Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Top 6 Twitter Redesign Concepts for Brands and Marketers

Feb 14, 2014 - After the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. Comments

Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateInABox

dateinabox-still Feb 14, 2014 - Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that will award up to 25 out-of-the-ordinary dates to the men brave enough to post the box on Instagram. Comments

Pizza Hut Seeks Soulmate Via OKCupid

pizza-hut-committogreatness Feb 14, 2014 - The brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it off its feet. Comments

Target Taps Pinterest Users as Latest Designer Collaborators

target-pinterest-collaboration Feb 14, 2014 - The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Comments

Instagram Showcases Best Brand Content to Inspire Businesses

instagramhandbook Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments

Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency

mjdaisychainshopsm3b Feb 12, 2014 - A limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most creative each day with the best goods. Comments

Getting Social Customer Experience Right

de-fig0-cvs Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates. Comments

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Bruce Daisley at SES London 2014 Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. Comments

LinkedIn Buys Job-Matching Firm Bright in Data-Centric $120M Move

linkedin-logo Feb 7, 2014 - LinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social network expand its growing professional content and its talent solutions products. Comments

#SMIRNOFFSorbet: Pin Your Guilty Pleasures Without the Guilt

fruit-smirnoff-sorbet-light-coco-crush Feb 7, 2014 - Smirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Comments

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

living-pinterest-board-image Feb 7, 2014 - The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America. Comments

What’s Wrong with the Agency…Digitally

agency-photo Feb 7, 2014 - A look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Comments

Losses Mount for Twitter as Usage Slows

Twitter Money Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, ad revenue per thousand timeline views grew by 76 percent. Comments

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

lc-pr-02 Feb 6, 2014 - The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouTube video. Comments

Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right

how-to-launch-an-online-business Feb 5, 2014 - Putting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your success. Comments

10 Defining Moments in 10 Years of Facebook

facebook-cupcakes Feb 4, 2014 - Has it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Comments

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

pepsichina Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments

Facebook's Rumored Flipboard Competitor Paper to Launch February 3

paper2 Jan 30, 2014 - Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, February 3. Comments

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

mcdonalds-cheers-to-sochi Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments

The Instagram Rule of 11

mry-instagram Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, it's none of the above. Comments

Social Sites Nipping at Facebook, Adobe Says

social-ad-ctr-cpc Jan 27, 2014 - Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Comments

 

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