Ad Spend

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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Topics in Ad Industry Metrics:

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Online Video Ad Spending Rose 27% in 2012

online-video Nov 14, 2012 - A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Comments

Telecoms See the Largest Growth in Global Ad Spending

nielsen-global-adview Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Facebook Mobile Ad CPM Rates Near $10

tbg-facebook Jul 18, 2012 - Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Online Ad Spend Up 12% Globally in Q1

nielsen-global-adview-pulse-by-media-q1-2012 Jul 10, 2012 - Nielsen said online ad spending rose 35% in the Middle East and Africa. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

iab-q1revenue Jun 11, 2012 - Online ad revenue hit $8.4B in the first three months of 2012. Comments

Internet Ad Revenue Totals $31B in 2011, Up 22%

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

Spending on Digital Ads Fell Sharply in Q4

Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments

Online Political Spending to Hit $159 Million in 2012

Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

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