Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

6-social-media-tips-for-highly-regulated-verticals

6 Social Media Tips for Highly Regulated Verticals

Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2, 2015 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun. Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26, 2015 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

Brands Make the Most of the Oscars on Social

oscars-shutterstock-124201903 Feb 23, 2015 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns. Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Movie Marketing Strategies Are "Fifty Shades of Social"

movie-theater Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon. Comments

ANZ Australia Creates Digital GAYTMs for Mardi Gras

anz-only-gaytm-in-the-village-pic Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element. Comments

Facebook to Boost Businesses' Sales With New Ad Unit

facebook-brand Feb 17, 2015 - The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products on the platform. Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

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