10 Ways to Build a Social Media Audience
Social

10 Ways to Build a Social Media Audience

10y Bob Cargill

10 Ways to Build a Social Media Audience

These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...

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Do-It-Yourself Promoted Pins Premiere on Pinterest
Social

Do-It-Yourself Promoted Pins Premiere on Pinterest

10y Jessica Lee

Do-It-Yourself Promoted Pins Premiere on Pinterest

Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...

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Organic Reach Is Temporary: 4 Big Insights Shaping 2014
Social

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

10y Marko Muellner

Organic Reach Is Temporary: 4 Big Insights Shaping...

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...

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Lithium Reveals Roadmap for Klout Integration
Social

Lithium Reveals Roadmap for Klout Integration

10y Susan Kuchinskas

Lithium Reveals Roadmap for Klout Integration

The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...

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How Brands Tweeted About the 2014 Boston Marathon
Social

How Brands Tweeted About the 2014 Boston Marathon

10y Bob Cargill

How Brands Tweeted About the 2014 Boston Marathon

The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...

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When Social Strategies Can Optimize Business Processes
Social

When Social Strategies Can Optimize Business Processes

10y Himanshu Sareen

When Social Strategies Can Optimize Business Proce...

Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...

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Amazon Teams Up With Twitter for #AmazonCart
Social

Amazon Teams Up With Twitter for #AmazonCart

10y Lisa Lacy

Amazon Teams Up With Twitter for #AmazonCart

Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...

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Social Is the Next Great Direct Response Channel
Social

Social Is the Next Great Direct Response Channel

10y Marko Muellner

Social Is the Next Great Direct Response Channel

Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...

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10 Types of Visuals to Boost Your Social Media Engagement
Social

10 Types of Visuals to Boost Your Social Media Engagement

10y Bob Cargill

10 Types of Visuals to Boost Your Social Media Eng...

Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...

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Groupon Adds In-Store Coupons to Its Freebie Offers
Social

Groupon Adds In-Store Coupons to Its Freebie Offers

10y Lisa Lacy

Groupon Adds In-Store Coupons to Its Freebie Offer...

Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...

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Give Me Mobile-First or Give Me Death
Social

Give Me Mobile-First or Give Me Death

10y Marko Muellner

Give Me Mobile-First or Give Me Death

Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...

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Smile, You’re on Social Media
Social

Smile, You’re on Social Media

10y Bob Cargill

Smile, You’re on Social Media

Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...

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Quick Guide to Retargeting on Facebook Website Custom Audiences
Asia

Quick Guide to Retargeting on Facebook Website Custom Audiences

10y Jermyn Toh

Quick Guide to Retargeting on Facebook Website Cus...

An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Read More...

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Pinterest Highlights Products for Sale in Gifts Feed
Social

Pinterest Highlights Products for Sale in Gifts Feed

10y Lisa Lacy

Pinterest Highlights Products for Sale in Gifts Fe...

The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...

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Why Second-Screen Media Experiences Need to Be Social
Social

Why Second-Screen Media Experiences Need to Be Social

10y Himanshu Sareen

Why Second-Screen Media Experiences Need to Be Soc...

The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...

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E-Commerce Meets Hashtags With Chirpify’s #Actiontags
Social

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

10y Lisa Lacy

E-Commerce Meets Hashtags With Chirpify’s #Actiont...

Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue...

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We’re All Mobile Marketers Now
Social

We’re All Mobile Marketers Now

10y Marko Muellner

We’re All Mobile Marketers Now

Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...

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10 Ways Your Brand Can Stand Out on Twitter
Social

10 Ways Your Brand Can Stand Out on Twitter

10y Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...

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How Brands Harness Instagram for Picture Power
Social

How Brands Harness Instagram for Picture Power

10y Susan Kuchinskas

How Brands Harness Instagram for Picture Power

A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...

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Enterprise Social Networks May One Day Replace Email
Social

Enterprise Social Networks May One Day Replace Email

10y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

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Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment
Social

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million I...

10y Liva Judic

Foursquare Scores Microsoft Double Whammy: Licensi...

Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...

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The End of Microsites
Social

The End of Microsites

10y Marko Muellner

The End of Microsites

Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...

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VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why
Asia

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

10y Adaline Lau

VIDEO: China Ahead of Game in Social Commerce - Ra...

Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...

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How Social Media is Shaping the Evolution of E-Commerce Web Design
Social

How Social Media is Shaping the Evolution of E-Commerce Web Design

10y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

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Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy
Social

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

10y Liva Judic

Groupon Pursues Growth Into Flash Fashion With $43...

Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Read More...

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No. 7 Most Read Article of 2013: You Don't Need a Million Fans!
Social

No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

10y Harry Gold

No. 7 Most Read Article of 2013: You Don't Need a ...

Ten social media marketing tactics that don't rely on Facebook fans. Read More...

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Apple's Software & Services Set to Improve with Topsy Acquisition
Social

Apple's Software & Services Set to Improve with Topsy Acquisition

10y Himanshu Sareen

Apple's Software & Services Set to Improve with To...

Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...

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