Home › Social › Social Commerce

Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

social-branding

Consumers Prefer to Do Business With Social Brands

James Dohnert  |  Audience/Traffic

Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

Topics in Social:

Susan Kuchinskas  |  Social Commerce

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On the other hand, any lil ol' blogger can sign up for a Pinterest business account.Will social commerce take off this holiday season? And what site will deliver? Comments

Harry Gold  |  Social Commerce

14 Social Media ROI Metrics You Can Use Right Now!

shutterstock-75838231 Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

Kevin Tate  |  Social Commerce

6 Tips for Effective Social Merchandising

shutterstock-114861769 Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

Susan Kuchinskas  |  Social Commerce

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Harry Gold  |  Social Commerce

14 Ways to Link Social and SEO

link Dec 4, 2012 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Lisa Lacy  |  Social Commerce

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them. Comments

Janice Diner  |  Social Commerce

'Tis the Season to Be Shopping

networkshopping Nov 27, 2012 - And the social networks are clearly in the game. Comments

Miranda Miller  |  Social Commerce

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Krista Neher  |  Social Commerce

The Real Value of Facebook Isn't Your Likes or Fans

facebook-like Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments

Mary Lisbeth D'Amico  |  Social Commerce

F-Commerce Retailers Seek New Customers With Black Friday Deals

deals-tab Nov 19, 2012 - While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Comments

Mary Lisbeth D'Amico  |  Social Commerce

Facebook Gifts Unveils New Retail Partners

facebook-gifts-event Nov 16, 2012 - At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada. Comments

Kevin Tate  |  Social Commerce

2013: The Year of Social Merchandising

social-branding Nov 13, 2012 - How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Comments

Harry Gold  |  Social Commerce

Questions to Ask Your Clients

questionsclients Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

Lisa Lacy  |  Social Commerce

Social Start-Up Chirpify Expands Into Instagram

sale Oct 30, 2012 - Six-month-old start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram. Comments

Susan Kuchinskas  |  Ad Industry Metrics

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Janice Diner  |  Social Commerce

Being Agile Is the New Paradigm for Marketing

chalkboard Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments

Susan Kuchinskas  |  Social Commerce

Bazaarvoice: Twitter Moves Stocks, Answers Move Merch

bazaarvoice-home-depot Oct 19, 2012 - Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior. Comments

Kevin Tate  |  Social Commerce

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Shaun Nichols  |  Social Commerce

Facebook Tests Collections Feature for Retailers

facebook-want-pottery-barn Oct 9, 2012 - A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Comments

Mary Lisbeth D'Amico  |  Social Integration

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. 5 Mistakes Killing Your Marketing
  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy