Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Century 21 and Hootsuite Partner to Simplify Social

Mar 24, 2015 - Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors access to exclusive branded content. Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"? Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

brand-community Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

Facebook Integrates Mobile Payments Into Messenger

image-facebookmessenger Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment space? Comments

IBM Teams Up With Twitter for Social Media Data Analysis

Twitter and IBM have announced a big data social media analytics partnership Mar 17, 2015 - The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. Comments

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

ex-machina-tinder-sxsw Mar 16, 2015 - The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing ploy smart or sneaky? Comments

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

pinterest-logo Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us constantly in search of something better. Comments

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

twitter-logo Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons. Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

Nodes and Edges: Visualizing Network Data 101

data-visualization Mar 6, 2015 - Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Comments

5 Reasons Why No One Likes You Anymore…on Facebook

facebook-thumbs-down Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

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