Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

social-sharing-june

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Jun 12, 2015 - Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says. Comments

Tweets of the Week: Oreo Finds a Twitter BFF

twitter-logo Jun 12, 2015 - This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Twitter Improves User Experience with New Block Tools

twitter-logo Jun 10, 2015 - The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. Comments

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

hugh-jackman-keurig-cup-half-full Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social

donuts-image Jun 5, 2015 - This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

caitlyn-jenner-call-me-caitlyn Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Instagram Beefs Up Ad Offerings

instagram-icon-large Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

Tweets of Week: Memorial Day, Burgers, and Biscuits

twitter-logo May 29, 2015 - This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Comments

4 Reasons to Use Humor in Your Social Media Content

humor-in-social-media May 27, 2015 - Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

Pinterest to Enhance Promoted Pin Ad Capabilities

pinterest-alt May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Comments

How 10 Nonprofit Brands Roll on Twitter

twitter-logo May 19, 2015 - Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming their business brethren. Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Civil Rights: Turning Data into Action

shutterstock-172200767 May 18, 2015 - Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between data and action. Comments

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