Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

blueprint

The Blueprint for a Real Content Marketing Plan

Jan 6, 2014 - Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

Social PPC in 2014: What Will the Future Bring?

shutterstock-145689659 Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

beyonce-new-album Dec 18, 2013 - Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Comments

Social Media Marketing: Hot or NOT for 2014?

kristaneherdecclickz Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments

Tracking Dark Social Media: A Light at the End of the Tunnel

darksocial Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments

When It Comes to Social Network Marketing, Niche is the New Black

shutterstock-120646564 Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph." Comments

What’s the Real Value of Twitter for Brands?

Thumbs-up against cloudy sky background illustration Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014. Comments

How to Nurture Leads from Twitter

johnleenov1 Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

judic-111213 Nov 12, 2013 - Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Comments

How to Win with Twitter Lead Gen Cards: Part I

110513-jlee Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments

Content Marketing Is Not About Form, But Function

shutterstock-153218306 Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Comments

Buffer Shows Off Social Crisis Management Chops After Spam Hack

buffer-a-better-way-to-share-on-social-media Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments

Successful Social Marketing is So Much More Than Social Media

Social media Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Comments

Gamification for Businesses: Q&A with Mario Herger

mario-head-shot Oct 24, 2013 - Are marketers applying gamification in their brand campaigns using it well? Comments

5 Reasons Blogging is Good for the Marketing Soul

blogging Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

5 Brands Using Instagram to Interact & Build Fan Relationships

nikeid Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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