Marketing News & Expert Advice
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Ad Spend
Digital to Hit Nearly 20% of Global Ad Spend in 2012
GroupM predicts global web ad spend will hit around $98 billion in 2012.
Agency Survey: Early 2012 Social Dollars Boom
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
Spending on Digital Ads Fell Sharply in Q4
Search and display investments both fell about 6 percent.
Online Political Spending to Hit $159 Million in 2012
Borrell forecasts online and other media spending for the 2012 election.
For Newspapers, Uneven Progress Toward Digital Profits
For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study
Infographic: Obama vs. Republicans in Online Ad Spend
Democrats and Obama's campaign outspent Republicans 2 to 1.
Researcher: Facebook's 2012 Ad Sales to Top $5B
But Google will soon catch up in the display category, eMarketer says.
Surprising Leaders in Super PAC Web Ad Spending Race
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
Report: Online Ads To Beat Print Spend For First Time
Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.
Mobile Drives More Search Ad Clicks
Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Insurance, legal, and medical services firms slashed their search spend this year, researcher says.
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Publishers no longer face the disappearance of wireless telco ad budgets.
Digital to Attract 17 Percent of Global Ad Spend in 2011
Global digital ad investment will reach $100 billion by 2012, GroupM predicts.
SMBs to Boost Social Media and E-mail Spending in 2011
Borrell Associates finds more than half of small businesses will increase digital spending this year.
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