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As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

mindless-behavior

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

Lisa Lacy  |  Strategies

Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Topics in Social:

Melanie White  |  Social Media

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Lisa Lacy  |  Social Media

NASA to Host Google+ Hangout with International Space Station

nasa-google Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively, while searches for "chocolate bacon cookies" are up over 7 percent year over year. Comments

Lisa Lacy  |  Strategies

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

Dave Evans  |  Social Media

Driving Customer Innovation: It's the Small Things That Count

customers Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Lisa Lacy  |  Strategies

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

Mary Lisbeth D'Amico  |  Social Media

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments

Lisa Lacy  |  Social Media

Oreo to Fans: Cookie or Creme?

60226-cookievscreme-logos-md Feb 7, 2013 - After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Comments

Jasmine Sandler  |  Social Media

Leveraging the Power of Mobile In and Outside the Organization

facebook-mobile Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

Michael Shashoua  |  Social Media

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Lisa Lacy  |  Strategies

Barbasol Looks to Previous Generations In Shave Like a Man Promo

screen-shot-2013-01-29-at-11 Feb 4, 2013 - The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Comments

Matt Kapko  |  Social Media

Marketers React to Facebook Integration Limits

facebookvstwitter Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends lists on apps like Twitter's new photo-sharing Vine app. Comments

Mary Lisbeth D'Amico  |  Social Media

Facebook Sees 23% Mobile Ad Jump in Q4 2012

facebook-brand Jan 31, 2013 - Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012. Comments

Lisa Lacy  |  Strategies

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

coke-mirage-60-12 Jan 30, 2013 - Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Comments

Melanie White  |  SEO

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

James Dohnert  |  Social Media

Twitter: Government User Data Requests Grow, 81% From U.S.

twitter-phone Jan 29, 2013 - Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. Comments

Lisa Lacy  |  Strategies

Gillette Wants Americans to Kiss and Tell

gillette-kiss Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Lisa Lacy  |  Strategies

USA Network Asks Suits Fans for Cines

usa-suits Jan 28, 2013 - The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Comments

Lisa Lacy  |  Strategies

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

everydaycollection-hero Jan 24, 2013 - Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Comments

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