Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

Social Media

Social PPC – The Definitive Guide for Marketers

Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

5 Brands Using Instagram to Interact & Build Fan Relationships

nikeid Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Create Audience Experiences That Drive Recommendations

Digital Footprint Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

Facebook Updates Promotion Policies

facebook-homepage Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

Everything You Need to Know About Social at #SESSF

didyouseethat-small-clickz Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

pinterest-metrics-infograph Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images. Comments

Content Curation Benefits and Best Practices

contentmarketing Aug 12, 2013 - Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Comments

Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

facebook-homepage Aug 9, 2013 - There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience. Comments

5 Times It's Better to Be Silent on Social Media

silent Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines. Comments

Influencers vs. Advocates: Knowing Your Brand Goal

advocate-influencers Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments

Your Best Advocates Are the People Who Work With You

hype-people Jul 15, 2013 - Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees' networks. Comments

Ingredients of Top B2B Content Marketing Strategies on LinkedIn

linkedinnewlogo Jul 12, 2013 - Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Comments

The B2B Brand's Survival Guide for the Social-Visual Revolution

social-branding Jul 9, 2013 - This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Comments

Yelp's New Wordmap Helps You Avoid Hipsters

yelp-hangover-la Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

Facebook Introduces the Clickable Hashtag: What Marketers Need to Know

facebookvstwitter Jun 19, 2013 - The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being said to deepen engagement. Comments

3 Things Great Social Marketers Do That the Rest of Us Don't

hype-people Jun 18, 2013 - Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates your users. Comments

No More B2C Marketing Envy

b2c Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

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