Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.


It’s Go Time for Facebook GIF Ads

Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

twitter-logo Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. Comments

10 Lessons Learned About Social Media From My Parents

real-life-social-media Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. Comments

Does Instagram Outshine Pinterest?

instagram-mobile-pictures Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

twitter-logo Aug 7, 2015 - Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

Facebook Lets Users Send Businesses Private Messages

facebook-brand Aug 5, 2015 - Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Comments

Women in Technology Flock to Twitter With #iLookLikeAnEngineer

twitter-logo Aug 5, 2015 - Because not all people in technology or marketing are created male, or treated equally. Comments

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

instagram-rachel-ryle-kind-bar Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. Comments

Hootsuite Adds Instagram to Social Media Management Platform

HootSuite logo Aug 5, 2015 - The move should help over-worked social media managers track all information from one place. Comments

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28, 2015 - All digital marketers should keep the following four social media terms in their vocabulary. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. Comments

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

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