Marketing News & Expert Advice
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Ad Spend
Obama Aimed for Performance with Local and Social Buys in May
Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments
Topics in Ad Industry Metrics:
Political Action Ads Emerge in May
Jun 20, 2008 - MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments
Clinton Spent Far Less Online Than Obama
Jun 16, 2008 - Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Comments
Obama Spent Most of $3 Million This Year on Google
May 29, 2008 - UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Comments
Obama's Web Ads May Have Driven Big North Carolina Win
May 21, 2008 - Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Comments
Obama Looks Ahead to Oregon Primary in E-mail Push
May 16, 2008 - While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. Comments
Web Ads May Have Aided Obama's High January Fundraising
Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments
Presidential Site Traffic Spikes on Super Tuesday
Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments
Presidential Hopefuls Display Online Ad Maturity
Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments
Web Grows as a Source for Political Info
Jan 18, 2008 - Close to one in four Americans head to the Internet regularly for presidential campaign news. Comments
Top Democrats Strong in Site Traffic from Early Primary States
Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments
Democratic Candidates Attract More Females than Males to Sites
Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments
Presidential Candidates Can't Resist Holiday Appeal in E-mails
Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments
Presidential Hopefuls Go on Attack with Most Ads Ever in October
Nov 16, 2007 - UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Comments
Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
Nov 12, 2007 - Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Comments
Political Consultants May Spend More in 2008, but Hesitancy Persists
Nov 5, 2007 - Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Comments
Romney Web Ads Back with Gusto in September
Oct 22, 2007 - UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Comments
Fred Thompson Grabs Top Presidential Site Traffic Seat
Oct 12, 2007 - Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Comments
Candidates Get Up Close and Personal with E-mail in September
Oct 8, 2007 - As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Comments
McCain Sticks with No Surrender Message in Web Ads
Sep 27, 2007 - UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Comments
McCain Sole Display Ad Candidate in July, Shows AdRelevance
Sep 21, 2007 - UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Comments
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