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Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

fragmentation

What Social Fragmentation Means for Marketers

Roger Katz  |  Social Media Smarts

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

Topics in Social:

James Dohnert  |  Social Media Smarts

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

dunkin-donutsiced May 17, 2013 - The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Comments

John Lee  |  Social Media Smarts

The Hidden Factors That Drive Social Media Behavior and Success

social-media-passion-asia May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments

Susan Kuchinskas  |  Social Media Smarts

LinkedIn at 10: Identity Crisis?

linkedin-pages May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

Matt Kapko  |  Social Media Smarts

Facebook Relies on Mobile for Ad Revenue Gains in Q1

facebook-homepage May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Comments

James Dohnert  |  Social Media Smarts

Oxygen Media Partners With Tumblr to Take Social TV Further

oxygen Apr 26, 2013 - Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media. Comments

Roger Katz  |  Social Media Smarts

Advertising on Facebook Is About Community, Not Clicks

facebook-homepage Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

James Dohnert  |  Social Media Smarts

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

facebookvstwitter Apr 18, 2013 - Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry. Comments

John Lee  |  Social Media Smarts

What Does It Mean to Be Human in Social Media?

robots Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives. Comments

Matt Kapko  |  Social Media Smarts

Marketers React to Facebook Home With Mixed Doubts and Expectations

Facebook Home happy people Apr 9, 2013 - With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Comments

John Lee  |  Social Media Smarts

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

didyouseethat-sesny Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

James Dohnert  |  Social Media Smarts

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Ghennipher Weeks  |  Social Media Smarts

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Ekaterina Walter   |  Social Media Smarts

Mark Zuckerberg Is in It for the Long Haul

zuckerberg2-3-7-2013 Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? Comments

Roger Katz  |  Social Media Smarts

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

facebook-homepage Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Mary Lisbeth D'Amico  |  Social Media Smarts

Marketers Eager for Facebook Hashtags

facebookvstwitter Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

Melanie White  |  Social Media Smarts

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

feed-the-beat Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments

Krista Neher  |  Social Media Smarts

The Real (and Hidden) Value of Social Media

privacy-image Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Michael Shashoua  |  Social Media Smarts

Gaming Company Fuels Growth Through Social Media Optimization

rebel-entertainment Mar 4, 2013 - Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization. Comments

Steve Sherfy  |  Social Media Smarts

Can a Brand Push Traffic Through Pinning?

pinterest-home-page Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

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