Marketing News & Expert Advice
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Social Media
As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.
Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host. Comments
Topics in Social:
AP Twitter Hacking Highlights Need for Increased Online Security Measures
Apr 23, 2013 -
Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social media platform's security measures.
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Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps.
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Independent Artists Embrace Twitter Music to Raise Exposure
Apr 22, 2013 -
Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iOS app and new subdomain built around music discovery.
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Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
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Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 -
The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.
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5 Ways to Make Facebook's New Graph Search Work for Your Brand
Apr 17, 2013 -
Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it develops.
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Wood Cleaner Advocates Forest Preservation Via Pinterest
Apr 16, 2013 -
Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.
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Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 -
As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.
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Facebook Fuses Disparate Data for Deeper Targeting
Apr 12, 2013 -
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely.
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Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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How to Manage the Social Media Overload
Apr 10, 2013 -
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
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Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 -
To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
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Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Build Your Brand Online: Leveraging Facebook and Twitter
Apr 3, 2013 -
Learn to see the social web with your online presence at the core.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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