Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

Mar 10, 2014 - The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experiences they’ve missed out on or suffered through, but experts say the campaign misses some engagement opportunities. Comments

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

belbey Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media and compliance specialist for Actiance Inc., an enterprise social business solution provider for regulated industries. Comments

Get Rid of Your Marketing Books

books Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

spiderman Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership with the cast of the upcoming film "The Amazing Spider-Man 2." Comments

Facebook Introduces New Policies to Restrict Gun Sales

facebook-f-2013 Mar 6, 2014 - Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Comments

State Farm and DDB Kick Off Neighborhood Assist 2014

sf2 Mar 5, 2014 - The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Comments

The Top 3 Ways of Selling on LinkedIn in 2014

linkedin-logo Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014. Comments

Saks Doles Out 6-Second Beauty Tips in #Saksin6

saks-in-6 Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

sprint-blogimage-final-withr Feb 28, 2014 - To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the whole "framily." Comments

LinkedIn China: Opportunities for Marketers?

linkedinchina Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst is skeptical that its content will rise above existing competitors. Comments

Facebook Update Shows Page Posts Tagged With Other Pages Liked

Facebook Page Tagging Feb 27, 2014 - If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Comments

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

gd-social-0003-danica Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

twitter-marketing-platform Feb 24, 2014 - The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. In addition, Twitter Amplify is teaming up with a national cinema network to create a weekly show that incorporates tweets and Vines. Comments

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

whatsapp Feb 21, 2014 - Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Comments

Heineken and Foursquare Debut Soccer Heat Map

heineken-ucl-promotion-national Feb 20, 2014 - Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Comments

How Can Facebook Advertisers Combat Fraudulent Likes?

Percentage of 'Likes that engaged this month Feb 20, 2014 - After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? Comments

Social Data: Inside Out

Social Media Manager Feb 19, 2014 - A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Comments

Instagram Users Follow Amex's "CF Frost" on His Adventures

amexcffrost1 Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

 

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