Marketing News & Expert Advice

Ad Spend

Nielsen Study Shows Global Ad Spend Struggling in Q1

Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report. Comments

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Ad Spend

Caitlin Rossman | Ad Spend

Nielsen: Global Ad Spend Slowly Rebounding

Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

James Dohnert | Ad Spend

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

James Dohnert | Ad Spend

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

James Dohnert | Ad Spend

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

James Dohnert | Ad Spend

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

James Dohnert | Ad Spend

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

James Dohnert | Ad Spend

It's Time to Move TV Ad Spending Dollars to Digital

Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

Matt Kapko | Ad Spend

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

James Dohnert | Ad Spend

Global Ad Spend Grew 4.3% in Q3 2012

Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

James Dohnert | Ad Spend

Online Video Ad Spending Rose 27% in 2012

Nov 14, 2012 - A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Comments

James Dohnert | Ad Spend

Telecoms See the Largest Growth in Global Ad Spending

Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

James Dohnert | Ad Spend

Global Internet Ad Spending Up 7.2%

Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Matt Kapko | Ad Spend

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Kate Kaye | Local

Borrell Refines Local Digital Ad Market Segments

Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments