Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
7 Ideas to Improve Your Cause Marketing
Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments
Topics in Social:
Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Facebook Takes Another Step to Compete in Search
Sep 25, 2012 -
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
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Conduct an Ethnography if You Want to Know Your Consumers
Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments
Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 -
As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
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VW of America Highlights Owner Stories on Facebook
Sep 17, 2012 -
Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook.
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BuzzFeed Acquires Facebook Ad Targeting with Kingfish
Sep 14, 2012 -
New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors.
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How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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9 Trends Defining Consumer Engagement
Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments
What to Do With Fakebook?
Aug 23, 2012 -
How to keep things real on your brand's Facebook page.
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The Importance of Being Earnest
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Upping Your Social Media Following via Email
Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments
Provide Personalized Service to Create Effective Engagement
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
Site Helps Teens Share Crushes on Favorite Books
Jun 27, 2012 -
HarperCollins launched social hub for young adult fiction readers.
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Facebook Email Address Change Incites Backlash
Jun 26, 2012 -
Facebook is changing users' default contact details to Facebook.com email addresses.
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Content Apps Could Be First to Embrace Facebook Mobile Likes
Jun 25, 2012 -
Popular Facebook apps could see resurgence with mobile likes.
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Facebook Likes Come to Third-Party Mobile Apps
Jun 21, 2012 -
Developers can create their own buttons to share via mobile apps back to Facebook.
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Facebook on More Homepages Than Twitter and Google+
Jun 21, 2012 -
24.3% of homepages have Facebook integration.
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11 Deadly Social Media Sins
Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
Klever Facebook Strategies
May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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