Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

employee-advocacy

3 Reasons to Start an Employee Advocacy Program

Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Facebook Officially Launches Its Premium Video Ad Program

facebook-brand Mar 14, 2014 - Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook. Comments

Employee Advocacy Doubles Effectiveness of Marketing

hiring-talented-employees Feb 28, 2014 - Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program. Here's how to set up an employee advocacy program. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

gastronomic-travel Dec 2, 2013 - Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Comments

You Need “Beliebers” for Your Brand

beliebers Nov 8, 2013 - Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Comments

Killer Terms for Subject Lines & Calls to Action

shutterstock-157507103 Nov 1, 2013 - Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

headlinesnew Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

internet-television Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

leverage-social-networking Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Social Success: Content, Brand Ambassadors, and Timing

content Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.” Comments

 

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