Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

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'The New Inbox': Mobile's Impact on Email Marketing and Social Media

May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

Live From the Global Purpose Summit

storyofpupose May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Drawing Consumers in With Intrigue

hype-people Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

How the National Wildlife Federation Embraced Social

danielle-brigida-7 Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Leverage These 10 Trends Into Your 2013 Initiatives

growth-of-2013 Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

Focus: 5 Resolutions for Digital Marketers

2013-resolutions Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

bad-email Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

royal Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

holiday-marketing-wishlist Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

Compass Labs Launches CLIQ Social Intelligence

compass-labs-social-intelligence Nov 16, 2012 - Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earned and paid media strategies. Comments

5 Things We Can Learn From This Year's Political Campaign

politics-mobile-icon Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Advanced Digital Marketing: Do This, Not That!

do-or-don-t Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

7 Ideas to Improve Your Cause Marketing

causes Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

 

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