Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Focus: 5 Resolutions for Digital Marketers
Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments
Topics in Social:
10 Things That Can Destroy an Email Marketing Program
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
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How Sophisticated Are Your Digital Campaigns?
Dec 13, 2012 -
Five simple measures of success for calculating the ROI on your digital campaign.
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Holiday Wish List: What Digital Marketers Want
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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Compass Labs Launches CLIQ Social Intelligence
Nov 16, 2012 -
Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earned and paid media strategies.
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5 Things We Can Learn From This Year's Political Campaign
Nov 1, 2012 -
How the 2012 multi-channel presidential campaigns can teach us as marketers.
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Advanced Digital Marketing: Do This, Not That!
Oct 18, 2012 -
Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further.
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LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Oct 9, 2012 -
SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements.
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7 Ideas to Improve Your Cause Marketing
Oct 4, 2012 -
How to make sure your cause marketing is having an impact.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Facebook Takes Another Step to Compete in Search
Sep 25, 2012 -
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
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Conduct an Ethnography if You Want to Know Your Consumers
Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments
Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 -
As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
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VW of America Highlights Owner Stories on Facebook
Sep 17, 2012 -
Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook.
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BuzzFeed Acquires Facebook Ad Targeting with Kingfish
Sep 14, 2012 -
New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors.
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How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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9 Trends Defining Consumer Engagement
Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments
What to Do With Fakebook?
Aug 23, 2012 -
How to keep things real on your brand's Facebook page.
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The Importance of Being Earnest
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Upping Your Social Media Following via Email
Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments
Provide Personalized Service to Create Effective Engagement
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
MOST READ
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- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
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Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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