Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

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How Sophisticated Are Your Digital Campaigns?

Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

holiday-marketing-wishlist Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

Compass Labs Launches CLIQ Social Intelligence

compass-labs-social-intelligence Nov 16, 2012 - Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earned and paid media strategies. Comments

5 Things We Can Learn From This Year's Political Campaign

politics-mobile-icon Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Advanced Digital Marketing: Do This, Not That!

do-or-don-t Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

7 Ideas to Improve Your Cause Marketing

causes Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Facebook Takes Another Step to Compete in Search

facebook-brand Sep 25, 2012 - Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

VW of America Highlights Owner Stories on Facebook

vw-keys-facebook Sep 17, 2012 - Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Comments

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

buzzfeedangrybaby Sep 14, 2012 - New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments

What to Do With Fakebook?

sameflower Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

Provide Personalized Service to Create Effective Engagement

Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

Site Helps Teens Share Crushes on Favorite Books

haperteen Jun 27, 2012 - HarperCollins launched social hub for young adult fiction readers. Comments

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