embraces ‘Social’ Business
Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts.
Facebook 'Offers' Goes National
Digital giant says all businesses in the United States can now test its free deals platform.
Foursquare Offers Instant Verification For $10
Merchants no longer have to wait weeks to get started running specials on the geo-social platform.
John Deere's Facebook Turf Reaps More 'Actions'
Brand supports new "want" and "own" Facebook buttons with ads.
Social Isn't Just About Throwing a Party 24/7
A three-step recipe for a successful social media campaign across customers and segments.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Pinterest Affiliate Service Attracts Thousands
Products from H&M and UGG - along with porn sites - get link love through people pinning products.
27 LinkedIn Social Media Marketing Tactics
A list of free and paid marketing and media opportunities on LinkedIn.
Facebook App 'Recycles' Consumer Posts
Honest Tea hopes to capitalize on conservation awareness following Earth Day.
What Facebook's New Ad Analytics Mean to Retailers
Non-retail brands should also be pleased with the upgrades.
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