Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.


Facebook Lead Ads opens up to all advertisers

Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

Where does social media fit in the holiday shopping season?

shutterstock-160880582 Oct 21, 2015 - Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season. Comments

China’s E-Tail Revolution: Transform or Fail

china-mobile-commerce Sep 15, 2015 - As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey. Comments

How E-Commerce Sites Can Use Social Proof to Increase Conversions

basecamp-social-proof-2 Sep 2, 2015 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Comments

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1, 2015 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms? Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

The Social Commerce Fantasy

social-commerce-image Jul 30, 2015 - Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself. Comments

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

shopping-images Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? Comments

Pinterest Rolls Out Buyable Pins for iPhone and iPad

pinterest-alt Jun 30, 2015 - Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Comments

Are You a Fireworks or Bonfire Marketer?

businessman-with-business Jun 26, 2015 - Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture longer form attention as well. Comments

UK Company Introduces Emojis for Password Protection Sites

Pile of poo emoji Jun 15, 2015 - UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Comments

Apple Pay Coming to UK Retail Stores from July

applepay Jun 9, 2015 - Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Comments

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

unicef-wechat-qrcode Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

instagram-icon-large Apr 5, 2015 - Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and brands in Indonesia are using Instagram as a central part of the e-commerce journey. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.