Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.


12 best practices for using LinkedIn groups as a marketing tool

Oct 13, 2015 - As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences. Comments

10 B2B brands that are killing it on social media

social-media-success-shutterstock-94920202 Oct 7, 2015 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram. Comments

Social Media Marketing Budgets and ROI: How to Plan for 2016

budgetshutterstock-112261523 Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. Comments

How Customers Perceive Your Social Media Challenges

customer-review Sep 22, 2015 - These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating strategy for marketing on social media. Comments

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

How SE Asian SMBs Are Leading the Way on Mobile

cross-device-mobile-tablet Jul 13, 2015 - Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Comments

3 Ways Brands are Using Social Analytics to Sell Smarter

socialmediaengagement1 Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

Content is King, But Context is Queen

king-queen-crown May 21, 2015 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Comments

How Customer Engagement Campaigns Impact Customer Experience

happy-credit-card-shopper May 15, 2015 - What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

Expedia Turns to Twitter to Promote Netherlands Tourism

netherlands-windmills Mar 3, 2015 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets. Comments

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

kfc-logo Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth. Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

Does Social Sway Elections?

Popularity and Influence Winning a Presidential Election Nov 5, 2014 - This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Mr Kipling Boosts Social Media Engagement With Cake Deliveries

frenchfancies Sep 24, 2014 - This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch "The X-Factor" at home. Comments

10 Ways for Health Clubs to Flex Their Social Media Muscles

People training in a gym Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost a waning social media presence. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

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