Marketing News & Expert Advice
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Social Media Smarts
Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.
Get Your Campaign in the Social Stream This Holiday Season
Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments
Topics in Social:
Create Audience Experiences That Drive Recommendations
Oct 3, 2013 -
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
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The Power of Emotion to Drive Purchase Intent
Sep 9, 2013 -
How are you leveraging the power that exists when you make a human connection?
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Facebook Updates Promotion Policies
Sep 6, 2013 -
What does it mean for brands marketing on Facebook?
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Everything You Need to Know About Social at #SESSF
Sep 3, 2013 -
Three things you need to know: where to go, what to do, and how to connect.
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Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Aug 16, 2013 -
Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images.
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Content Curation Benefits and Best Practices
Aug 12, 2013 -
Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
Aug 9, 2013 -
There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience.
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5 Times It's Better to Be Silent on Social Media
Aug 6, 2013 -
In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines.
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Influencers vs. Advocates: Knowing Your Brand Goal
Jul 17, 2013 -
For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success.
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Your Best Advocates Are the People Who Work With You
Jul 15, 2013 -
Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees' networks.
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Ingredients of Top B2B Content Marketing Strategies on LinkedIn
Jul 12, 2013 -
Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity.
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The B2B Brand's Survival Guide for the Social-Visual Revolution
Jul 9, 2013 -
This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time.
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Yelp's New Wordmap Helps You Avoid Hipsters
Jul 5, 2013 -
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.
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Alamo's Family Games Campaign Targets CEO Moms
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.
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Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Jun 19, 2013 -
The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being said to deepen engagement.
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3 Things Great Social Marketers Do That the Rest of Us Don't
Jun 18, 2013 -
Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates your users.
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No More B2C Marketing Envy
Jun 14, 2013 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
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AT&T Social Campaign Reveals Your Pets' Innermost Secrets
Jun 10, 2013 -
Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home.
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It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24, 2013 -
Why so many fail and the three "A's" of mature social strategies to succeed today.
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Visual Storytelling
May 22, 2013 -
How to use images to make your brand come alive.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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