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As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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The Guardian to U.S. Readers: #VoiceYourView

Lisa Lacy  |  Strategies

Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments

Topics in Social:

Lisa Lacy  |  Strategies

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

cr-pop Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Matt Kapko  |  Social Media

Facebook Hopes to Remove Clutter With News Feed Redesign

zuckerberg2-3-7-2013 Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

Lisa Lacy  |  Strategies

Wells Fargo Asks Americans to Share Their Goals

wells-fargo Mar 6, 2013 - The campaign includes a microsite and credit report promo. Comments

Dave Evans  |  Social Media

Get Serious About Return on Investment

roi-target Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or improving margins. Comments

Susan Kuchinskas  |  Social Media

Grey Poupon's Spot-On Social Media Strategy

grey-poupon-ad-1 Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments

Ekaterina Walter   |  Social Media

Small Businesses Are Benefiting From Google+ Presence

google plus Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

Melanie White  |  Social Media

Oscars Social Buzz Reaches All Time High

85oscarstatuette Feb 25, 2013 - The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony. Comments

Matt Kapko  |  Strategies

180LA Blows Up Seasons Passed in New Adidas Spot

pr-still-trophy Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is what you do next." Comments

Melanie White  |  Social Media

Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign

ford-fiesta-movement1 Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at Bloomberg’s headquarters in Manhattan was Scott Monty, global head of social media at Ford. Comments

Lisa Lacy  |  Strategies

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Melanie White  |  Social Media

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Lisa Lacy  |  Social Media

NASA to Host Google+ Hangout with International Space Station

nasa-google Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively, while searches for "chocolate bacon cookies" are up over 7 percent year over year. Comments

Lisa Lacy  |  Strategies

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

Dave Evans  |  Social Media

Driving Customer Innovation: It's the Small Things That Count

customers Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Lisa Lacy  |  Strategies

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

Mary Lisbeth D'Amico  |  Social Media

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments

Lisa Lacy  |  Social Media

Oreo to Fans: Cookie or Creme?

60226-cookievscreme-logos-md Feb 7, 2013 - After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Comments

Jasmine Sandler  |  Social Media

Leveraging the Power of Mobile In and Outside the Organization

facebook-mobile Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

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