Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

employee-asset

Your Employees: The Most Undervalued Asset in Your Company

Sep 12, 2014 - In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential in order to deliver the best marketing results? Comments

The Biggest Challenges Within Employee Advocacy

employee-challenges Aug 15, 2014 - An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of setting up a successful employee advocacy program for your own company. Comments

Employee Advocacy Drives Real Results in B2B Tech Sector

employee-advocacy-1 Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares. Comments

How Employee Advocacy Builds Personal Brands

employee-advocacy Jun 20, 2014 - By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. Comments

Employees: The Key to Improving Brand Perception

hiring-talented-employees May 23, 2014 - In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

The Link Between Employee Engagement and Employee Advocacy

employee-advocacy Apr 25, 2014 - Engaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Comments

3 Reasons to Start an Employee Advocacy Program

employee-advocacy Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Facebook Officially Launches Its Premium Video Ad Program

facebook-brand Mar 14, 2014 - Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook. Comments

Employee Advocacy Doubles Effectiveness of Marketing

hiring-talented-employees Feb 28, 2014 - Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program. Here's how to set up an employee advocacy program. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

gastronomic-travel Dec 2, 2013 - Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Comments

You Need “Beliebers” for Your Brand

beliebers Nov 8, 2013 - Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Comments

Killer Terms for Subject Lines & Calls to Action

shutterstock-157507103 Nov 1, 2013 - Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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