Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Tips on Getting Into the Gmail Primary Inbox
Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments
Topics in Social:
Leveraging Facebook for Performance - Time to Catch Up
Aug 12, 2013 -
Three approaches to get more out of Facebook. Part one in a two-part series.
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Insider Tips for the Perfect Headline: Email, Mobile, or Social
Aug 8, 2013 -
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
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Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Jul 30, 2013 -
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
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Use Real-Time Digital Receipts to Drive Effective Social Media Connections
Jul 11, 2013 -
So much money is being spent on building up social media sites, why not consider using a slightly different approach?
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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Jun 27, 2013 -
Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans.
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Social Success: Content, Brand Ambassadors, and Timing
Jun 27, 2013 -
Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions.
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Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia
Jun 20, 2013 -
The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0.
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Google Pushes Social Wildfire Into DoubleClick
Jun 6, 2013 -
Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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Live From the Global Purpose Summit
May 2, 2013 -
A few tips from top brands on purposeful communications.
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Drawing Consumers in With Intrigue
Apr 18, 2013 -
Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers.
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Postal Fail and the Value of Email Messaging
Apr 4, 2013 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel.
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The No. 1 Way to Get More Fans/Follows/Likes
Mar 21, 2013 -
The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you.
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Netflix Gets Social With U.S. Facebook Integration
Mar 14, 2013 -
This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly.
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Making Marketing Connections Meaningful
Mar 7, 2013 -
Five things to make your connections meaningful and avoid losing the opportunity to connect digitally.
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How the National Wildlife Federation Embraced Social
Feb 22, 2013 -
"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social.
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SES London: Twitter: The Shortest Distance Between You & What Interests You Most
Feb 21, 2013 -
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities.
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Leverage These 10 Trends Into Your 2013 Initiatives
Jan 24, 2013 -
This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community.
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MOST READ
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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