Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
Jun 27, 2012 -
HarperCollins launched social hub for young adult fiction readers.
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Jun 26, 2012 -
Facebook is changing users' default contact details to Facebook.com email addresses.
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Jun 25, 2012 -
Popular Facebook apps could see resurgence with mobile likes.
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Jun 21, 2012 -
Developers can create their own buttons to share via mobile apps back to Facebook.
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Jun 21, 2012 -
24.3% of homepages have Facebook integration.
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Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments
May 17, 2012 - Do you know why someone should sign up for your social media program? Comments
May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments
Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments
Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments
Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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Mar 8, 2012 - Are you interacting with your Facebook audience? Comments
Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments
Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments
Jan 12, 2012 -
Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating.
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Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments
Dec 22, 2011 - Three metrics to track and measure social media success. Comments
Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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