Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it. Comments
Oct 2, 2012 -
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
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Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Sep 25, 2012 -
Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking.
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Sep 18, 2012 - With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Comments
Aug 28, 2012 - If a consumer "likes" something does that mean she will buy it? Comments
Aug 26, 2012 - A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Comments
Aug 21, 2012 - The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Comments
Aug 20, 2012 -
Ten finalists remain in an Amex Open sponsored contest for small businesses.
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Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments
Jul 31, 2012 -
The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying.
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Jul 30, 2012 -
MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program.
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Jul 24, 2012 - The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Comments
Jul 17, 2012 - Making your thought leadership materials go viral. Comments
Jul 2, 2012 -
IBM Research has a prototype of a data-driven personal shopping assistant mobile app.
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Jun 26, 2012 - How brands can improve the effectiveness of their social product promotion efforts. Comments
Jun 19, 2012 - Firm sifts through Facebook data to connect audiences with products. Comments
Jun 19, 2012 - A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Comments
Jun 5, 2012 -
Partnership appears to have lasted less than 10 months.
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Jun 5, 2012 - How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Comments
May 29, 2012 - We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT