Ad Spend

nielsen-global-adview-pulse-media-q2-2012

Global Internet Ad Spending Up 7.2%

Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Facebook Mobile Ad CPM Rates Near $10

tbg-facebook Jul 18, 2012 - Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Online Ad Spend Up 12% Globally in Q1

nielsen-global-adview-pulse-by-media-q1-2012 Jul 10, 2012 - Nielsen said online ad spending rose 35% in the Middle East and Africa. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

iab-q1revenue Jun 11, 2012 - Online ad revenue hit $8.4B in the first three months of 2012. Comments

Internet Ad Revenue Totals $31B in 2011, Up 22%

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

Spending on Digital Ads Fell Sharply in Q4

Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments

Online Political Spending to Hit $159 Million in 2012

Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Infographic: Obama vs. Republicans in Online Ad Spend

clickzpolitics-2012election-infographic3 Feb 23, 2012 - Democrats and Obama's campaign outspent Republicans 2 to 1. Comments

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

Surprising Leaders in Super PAC Web Ad Spending Race

winningourfuture-fl-antimitt Feb 21, 2012 - Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Comments

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

Mobile Drives More Search Ad Clicks

Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

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