Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
Jun 4, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments
May 31, 2013 -
Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon.
Comments
May 28, 2013 -
There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing.
Comments
May 21, 2013 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
Comments
Apr 30, 2013 -
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
Comments
Apr 30, 2013 -
We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value.
Comments
Apr 23, 2013 -
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
Comments
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online community replete with social-media type tools.
Comments
Apr 11, 2013 -
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Comments
Apr 2, 2013 -
With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real.
Comments
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
Comments
Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
Comments
Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.
Comments
Mar 5, 2013 -
It's time to dive deep into how digital consumers behave, what they expect, and what engages them.
Comments
Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
Comments
Feb 13, 2013 -
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences."
Comments
Feb 13, 2013 -
Twitter and American Express expand their partnership with new pay-by-tweet functionality.
Comments
Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013.
Comments
Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments
Feb 5, 2013 -
Great content in the right context should be the foundation of our content marketing strategies.
Comments
Feb 4, 2013 -
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
Comments
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT