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Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Social Success via Search

Harry Gold  |  Social Commerce

May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments

Topics in Social:

Susan Kuchinskas  |  Social Commerce

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Marko Muellner  |  Social Commerce

Is Facebook the World's Best Loyalist Marketing Platform Ever?

facebook-homepage Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value. Comments

Harry Gold  |  Social Commerce

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Susan Kuchinskas  |  Social Commerce

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online community replete with social-media type tools. Comments

James Dohnert  |  Ad Spend

U.S. Social Ad Revenue to Hit $11 Billion by 2017

bia-kelsey-social-spend Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

Marko Muellner  |  Social Commerce

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Harry Gold  |  Social Commerce

Viral Spikes: The Power of the Share

spikes Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

Matt Kapko  |  Social Commerce

Twitter Serves Up New Targeting Options for Small Brands

Twitter logo Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform. Comments

Matt Kapko  |  Social Commerce

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

facebookvspinterest Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger. Comments

Marko Muellner  |  Social Commerce

Content + Context Are the New Black

content Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

Harry Gold  |  Social Commerce

You Don't Need a Million Fans!

facebook-like Feb 26, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

Matt Kapko  |  Social Commerce

Twitter Slowly Opens the Gates With Advertising APIs

Twitter logo Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

Matt Kapko  |  Social Commerce

Facebook Casts a Wider Targeting Net With Lookalike Audiences

facebookvspinterest Feb 13, 2013 - Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Comments

Matt Kapko  |  Social Commerce

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Susan Kuchinskas  |  Social Commerce

Web-fomercials Move Product for Ball Home Canning

foodsaver Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013. Comments

Lisa Lacy  |  Social Commerce

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments

Marko Muellner  |  Social Commerce

Content or Context - Which Is King?

crownimage Feb 5, 2013 - Great content in the right context should be the foundation of our content marketing strategies. Comments

Andrew Davis   |  Social Commerce

Google Shopping for Suppliers Launches for B2B Products

google-shopping-suppliers-electrical Feb 4, 2013 - A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases." Comments

Susan Kuchinskas  |  Strategies

Expedia App Imbues Travel Pix with Emotion

expedia-findyourstory-app-011 Feb 4, 2013 - The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers. Comments

Susan Kuchinskas  |  Social Commerce

Groupon Extends Payments Service as Rivalry Grows

android-phone-with-swiper Jan 15, 2013 - Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Comments

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