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Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

5 Proven Ways to Improve Email Marketing With Social Media

Sundeep Kapur  |  Social Integration

May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments

Topics in Social:

Sundeep Kapur  |  Social Integration

Project Disengage: What Not to Do With Social Media

Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments

Sundeep Kapur  |  Social Integration

Social Media Success: What We Can Learn From Backyard Birding

Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments

Sundeep Kapur  |  Social Integration

Creating Interactive Conversations With Consumers

Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments

Zachary Rodgers  |  Social Media

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

Sundeep Kapur  |  Social Integration

Simple Tips to Manipulate EdgeRank

Mar 8, 2012 - Are you interacting with your Facebook audience? Comments

Sundeep Kapur  |  Social Integration

What 120 Billion Facebook Impressions Can Tell Us

Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments

Sundeep Kapur  |  Social Integration

10 Elements of a Compelling Story

Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments

Christopher Heine  |  Social Media

Portlandia Gets Social Boost From Battlestar Galactica

portlandia Jan 12, 2012 - Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Comments

Sundeep Kapur  |  Social Integration

3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

Sundeep Kapur  |  Social Integration

Building Your Insider's Club

Dec 22, 2011 - Three metrics to track and measure social media success. Comments

Sundeep Kapur  |  Social Integration

When Tracking Becomes Creepy

Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments

Sundeep Kapur  |  Social Integration

The Last-Minute Holiday Marketing Checklist

Nov 22, 2011 - Ten tips that can help drive you toward perfect engagement this holiday season. Comments

Sundeep Kapur  |  Social Integration

Practical Tips on Tying Social Into Your Other Channels

Nov 10, 2011 - Five ways to leverage your traditional channels. Comments

Sundeep Kapur  |  Social Integration

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

Sundeep Kapur  |  Social Integration

iEase, iConvenience, iButton

Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments

Sundeep Kapur  |  Social Integration

Training All Your Channels to Engage via Social Media

Sep 29, 2011 - Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Comments

Sundeep Kapur  |  Social Integration

A 12-Step Checklist to Jumpstart Your Social Program

Sep 15, 2011 - Ways to engage through useful content. Comments

Sundeep Kapur  |  Social Integration

Creating Interactive Conversations Across Channels

Sep 1, 2011 - Align your channels with your consumer segments and think about specific messages for your consumers to create engagement. Comments

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