Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

internet-television

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

leverage-social-networking Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Social Success: Content, Brand Ambassadors, and Timing

content Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls β€œthe biggest upgrade to our core ad server in the 15 years since its inception.” Comments

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

new-inboxbook May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

Live From the Global Purpose Summit

storyofpupose May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Drawing Consumers in With Intrigue

hype-people Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

How the National Wildlife Federation Embraced Social

danielle-brigida-7 Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Leverage These 10 Trends Into Your 2013 Initiatives

growth-of-2013 Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

Focus: 5 Resolutions for Digital Marketers

2013-resolutions Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

bad-email Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

royal Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...