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Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Bazaarvoice: Twitter Moves Stocks, Answers Move Merch

Susan Kuchinskas  |  Social Commerce

Oct 19, 2012 - Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior. Comments

Topics in Social:

Kevin Tate  |  Social Commerce

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Shaun Nichols  |  Social Commerce

Facebook Tests Collections Feature for Retailers

facebook-want-pottery-barn Oct 9, 2012 - A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Comments

Mary Lisbeth D'Amico  |  Social Integration

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

Harry Gold  |  Social Commerce

Facebook: What Are You Waiting for?

facebook-homepage Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it. Comments

Matt Kapko  |  Social Commerce

Mindshare Proposes Interest Graph in Vision for Social Commerce

facebook-homepage Oct 2, 2012 - The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare. Comments

Kate Kaye  |  Social Media

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Janice Diner  |  Social Commerce

Social Business ROI - the Emerging Opportunity for the CMO

facebook-brand Sep 25, 2012 - Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Comments

Kevin Tate  |  Social Commerce

The 5 Most Important Elements of a Holiday Social Media Strategy

Sep 18, 2012 - With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Comments

Janice Diner  |  Social Commerce

Liking, Wanting, and Buying on Facebook

Aug 28, 2012 - If a consumer "likes" something does that mean she will buy it? Comments

Matt Kapko  |  Social Commerce

Groupon's National Sales Chief Leaves Company

Aug 26, 2012 - A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Comments

Kevin Tate  |  Social Commerce

What's Next in Social Marketing? (Spoiler Alert: Real ROI)

Aug 21, 2012 - The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Comments

Mary Lisbeth D'Amico  |  Social Media

Cooking School and Popsicle Maker Compete in Facebook Marketing Contest

nola-school-cooking Aug 20, 2012 - Ten finalists remain in an Amex Open sponsored contest for small businesses. Comments

Harry Gold  |  Social Commerce

What a Facebook Ad Network Might Look Like

Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments

Janice Diner  |  Social Commerce

Shopping Is Inherently Social!

tripadvisor-travel-map Jul 31, 2012 - The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Comments

Matt Kapko  |  Social Commerce

MasterCard Goes Local With Gilt City Deals Partnership

mastercard-chicago Jul 30, 2012 - MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Comments

Kevin Tate  |  Social Commerce

Engaging Social Customers in a Post-Tab World

Jul 24, 2012 - The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Comments

Harry Gold  |  Social Commerce

Socializing Thought Leadership

Jul 17, 2012 - Making your thought leadership materials go viral. Comments

Susan Kuchinskas  |  Social Commerce

Augmented Reality Shopping Coming Soon

ibm-augmentedshopping Jul 2, 2012 - IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Comments

Kevin Tate  |  Social Commerce

From Mindshare to Marketshare: Closing the Purchase Gap in Social

Jun 26, 2012 - How brands can improve the effectiveness of their social product promotion efforts. Comments

Matt Kapko  |  Social Commerce

Payvment Offers Facebook Ads for Social Commerce

Jun 19, 2012 - Firm sifts through Facebook data to connect audiences with products. Comments

ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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