Marketing News & Expert Advice

Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Invite Social Media Influencers to Your Brand's Home

Russ Fradin | Social Media

Aug 15, 2013 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

Topics in Social:

Caitlin Rossman | Sports & Entertainment

Social Sharing Helps Boost Box Office Results

Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

Jasmine Sandler | Social Media

Social Media in the Boardroom

Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Matt Kapko | Analyzing Customer Data

Twitter Strings Datalogix to Offline Sales

Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments

Lisa Lacy | Strategies

GE Hosts World's First Science Fair on Vine

Aug 13, 2013 - The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Comments

Melanie White | Social Media

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings

Aug 12, 2013 - Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Comments

Mary Lisbeth D'Amico | Social Media

The #TwitterRevolution: The Pain and the Glory

Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Jessica Lee | Social Media

Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed

Aug 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Comments

Lisa Lacy | Social Media

Siemens Taps Tumblr as Recruitment Tool

Aug 7, 2013 - The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Comments

Jessica Lee | Social Media

Social Media Usage Amongst Older Generations Triples, According to Pew

Aug 6, 2013 - The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Comments

Matt Kapko | Social Media

Facebook Attracts Mobile Game Developers With Preferential Marketing

Aug 5, 2013 - Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Comments

Lisa Lacy | Social Media

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

Aug 2, 2013 - Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Comments

Jessica Lee | Social Media

Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts

Aug 2, 2013 - Facebook releases embedded posts, which allow users to embed public status updates across the web. Comments

Melanie White | Social Commerce

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

Mary Lisbeth D'Amico | Strategies

Dr Pepper Reaches Out to Younger Hipper Audience

Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Dave Evans | Social Media

Honest Engagement: Getting the Social Experience Right

Jul 31, 2013 - Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Comments

Jennifer Slegg | Social Media

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

Jul 30, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing. Comments

Jennifer Slegg | Social Media

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September 23, 2013

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