Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Social Media

Why Marketers Are Banking on Social and Mobile in 2015

Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

20 Types of Selfies to Ask Your Audience to Share

selfie-social-media Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23, 2015 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

What the Rise of Dark Social Programmatic Means for Facebook

facebook-mobile-blue Jan 15, 2015 - Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities? Comments

Facebook at Work Won't Include Ads - For Now

facebookvspinterest Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

3 Practical Tips for Improved Social Customer Care

Customer Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers. Comments

To Celebrity or Not to Celebrity?

14jan15-nick-annetts-scarlett-sodastream Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments

L'Oreal Paris Makes Golden Globes Shoppable on Social

lorealimage2 Jan 13, 2015 - During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

A Tenuous Link Between Digital Marketing and #CharlieHebdo

je-suis-charlie Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

3 Tips for Tapping Social Influencers

Social Media Sharing Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments

10 Social Media Habits to Get You Better Results This Year

social-data-understand Jan 8, 2015 - These 10 tips will help you get the most out of your social media efforts in the year ahead. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...