Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Why a CMS is Crucial for a Social Business

Oct 30, 2013 - With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

Social Shopping – A Big Deal for E-Commerce in China?

mogujie Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

5 Marketing Rules for Better Social Branding

harry-gold-pic-1 Oct 10, 2013 - These constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Comments

Post-IPO Twitter Positioned for eCommerce Dominance

buy-twitter Oct 7, 2013 - While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Why is Digital Marketing Success So Elusive?

digital-age Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Creating a Brand Drumbeat in Social Media

drumbeat Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments

Social E-Commerce and the Customer Network

ecommerce Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Percent of Storytellers by Industry Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Comments

Changing the Way You Think of Reaching Consumers in Social Streams

facebookmobile Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

Barclaycard US Asks Fans What They #LiketoLove

barclaycard Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

pinterest-pricealerts Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

Groupon Opens Premium Channel to Mobile

groupon-reserve Jul 31, 2013 - Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Comments

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

hotels Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer. Comments

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

digital-advertising Jul 23, 2013 - Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise and tools around us. Comments

Foursquare Post Check-in Ads Launch With Captain Morgan

foursquare-post-check-in-ad-captain-morgan Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Comments

7 Tactics for Social Lead Generation

social-media-passion-asia Jul 16, 2013 - A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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