As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.
Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Feb 4, 2013 -
The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations.
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Feb 1, 2013 -
One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends lists on apps like Twitter's new photo-sharing Vine app.
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Jan 31, 2013 -
Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012.
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Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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Jan 29, 2013 -
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report.
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Jan 29, 2013 -
Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events.
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Jan 28, 2013 -
The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram.
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Jan 24, 2013 -
Target's Tweet-to-Runway Show will feature products tied to everyday tweets.
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Jan 23, 2013 -
When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas."
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Jan 23, 2013 -
As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus.
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Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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Jan 18, 2013 -
The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel.
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Jan 17, 2013 -
The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion.
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Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Jan 16, 2013 -
Keeping brands honest through online activism.
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Jan 15, 2013 -
Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California, today.
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Jan 15, 2013 -
Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photograph themselves in -- boots.
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Jan 15, 2013 -
The companies provided few details, but said they remain on good terms.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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