Marketing News & Expert Advice
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Social Media
As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Foursquare, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
E-commerce May Not Come Soon to Pinterest
A Japanese e-commerce giant led $100M VC investment.
7 Big Facebook Advertising Stories Before the IPO
Facebook has been pushing out new ad products in the hopes of better monetization.
J&J Exec Says Brands Need Social Marketing Goals
Global marketing executive discusses challenges and opportunities for $24 billion business.
Don't Advertise, Just Deliver
Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.
Unlike GM, Ford Is Still Bullish on Facebook Ads
Automaker tells ClickZ it will continue advertising on the social site.
Xerox Selectively Tests Emerging Marketing Platforms
A Twitter campaign increased followers by 50%.
ESPN and Twitter Ad Program Links Social to TV
New partnership starts immediately with NBA playoffs.
Social Media Ad Spending to Reach $9.8 Billion
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
How to Develop a Global Social Media Strategy
Businesses must balance global-local efforts.
Will Facebook Users Pony Up For Post Position?
Digital giant runs small test to see if users will pay $2 to promote a post.
Zales' Mother's Day Effort Is #Super Digital
Brand buys Facebook and Twitter ads and brings hashtags into stores.
Moms 61% More Likely to Visit Pinterest
A Nielsen study shows moms are 35% more likely to shop for clothes online.
Four Seasons Woos #LuxBrides on Twitter and Pinterest
@FSBridal effort is part of a slew of digital initiatives.
How Facebook Tilted Big Media Money to Social Vendors
Vitrue's new deal with NBC Sports underscores an ecosystem benefiting from the rise of pre-IPO Facebook.
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