Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
Topics in Social:
Site Helps Teens Share Crushes on Favorite Books
Jun 27, 2012 -
HarperCollins launched social hub for young adult fiction readers.
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Facebook Email Address Change Incites Backlash
Jun 26, 2012 -
Facebook is changing users' default contact details to Facebook.com email addresses.
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Content Apps Could Be First to Embrace Facebook Mobile Likes
Jun 25, 2012 -
Popular Facebook apps could see resurgence with mobile likes.
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Facebook Likes Come to Third-Party Mobile Apps
Jun 21, 2012 -
Developers can create their own buttons to share via mobile apps back to Facebook.
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Facebook on More Homepages Than Twitter and Google+
Jun 21, 2012 -
24.3% of homepages have Facebook integration.
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11 Deadly Social Media Sins
Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
Klever Facebook Strategies
May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments
Understanding the Psychology of 'Likeonomics'
May 17, 2012 - Do you know why someone should sign up for your social media program? Comments
5 Proven Ways to Improve Email Marketing With Social Media
May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments
Project Disengage: What Not to Do With Social Media
Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments
Social Media Success: What We Can Learn From Backyard Birding
Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments
Creating Interactive Conversations With Consumers
Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments
Vevo Revamps for Facebook Age, Adds Sales Talent
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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Simple Tips to Manipulate EdgeRank
Mar 8, 2012 - Are you interacting with your Facebook audience? Comments
What 120 Billion Facebook Impressions Can Tell Us
Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments
10 Elements of a Compelling Story
Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments
Portlandia Gets Social Boost From Battlestar Galactica
Jan 12, 2012 -
Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating.
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3 Key Social Mantras for 2012
Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments
Building Your Insider's Club
Dec 22, 2011 - Three metrics to track and measure social media success. Comments
When Tracking Becomes Creepy
Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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