Marketing News & Expert Advice
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Social Commerce
Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
Facebook: What Are You Waiting for?
Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it. Comments
Topics in Social:
Mindshare Proposes Interest Graph in Vision for Social Commerce
Oct 2, 2012 -
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
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Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Social Business ROI - the Emerging Opportunity for the CMO
Sep 25, 2012 -
Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking.
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The 5 Most Important Elements of a Holiday Social Media Strategy
Sep 18, 2012 - With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Comments
Liking, Wanting, and Buying on Facebook
Aug 28, 2012 - If a consumer "likes" something does that mean she will buy it? Comments
Groupon's National Sales Chief Leaves Company
Aug 26, 2012 - A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Comments
What's Next in Social Marketing? (Spoiler Alert: Real ROI)
Aug 21, 2012 - The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Comments
Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Aug 20, 2012 -
Ten finalists remain in an Amex Open sponsored contest for small businesses.
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What a Facebook Ad Network Might Look Like
Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments
Shopping Is Inherently Social!
Jul 31, 2012 -
The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying.
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MasterCard Goes Local With Gilt City Deals Partnership
Jul 30, 2012 -
MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program.
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Engaging Social Customers in a Post-Tab World
Jul 24, 2012 - The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Comments
Socializing Thought Leadership
Jul 17, 2012 - Making your thought leadership materials go viral. Comments
Augmented Reality Shopping Coming Soon
Jul 2, 2012 -
IBM Research has a prototype of a data-driven personal shopping assistant mobile app.
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From Mindshare to Marketshare: Closing the Purchase Gap in Social
Jun 26, 2012 - How brands can improve the effectiveness of their social product promotion efforts. Comments
Payvment Offers Facebook Ads for Social Commerce
Jun 19, 2012 - Firm sifts through Facebook data to connect audiences with products. Comments
Social Media Marketing and the Brand Embrace
Jun 19, 2012 - A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Comments
Groupon and Foursquare End Distribution Deal
Jun 5, 2012 -
Partnership appears to have lasted less than 10 months.
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Driving Social Commerce With Facebook Login
Jun 5, 2012 - How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Comments
The Facebook Marketer's Moment of Truth
May 29, 2012 - We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
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Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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