Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.


Tweets of the Week: NASA, Amazon and ESPN Lead the Way

Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Comments

10 Ways to Find Common Ground With Your Social Media Audience

humanize-social-media Jul 14, 2015 - There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Comments

What Does Facebook's New Algorithm Mean for Content Marketers?

A Facebook logo Jul 10, 2015 - With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. Comments

Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

atlanta-skyline Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

twitter-logo Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Comments

Why Weibo Still has a Role to Play for Brands

weibo-logo-international Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

Siam Commercial Bank Turns to Stickers for Brand Engagement

line-stickers-nong-easy-set-4-yeah Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Comments

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messaging apps Jul 7, 2015 - Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Comments

Nike Takes the Women’s World Cup with #NoMaybes

nike-soccer Jul 6, 2015 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Comments

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

twitter-logo Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay. Comments

5 Questions in 5 Minutes With Facebook

facebook-automation Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments

Tweets of the Week: #LoveWins

white-house-same-sex-marriage Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

tinder-image Jun 26, 2015 - In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Comments

Five Social Actions that can Help You Convert

social-data-understand Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial. Comments

Are You Adhering to the FTC's New Social Media Guidelines?

ftc-logo Jun 24, 2015 - The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

Meet the CMO Behind the Transformation of America's (Favorite) Diner

dennys-logo Jun 22, 2015 - Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's marketing department eight years ago. Comments

Microsoft Tops LinkedIn’s List of Top 10 Global Brands

microsoft-company-image Jun 19, 2015 - Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands. Comments

Tweets of the Week: Send Kisses to Fathers and Loved Ones

fathers-day Jun 19, 2015 - This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

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