Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

foursquare-post-check-in-ad-captain-morgan

Foursquare Post Check-in Ads Launch With Captain Morgan

Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Comments

7 Tactics for Social Lead Generation

social-media-passion-asia Jul 16, 2013 - A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Comments

Lead With Purpose, Not With a Pitch

customers Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments

Making WeChat Work for Brands

starbroadcastingwechat Jul 3, 2013 - It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Comments

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

amazon Jul 2, 2013 - Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet. Comments

Islands in the Stream, That Is What We Are

rogers-and-parton Jun 25, 2013 - Strategic digital marketing advice from Dolly Parton and Kenny Rogers. Comments

Tweets Worth $20.37 on Average

sumall-1 Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments

Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

barclaysbespoke Jun 12, 2013 - New personalised shopping service from Barclaycard could save Britons up to £2,100 per household Comments

Developers Gain Access to Amazon for Social Logins

amazon logo May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments

Digital Video Is New Again…What?

mobile-video May 28, 2013 - There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing. Comments

Social Success via Search

social-media-tools-map May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Is Facebook the World's Best Loyalist Marketing Platform Ever?

facebook-homepage Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value. Comments

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online community replete with social-media type tools. Comments

U.S. Social Ad Revenue to Hit $11 Billion by 2017

bia-kelsey-social-spend Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Viral Spikes: The Power of the Share

spikes Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

Twitter Serves Up New Targeting Options for Small Brands

Twitter logo Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform. Comments

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

facebookvspinterest Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger. Comments

Content + Context Are the New Black

content Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

 

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