Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Twitter Slowly Opens the Gates With Advertising APIs

Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

Facebook Casts a Wider Targeting Net With Lookalike Audiences

facebookvspinterest Feb 13, 2013 - Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Comments

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Web-fomercials Move Product for Ball Home Canning

foodsaver Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013. Comments

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments

Content or Context - Which Is King?

crownimage Feb 5, 2013 - Great content in the right context should be the foundation of our content marketing strategies. Comments

Google Shopping for Suppliers Launches for B2B Products

google-shopping-suppliers-electrical Feb 4, 2013 - A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases." Comments

Expedia App Imbues Travel Pix with Emotion

expedia-findyourstory-app-011 Feb 4, 2013 - The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers. Comments

Groupon Extends Payments Service as Rivalry Grows

android-phone-with-swiper Jan 15, 2013 - Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Google Launches Zavers Digital Coupon Service

Google Zavers Jan 14, 2013 - Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates. Comments

LivingSocial Appoints Barry Judge as CMO

barryjudge Jan 10, 2013 - Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

10 Social Media Marketing New Year's Resolutions

2013-goals Jan 4, 2013 - Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Comments

Nutella Says Facebook Ads Outperformed TV

nutella-2 Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On the other hand, any lil ol' blogger can sign up for a Pinterest business account.Will social commerce take off this holiday season? And what site will deliver? Comments

14 Social Media ROI Metrics You Can Use Right Now!

shutterstock-75838231 Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

6 Tips for Effective Social Merchandising

shutterstock-114861769 Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them. Comments

 

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