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Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

Optimizing Social Media Across the Customer Lifecycle

Lee Odden  |  Social Media Smarts

Jul 16, 2012 - Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. Comments

Topics in Social:

Lee Odden  |  Social Media Smarts

Small Business and Social Media - Don't Be Late to the Party

May 21, 2012 - How small businesses can realistically and practically get started with meaningful social media marketing. Comments

Lee Odden  |  Social Media Smarts

Evaluating Personal Social Media Effectiveness

Apr 23, 2012 - Are you shortcutting your social media success? Comments

Lee Odden  |  Social Media Smarts

How Should Salespeople Use Social Media?

Feb 27, 2012 - A few ideas on tactics that salespeople or teams should consider. Comments

Lee Odden  |  Social Media Smarts

The Power of Lists and Collected Resources for Social Media Marketing

Jan 3, 2012 - To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections. Comments

Lee Odden  |  Social Media Smarts

Social Media Connections Between Consumers and Brands That Inspire Sales

Dec 5, 2011 - Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Comments

Lee Odden  |  Social Media Smarts

Optimize and Socialize Your Way to Better Business Blogging

Nov 7, 2011 - Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. Comments

Lee Odden  |  Social Media Smarts

15 Questions for Social Media Marketing and Measurement Success

Oct 10, 2011 - Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions. Comments

Lee Odden  |  Social Media Smarts

Social Media and Content Marketing: A One-Night Stand?

Sep 12, 2011 - Tips for building a long-term relationship. Comments

Lee Odden  |  Social Media Smarts

Crowdsourcing and User-Generated Content

Aug 4, 2011 - Practical ways to create meaningful content for your brand and recognize participants within your social community. Comments

Lee Odden  |  Social Media Smarts

5 Step Model for a Killer B2B Content Marketing Strategy

Jun 14, 2011 - Persuading the right people in your organization to make marketing changes requires education. Comments

Lee Odden  |  Social Media Smarts

An Approach to Holistic SEO

Mar 22, 2010 - What the latest innovations in search results mean for marketers. Comments

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ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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