Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

beliebers

You Need “Beliebers” for Your Brand

Nov 8, 2013 - Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Comments

Killer Terms for Subject Lines & Calls to Action

shutterstock-157507103 Nov 1, 2013 - Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

headlinesnew Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

internet-television Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

leverage-social-networking Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Social Success: Content, Brand Ambassadors, and Timing

content Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.” Comments

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

new-inboxbook May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

Live From the Global Purpose Summit

storyofpupose May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Drawing Consumers in With Intrigue

hype-people Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

How the National Wildlife Federation Embraced Social

danielle-brigida-7 Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...