Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Twitter Launches Self-Serve Ads for Indonesian SMBs

Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

instagram-icon-large Apr 5, 2015 - Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and brands in Indonesia are using Instagram as a central part of the e-commerce journey. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

Amazon Opens Tmall Store to Boost China Sales

amazon-china-logo Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

Alibaba Pushes Into Indonesian E-Commerce Market

shutterstock-163502138-online-payment Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

WeChat a Must for Western Brands in China

china-mobile-commerce Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

Alibaba Proves Itself on Singles Day, Again

20nov14-singles-day-andyradovic-alibaba-pic Nov 17, 2014 - Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Comments

Indonesia and Instagram: Ready For E-Commerce Takeoff

instagram-collage Nov 6, 2014 - Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares. Comments

Hai Tao: Chinese Shopping Goes Global

e-commerce-china-shutterstock-183290903 Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

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