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Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

netbase-fall-tv

NBC and Fox Lead the Way In TV Network Online Social Chatter

Lisa Lacy  |  Social Media

Sep 16, 2013 - Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Comments

Topics in Social:

Jon Wade  |  Social Media

Social Media Content Strategies - A Performance-Based Approach

likeoptimization Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right? Comments

Guest   |  Social Media

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

Lisa Lacy  |  Social Media

E! Debuts Interactive Pop Culture Talk Show

hello-ross-2 Sep 10, 2013 - The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Comments

Jessica Lee  |  Social Media

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Average Engagement Rate Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Comments

Michelle Killebrew  |  Social Media

What Does It Really Mean to Be a Social Business?

socialmedia-tweet Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments

Jermyn Toh   |  Social Media

Facebook for Performance - One Size Doesn't Fit All

facebook Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

Lisa Lacy  |  Social Media

NASA Launches Instagram Account, Robotic Research Mission

nasa Sep 9, 2013 - The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Comments

Anna Lee  |  Social Media

Pinterest Launches New York Fashion Week Hub

pinterestnyfw Aug 29, 2013 - Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. Comments

Lisa Lacy  |  Social Media

Airbnb’s Hollywood & Vines Crowdsources Short Film

airbnb-hollywood-and-vines Aug 29, 2013 - Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Comments

Dave Evans  |  Social Media

The Case for On-Domain Engagement

engagement-consideration-seo Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Comments

Christian Arno  |  Social Media

Advantages of Social Media and Social Media Automation

sprout Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

Melanie White  |  Social Media

Ticketmaster CEO Jumps Ship to Twitter

twitterbird Aug 27, 2013 - Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Comments

Lisa Lacy  |  Social Media

Combos Seeks Epic Ideas For New Seven Layer Dip

combos-lochte Aug 27, 2013 - Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Comments

Lisa Buyer  |  Social Media

Is BuzzFeed's Boom Making Brand Blogs Go Bust?

Boom Aug 27, 2013 - BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Comments

Jasmine Sandler  |  Social Media

The 5 Ws of Social Media (and the H)

white-rabbit-with-watch Aug 23, 2013 - Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Comments

Brendan Tansey   |  Social Media

Digital Marketing in China: Interesting Times

globalspend Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools. Comments

Jennifer Slegg  |  Social Media

Watch a News Story Evolve With Twitter-Related Headlines

Twitter Related Headlines to Jason Collins Announcement Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Comments

Adaline Lau  |  Social Media

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Lisa Lacy  |  Strategies

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

screen-shot-2013-08-08-at-4 Aug 19, 2013 - For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Comments

Russ Fradin  |  Social Media

Invite Social Media Influencers to Your Brand's Home

hype-people Aug 15, 2013 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

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