Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Twitter Lets Users Search for Every Public Tweet Ever Sent

Nov 19, 2014 - Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view. Comments

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

Building Customer Loyalty With Social Media

customer-loyalty Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

Facebook to Ban Overly Promotional Posts in News Feed

facebook-like Nov 17, 2014 - Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants respond to the ban? Comments

Twitter Unveils Instant Timeline to Woo New Users

Twitter Logo Nov 14, 2014 - The social network also plans to enhance native video sharing and Direct Messages next year. Comments

7 Pieces of Social Media Advice From 2007 That Still Matter Today

Social Media Sharing Nov 14, 2014 - Even with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Comments

The Real Marketers Shift From Social Media to Content Marketing

content-marketing-megaphone Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their various social media channels. Comments

An Introduction to Social Media in Hong Kong

shutterstock-141266803-hong-kong Nov 13, 2014 - If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city. Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Is Ello a No-No for Brands?

ello-logo Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

whirlpool Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank their families for everyday expressions of love. Comments

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

twitter-logo Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Instagram Upgrades Editing, Search, and Explore Features

mexico-instagram Nov 11, 2014 - Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Comments

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

Facebook Makes It Easier to Remove Brand Posts From News Feed

facebook-mobile-blue Nov 10, 2014 - The social network offers a simple way to can uninteresting brands, friends, and Pages. Comments

Fake Profiles Are Killing LinkedIn’s Value

fake-stamp Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

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