Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments
May 2, 2013 - A few tips from top brands on purposeful communications. Comments
Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments
Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments
Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments
Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments
Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments
Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments
Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments
Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments
Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments
Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments
Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments
Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments
Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments
Nov 16, 2012 - Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earned and paid media strategies. Comments
Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments
Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments
Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
June 5, 2013
1:00pm ET / 10:00am PT