Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

Creating Interactive Conversations With Consumers

Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

Simple Tips to Manipulate EdgeRank

Mar 8, 2012 - Are you interacting with your Facebook audience? Comments

What 120 Billion Facebook Impressions Can Tell Us

Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments

10 Elements of a Compelling Story

Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments

Portlandia Gets Social Boost From Battlestar Galactica

portlandia Jan 12, 2012 - Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Comments

3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

Building Your Insider's Club

Dec 22, 2011 - Three metrics to track and measure social media success. Comments

When Tracking Becomes Creepy

Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments

The Last-Minute Holiday Marketing Checklist

Nov 22, 2011 - Ten tips that can help drive you toward perfect engagement this holiday season. Comments

Practical Tips on Tying Social Into Your Other Channels

Nov 10, 2011 - Five ways to leverage your traditional channels. Comments

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

iEase, iConvenience, iButton

Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments

Training All Your Channels to Engage via Social Media

Sep 29, 2011 - Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Comments

A 12-Step Checklist to Jumpstart Your Social Program

Sep 15, 2011 - Ways to engage through useful content. Comments

Creating Interactive Conversations Across Channels

Sep 1, 2011 - Align your channels with your consumer segments and think about specific messages for your consumers to create engagement. Comments

ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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