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As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

Melanie White  |  Social Media

Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

Topics in Social:

Michael Shashoua  |  Social Media

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Lisa Lacy  |  Strategies

Barbasol Looks to Previous Generations In Shave Like a Man Promo

screen-shot-2013-01-29-at-11 Feb 4, 2013 - The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Comments

Matt Kapko  |  Social Media

Marketers React to Facebook Integration Limits

facebookvstwitter Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends lists on apps like Twitter's new photo-sharing Vine app. Comments

Mary Lisbeth D'Amico  |  Social Media

Facebook Sees 23% Mobile Ad Jump in Q4 2012

facebook-brand Jan 31, 2013 - Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012. Comments

Lisa Lacy  |  Strategies

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

coke-mirage-60-12 Jan 30, 2013 - Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Comments

Melanie White  |  SEO

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

James Dohnert  |  Social Media

Twitter: Government User Data Requests Grow, 81% From U.S.

twitter-phone Jan 29, 2013 - Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. Comments

Lisa Lacy  |  Strategies

Gillette Wants Americans to Kiss and Tell

gillette-kiss Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Lisa Lacy  |  Strategies

USA Network Asks Suits Fans for Cines

usa-suits Jan 28, 2013 - The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Comments

Lisa Lacy  |  Strategies

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

everydaycollection-hero Jan 24, 2013 - Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Comments

Matt Kapko  |  Strategies

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

tacobell Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas." Comments

Dave Evans  |  Social Media

Got Community?

community-circle Jan 23, 2013 - As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus. Comments

Lisa Lacy  |  Strategies

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

Lisa Lacy  |  Social Media

Axe Space Promo to Turn Fans into Astronauts

axe-space-promo Jan 18, 2013 - The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Comments

Lisa Lacy  |  Social Media

Indy 500 Revs Up for Instagram Promo

indy-500-map Jan 17, 2013 - The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Comments

Matt Kapko  |  Social Media

Is Facebook Still a Web First, Mobile Later Company?

facebook-brand Jan 16, 2013 - With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later. Comments

McNeal Maddox  |  Social Media

Sign of the Times

change Jan 16, 2013 - Keeping brands honest through online activism. Comments

Matt Kapko  |  Social Media

Facebook Takes Search Social With Graph Search

fbgraphsearch2 Jan 15, 2013 - Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California, today. Comments

Lisa Lacy  |  Social Media

Hunter Boots Promo Uses January Forecast as Photo Inspiration

hunter-boots Jan 15, 2013 - Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photograph themselves in -- boots. Comments

Lisa Lacy  |  Social Media

GetGlue and Viggle Call Off Merger

getglue-logo Jan 15, 2013 - The companies provided few details, but said they remain on good terms. Comments

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