Marketing News & Expert Advice
|
|
|
Social Media
As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.
Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Comments
Topics in Social:
Women's Health Mag Promotes Challenges via Facebook
May 14, 2013 -
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.
Comments
How to Protect Your Twitter Account From Hackers
May 13, 2013 -
Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
Comments
Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields
May 8, 2013 -
Mendelsohn is likely to take up her role with the social networking giant in mid-June.
Comments
Multi-Channel Customer Care Includes Social
May 8, 2013 -
The challenge with social is that it's not just an add-on: it's a culture change.
Comments
Facebook Promoted Page Likes: How to Get Started
May 3, 2013 -
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.
Comments
Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
Comments
LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
May 2, 2013 -
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
Comments
The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
Comments
Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
Comments
How to Protect Your Online Reputation and Close the Deal
May 1, 2013 -
How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?
Comments
BareMinerals Asks Women to #GoBare
Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
Comments
Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue
Apr 29, 2013 -
Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family.
Comments
Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
Comments
Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 -
The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.
Comments
Comedy Central's #ComedyFest Aims for Twitter's Funny Bone
Apr 25, 2013 -
The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."
Comments
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Apr 24, 2013 -
How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.
Comments
Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 -
Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.
Comments
AP Twitter Hacking Highlights Need for Increased Online Security Measures
Apr 23, 2013 -
Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social media platform's security measures.
Comments
Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps.
Comments
Independent Artists Embrace Twitter Music to Raise Exposure
Apr 22, 2013 -
Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iOS app and new subdomain built around music discovery.
Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
-
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter... -
Quality Assurance Engineer
Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is seeking a qualified candidate for... -
Account Manager`
Account Manager` (Incisive Events) - Hong Kong Incisive Media is one of the world's fastest growing business-to-business information...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
