Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.
May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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May 17, 2013 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
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May 14, 2013 -
Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).
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May 13, 2013 -
LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
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May 2, 2013 -
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion.
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Apr 26, 2013 -
Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.
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Apr 19, 2013 -
Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant?
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Apr 18, 2013 -
Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry.
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Apr 16, 2013 -
Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives.
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Apr 9, 2013 -
With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold.
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Apr 9, 2013 -
How four pairs of flashy shoes proved why successful social media campaigns are no accident.
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Apr 3, 2013 -
In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.
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Apr 1, 2013 -
What's the reason for this marriage between TV and search?
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Mar 27, 2013 -
Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation?
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Mar 22, 2013 -
The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends.
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Mar 20, 2013 -
Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable.
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Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Mar 12, 2013 -
Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013."
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Mar 11, 2013 -
The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.
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Mar 4, 2013 -
Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization.
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