Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

periscope-logo

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

Mar 30, 2015 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive. Comments

Twitter Opens Jakarta Office to Grow User Base and Engagement

twitter-logo Mar 27, 2015 - The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Comments

How to Write an Article That Moves People on Social Media

social-sharing Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

tell-us-your-story-header Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space? Comments

Facebook Messenger Adds E-Commerce Capabilities

facebook-messenger-mobile-image Mar 25, 2015 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve their campaigns? Comments

Facebook Offers Free Analytics for Apps Tool

facebook-app-analytics Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points. Comments

New Facebook Features Provide Training for Marketers

Facebook Like button on a keyboard Mar 24, 2015 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying. Comments

Century 21 and Hootsuite Partner to Simplify Social

century-twenty-one-logo Mar 24, 2015 - Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors access to exclusive branded content. Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"? Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

brand-community Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

Facebook Integrates Mobile Payments Into Messenger

image-facebookmessenger Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment space? Comments

IBM Teams Up With Twitter for Social Media Data Analysis

Twitter and IBM have announced a big data social media analytics partnership Mar 17, 2015 - The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. Comments

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

ex-machina-tinder-sxsw Mar 16, 2015 - The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing ploy smart or sneaky? Comments

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

pinterest-logo Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us constantly in search of something better. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...