Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Facebook Takes Another Step to Compete in Search

facebook-brand Sep 25, 2012 - Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

VW of America Highlights Owner Stories on Facebook

vw-keys-facebook Sep 17, 2012 - Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Comments

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

buzzfeedangrybaby Sep 14, 2012 - New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments

What to Do With Fakebook?

sameflower Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

Provide Personalized Service to Create Effective Engagement

Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

Site Helps Teens Share Crushes on Favorite Books

haperteen Jun 27, 2012 - HarperCollins launched social hub for young adult fiction readers. Comments

Facebook Email Address Change Incites Backlash

Facebook Jun 26, 2012 - Facebook is changing users' default contact details to Facebook.com email addresses. Comments

Content Apps Could Be First to Embrace Facebook Mobile Likes

facebook-mobile Jun 25, 2012 - Popular Facebook apps could see resurgence with mobile likes. Comments

Facebook Likes Come to Third-Party Mobile Apps

facebookicon Jun 21, 2012 - Developers can create their own buttons to share via mobile apps back to Facebook. Comments

Facebook on More Homepages Than Twitter and Google+

Google Plus Twitter Facebook icons Jun 21, 2012 - 24.3% of homepages have Facebook integration. Comments

11 Deadly Social Media Sins

Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments

Klever Facebook Strategies

May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments

Understanding the Psychology of 'Likeonomics'

May 17, 2012 - Do you know why someone should sign up for your social media program? Comments

 

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