Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

Social Media Sharing

Social Engagement Comes in Many Forms [#CZLSF]

Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

LinkedIn Sales Tool Paves Way For Warmer Leads

linkedin22 Aug 5, 2014 - LinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Comments

5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

shutterstock-131691863 Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content engagement relationship between brand and consumer. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Why Declining Organic Facebook Reach Is Good for Social Media Marketers

facebook-f-2013 May 29, 2014 - Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great content. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

Google+ Death Would Be a Burden Lifted

Google plus logo May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments

Social Media Content Marketing: Trash the Content Calendar and Post Really Great Stuff

Plan May 1, 2014 - In a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed. Comments

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

content Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process. Comments

Beyond Storytelling

001-storydoing-revenue Apr 15, 2014 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

Market Through Shared Interests and Passions Using Social Media

pinterest-screen Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

What’s Up With Facebook’s WhatsApp Acquisition?

whatsapp Feb 24, 2014 - The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, which makes up most of the company's revenue. Comments

Use Social Media to Flip the Sales and Marketing Funnel

funnels Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

2014 Digital Marketing Winners & Losers

shutterstock-133449011 Jan 13, 2014 - These 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivotal year ahead. Comments

The Growing Social Media Power of Women and Marketing Strategies For Reaching Them

ekaterinawalterjan Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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