Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Tools and tips for calculating the ROI of social media
Acquisition

Tools and tips for calculating the ROI of social media

6y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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Dark social: Why and how should you be tracking it?
Disruptive MarTech

Dark social: Why and how should you be tracking it?

6y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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Eight tools to measure social media engagement
Disruptive MarTech

Eight tools to measure social media engagement

6y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

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A guide to five Facebook ad types that will reach your marketing objectives
Display Advertising

A guide to five Facebook ad types that will reach your marketing objectives

7y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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What YouTube's new in-app messaging feature means for brands
Social

What YouTube's new in-app messaging feature means for brands

7y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

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Five ways businesses can make their physical locations more Instagram-friendly
Social Media

Five ways businesses can make their physical locations more Instagram-frien...

7y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

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Eight reasons to include Snapchat in your marketing strategy
Social

Eight reasons to include Snapchat in your marketing strategy

7y Tereza Litsa

Eight reasons to include Snapchat in your marketin...

Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...

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Which social media networking sites should brands keep an eye on?
Social

Which social media networking sites should brands keep an eye on?

7y Tereza Litsa

Which social media networking sites should brands ...

The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...

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How Snap Map brings Snapchat closer to location marketing
Local

How Snap Map brings Snapchat closer to location marketing

7y Tereza Litsa

How Snap Map brings Snapchat closer to location ma...

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...

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Meeker's Internet Trends Report: How social media affects customer support
Social

Meeker's Internet Trends Report: How social media affects customer support

7y Tereza Litsa

Meeker's Internet Trends Report: How social media ...

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...

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Four lessons for creating a joined-up social strategy
Social Integration

Four lessons for creating a joined-up social strategy

7y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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What augmented reality means for the future of Instagram
AR & VR

What augmented reality means for the future of Instagram

7y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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10 indispensable online tools for managing your social presence
Disruptive MarTech

10 indispensable online tools for managing your social presence

7y Chris Camps

10 indispensable online tools for managing your so...

Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...

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Five universal principles of social media engagement for businesses
Community Management

Five universal principles of social media engagement for businesses

7y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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Attribution, integration and replication: The challenges facing advertisers in the digital age
Digital Advertising

Attribution, integration and replication: The challenges facing advertisers...

7y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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The best Facebook marketing strategies for 2017
Social

The best Facebook marketing strategies for 2017

7y Tereza Litsa

The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions
Display Advertising

How to use Facebook mobile ads as an "interest indicator" to drive conversi...

7y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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What Facebook's big bet on AR means for brands
Disruptive MarTech

What Facebook's big bet on AR means for brands

7y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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10 ways Major League Baseball teams win on social media
Social Media

10 ways Major League Baseball teams win on social media

7y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Will Instagram crack the local commerce code?
Local

Will Instagram crack the local commerce code?

7y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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LinkedIn to offer retargeting, email targeting later this year
Display Advertising

LinkedIn to offer retargeting, email targeting later this year

7y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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6 critical steps to succeeding with Facebook Canvas
Insights

6 critical steps to succeeding with Facebook Canvas

7y Will Conboy

6 critical steps to succeeding with Facebook Canva...

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...

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Twitter introduces pre-roll ads for Periscope
Media

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Email

Is Facebook Messenger a viable alternative to SMS, email and push notificat...

7y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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