Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
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Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.
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Mar 5, 2013 -
It's time to dive deep into how digital consumers behave, what they expect, and what engages them.
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Feb 26, 2013 -
Ten social media marketing tactics that don't rely on Facebook fans.
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Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
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Feb 13, 2013 -
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences."
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Feb 13, 2013 -
Twitter and American Express expand their partnership with new pay-by-tweet functionality.
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Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013.
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Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments
Feb 5, 2013 -
Great content in the right context should be the foundation of our content marketing strategies.
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Feb 4, 2013 -
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
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Feb 4, 2013 -
The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers.
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Jan 15, 2013 -
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Jan 14, 2013 -
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.
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Jan 10, 2013 -
Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.
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Jan 8, 2013 -
It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.
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Jan 4, 2013 -
Select a few key areas to either do better in or to start to be active in for your social media marketing program this year.
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Dec 30, 2012 -
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT