Marketing News & Expert Advice
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Ad Spend
Agency Survey: Early 2012 Social Dollars Boom
Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments
Topics in Ad Industry Metrics:
Spending on Digital Ads Fell Sharply in Q4
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Online Political Spending to Hit $159 Million in 2012
Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
Infographic: Obama vs. Republicans in Online Ad Spend
Feb 23, 2012 -
Democrats and Obama's campaign outspent Republicans 2 to 1.
Comments
Researcher: Facebook's 2012 Ad Sales to Top $5B
Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments
Surprising Leaders in Super PAC Web Ad Spending Race
Feb 21, 2012 -
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
Comments
Report: Online Ads To Beat Print Spend For First Time
Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments
Mobile Drives More Search Ad Clicks
Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Digital to Attract 17 Percent of Global Ad Spend in 2011
Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments
SMBs to Boost Social Media and E-mail Spending in 2011
Mar 11, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments
IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes
Apr 7, 2010 - Internet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Comments
IAB Ad Spending Report Evolves as Others Stagnate
Oct 7, 2009 - Association ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates. Comments
Web Ad Spending Fell 5% in First Half 2009, Says IAB
Oct 5, 2009 - Interactive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending stole share from CPM spending Comments
Study: GOP Outnumbered Dems Online in Campaign 2008
Apr 17, 2009 - But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Comments
Google Grabs Most of Obama's $5 Million in Online Ad Spending
Sep 5, 2008 - Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Comments
McCain Pushed Iran Issue in June Web Ads
Jul 31, 2008 - Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Comments
Obama Aimed for Performance with Local and Social Buys in May
Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments
Political Action Ads Emerge in May
Jun 20, 2008 - MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments
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