Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Invite Social Media Influencers to Your Brand's Home

Aug 15, 2013 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

Social Sharing Helps Boost Box Office Results

movie-theater Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Twitter Strings Datalogix to Offline Sales

Twitter Money Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments

GE Hosts World's First Science Fair on Vine

ge-6ss-coverphoto Aug 13, 2013 - The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Comments

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings

dinner Aug 12, 2013 - Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Comments

The #TwitterRevolution: The Pain and the Glory

twitterbird Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed

Facebook Story Bumping Aug 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Comments

Siemens Taps Tumblr as Recruitment Tool

siemens-mc2 Aug 7, 2013 - The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Comments

Social Media Usage Amongst Older Generations Triples, According to Pew

Social networking site use by age group 2005-2012 Aug 6, 2013 - The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Comments

Facebook Attracts Mobile Game Developers With Preferential Marketing

facebook-f-2013 Aug 5, 2013 - Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Comments

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

32256-013 Aug 2, 2013 - Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Comments

Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts

andy-murray-new-facebook-photo Aug 2, 2013 - Facebook releases embedded posts, which allow users to embed public status updates across the web. Comments

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

pinterest-pricealerts Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

Dr Pepper Reaches Out to Younger Hipper Audience

drpepper Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Honest Engagement: Getting the Social Experience Right

business-people Jul 31, 2013 - Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Comments

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

facebook-for-business-home Jul 30, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted Jul 26, 2013 - Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, after they've seen the ad on Foursquare. Comments

Brands Milk #RoyalBaby Mania

kingbaby-royal-family-2 Jul 25, 2013 - #RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the quick and easy alternative to advertising. Comments

 

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