Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Toyota Gets Personal Using Twitter's Tailored Audiences

Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

10 Worst Social Media Fails of 2014

shutterstock-156456158 Dec 18, 2014 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

facebook-f-2013 Dec 15, 2014 - Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Comments

Instagram Overtakes Twitter With 300 Million Users

instagram-icon-large Dec 12, 2014 - The image-sharing platform is also launching verified badges and vowing to kick out spammers. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

Adblock Plus Now Blocks Facebook Read Receipts

Facebook Likes Vending Machine Dec 3, 2014 - Users can now prevent Facebook from telling senders that they saw their messages. Comments

Facebook Partners With ESET to Fight Malware

security risk management Dec 3, 2014 - Facebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Comments

Twitter Enhances Controls to Lock Out Trolls and Stop Abusive Posts

twitter-logo Dec 3, 2014 - Twitter users have been given quicker and easier options for blocking offensive content on the social network. Comments

Reaching Millennials With Snapchat

snapchat logo Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

6 Brands That Are Killing It on Instagram

instagram-collage Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there. Comments

2015 Trend to Watch — The Social Homecoming of Brands

Social Media Sharing Dec 1, 2014 - As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on their own websites. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Twitter CFO Hints at Acquisition With Accidental Public Tweet

New Twitter logo Nov 26, 2014 - Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Comments

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

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