Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

silent

5 Times It's Better to Be Silent on Social Media

Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines. Comments

Influencers vs. Advocates: Knowing Your Brand Goal

advocate-influencers Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments

Your Best Advocates Are the People Who Work With You

hype-people Jul 15, 2013 - Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees' networks. Comments

Ingredients of Top B2B Content Marketing Strategies on LinkedIn

linkedinnewlogo Jul 12, 2013 - Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Comments

The B2B Brand's Survival Guide for the Social-Visual Revolution

social-branding Jul 9, 2013 - This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Comments

Yelp's New Wordmap Helps You Avoid Hipsters

yelp-hangover-la Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

Facebook Introduces the Clickable Hashtag: What Marketers Need to Know

facebookvstwitter Jun 19, 2013 - The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being said to deepen engagement. Comments

3 Things Great Social Marketers Do That the Rest of Us Don't

hype-people Jun 18, 2013 - Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates your users. Comments

No More B2C Marketing Envy

b2c Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

AT&T Social Campaign Reveals Your Pets' Innermost Secrets

pets-talking Jun 10, 2013 - Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home. Comments

It's Time to Put on the 'Big Boy' Pants in Social Media Marketing

big-boy May 24, 2013 - Why so many fail and the three "A's" of mature social strategies to succeed today. Comments

Visual Storytelling

email-images May 22, 2013 - How to use images to make your brand come alive. Comments

Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Socially Devoted US Brands on Twitter May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

What Social Fragmentation Means for Marketers

fragmentation May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

dunkin-donutsiced May 17, 2013 - The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Comments

The Hidden Factors That Drive Social Media Behavior and Success

social-media-passion-asia May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments

LinkedIn at 10: Identity Crisis?

linkedin-pages May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

Facebook Relies on Mobile for Ad Revenue Gains in Q1

facebook-homepage May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Comments

Oxygen Media Partners With Tumblr to Take Social TV Further

oxygen Apr 26, 2013 - Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media. Comments

Advertising on Facebook Is About Community, Not Clicks

facebook-homepage Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

 

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