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Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

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Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

James Dohnert  |  Social Media Smarts

Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Topics in Social:

Ghennipher Weeks  |  Social Media Smarts

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Ekaterina Walter   |  Social Media Smarts

Mark Zuckerberg Is in It for the Long Haul

zuckerberg2-3-7-2013 Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? Comments

Roger Katz  |  Social Media Smarts

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

facebook-homepage Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Mary Lisbeth D'Amico  |  Social Media Smarts

Marketers Eager for Facebook Hashtags

facebookvstwitter Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

Melanie White  |  Social Media Smarts

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

feed-the-beat Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments

Krista Neher  |  Social Media Smarts

The Real (and Hidden) Value of Social Media

privacy-image Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Michael Shashoua  |  Social Media Smarts

Gaming Company Fuels Growth Through Social Media Optimization

rebel-entertainment Mar 4, 2013 - Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization. Comments

Steve Sherfy  |  Social Media Smarts

Can a Brand Push Traffic Through Pinning?

pinterest-home-page Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

Roger Katz  |  Social Media Smarts

Strategies for Marketing in the Social-Mobile World

facebook-mobile Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Jasmine Sandler  |  Social Media Smarts

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Robin Neifield  |  Local

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Susan Kuchinskas  |  Social Media Smarts

Portals and Social Undervalued in Conversions: Aggregate Knowledge

graph-user-quality-index Feb 14, 2013 - Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. Comments

Krista Neher  |  Social Media Smarts

Are You Prepared for Visual Social Media Marketing?

shutterstock-87652201 Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments

Tom Mohr  |  Social Media Smarts

Why Businesses Need Social Engagement to Be Relevant in Social Search

facebook-graph-search Feb 1, 2013 - Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Comments

Ekaterina Walter   |  Social Media Smarts

Tumblr - Untapped Marketing Goldmine

tumblr Jan 29, 2013 - A look at how small businesses are using Tumblr as a marketing and promotion tool. Comments

Lee Odden  |  Social Media Smarts

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Lee Odden  |  Social Media Smarts

3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and Services

leveraging-social Nov 5, 2012 - When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a new business owner. Comments

Lee Odden  |  Social Media Smarts

How to Feed the Social Media Content Beast? Layers

leopard2 Oct 8, 2012 - When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest resources. Comments

Lee Odden  |  Social Media Smarts

Earned, Owned, Paid, Shared: Horsemen of the Apocalypse or Best Opportunity?

paid-shared-earned-owned-media Aug 13, 2012 - The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous. Comments

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