Marketing News & Expert Advice
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Ad Spend
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments
Topics in Ad Industry Metrics:
It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
Comments
Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Global Internet Ad Spending Up 7.2%
Oct 18, 2012 -
Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.
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Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Facebook Mobile Ad CPM Rates Near $10
Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
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Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Jun 12, 2012 -
Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far.
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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
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Internet Ad Revenue Totals $31B in 2011, Up 22%
Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Digital to Hit Nearly 20% of Global Ad Spend in 2012
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
Agency Survey: Early 2012 Social Dollars Boom
Mar 27, 2012 -
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
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Spending on Digital Ads Fell Sharply in Q4
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Online Political Spending to Hit $159 Million in 2012
Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
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