Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.


Smile, You’re on Social Media

Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

chirpify-tv-2 Mar 6, 2014 - Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue, and online. Comments

We’re All Mobile Marketers Now

mobileads Mar 4, 2014 - Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or posting to Facebook, you're a mobile marketer now. Comments

10 Ways Your Brand Can Stand Out on Twitter

twitter-bird-blue-on-white Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. Comments

How Brands Harness Instagram for Picture Power

instagram-logo Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments

Enterprise Social Networks May One Day Replace Email

social-network-shutterstock-152259065 Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

The End of Microsites

mobilemarketing Feb 4, 2014 - Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at every level -- from reaching and engaging to converting all the way to retaining. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

facebook-like Dec 28, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

Apple's Software & Services Set to Improve with Topsy Acquisition

Apple holding page before live streaming event Dec 17, 2013 - Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple to continue its reputation of remaining ahead of the market curve. Comments

The Evolving Role of Social Media in Healthcare

shutterstock-141856039 Dec 6, 2013 - Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Patients who have transparent access to information on providers could benefit from better health outcomes. Comments

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

martha-stewart-pinterest Nov 21, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Comments

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

zappos-pinterest-page Nov 15, 2013 - Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature. Comments

2014: The Year of Social Performance Marketing

shutterstock-160417190 Nov 12, 2013 - With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why. Comments

Encouraging 7 Core Social Media Marketing Behaviors

social-media-marketing Nov 8, 2013 - How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Comments

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