Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.


Alibaba Pushes Into Indonesian E-Commerce Market

Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

WeChat a Must for Western Brands in China

china-mobile-commerce Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

Alibaba Proves Itself on Singles Day, Again

20nov14-singles-day-andyradovic-alibaba-pic Nov 17, 2014 - Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Comments

Indonesia and Instagram: Ready For E-Commerce Takeoff

instagram-collage Nov 6, 2014 - Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares. Comments

Hai Tao: Chinese Shopping Goes Global

e-commerce-china-shutterstock-183290903 Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Thailand's Digital Landscape

thailand-digital-shutterstock-199213379 Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

BlackBerry Expands Mobile Money Functionalities in Indonesia

blackberry-indonesia-shutterstock-145212790 Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

Facebook to Give PayPal and Venmo a Run for Their Money

facebook-mobile-blue Oct 8, 2014 - Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Comments

E-Commerce in China: Alibaba Is Just the Beginning

03oct14-andy-radovic-shutterstock-149807798 Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming out of China. Comments

The WeChat Revolution

stephen-hay-wechat-revolution-jpeg Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...