Ad Spend

IAB Ad Spending Report Evolves as Others Stagnate

Oct 7, 2009 - Association ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates. Comments

Web Ad Spending Fell 5% in First Half 2009, Says IAB

Oct 5, 2009 - Interactive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending stole share from CPM spending Comments

Study: GOP Outnumbered Dems Online in Campaign 2008

Apr 17, 2009 - But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Comments

Google Grabs Most of Obama's $5 Million in Online Ad Spending

Sep 5, 2008 - Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Comments

McCain Pushed Iran Issue in June Web Ads

Jul 31, 2008 - Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Comments

Obama Aimed for Performance with Local and Social Buys in May

Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments

Political Action Ads Emerge in May

Jun 20, 2008 - and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments

Clinton Spent Far Less Online Than Obama

Jun 16, 2008 - Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Comments

Obama Spent Most of $3 Million This Year on Google

May 29, 2008 - UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Comments

Obama's Web Ads May Have Driven Big North Carolina Win

May 21, 2008 - Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Comments

Obama Looks Ahead to Oregon Primary in E-mail Push

May 16, 2008 - While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. Comments

Web Ads May Have Aided Obama's High January Fundraising

Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments

Presidential Site Traffic Spikes on Super Tuesday

Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments

Presidential Hopefuls Display Online Ad Maturity

Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments

Web Grows as a Source for Political Info

Jan 18, 2008 - Close to one in four Americans head to the Internet regularly for presidential campaign news. Comments

Top Democrats Strong in Site Traffic from Early Primary States

Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments

Democratic Candidates Attract More Females than Males to Sites

Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments

Presidential Candidates Can't Resist Holiday Appeal in E-mails

Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments

Presidential Hopefuls Go on Attack with Most Ads Ever in October

Nov 16, 2007 - UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Comments

Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots

Nov 12, 2007 - Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Comments

Political Consultants May Spend More in 2008, but Hesitancy Persists

Nov 5, 2007 - Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Comments

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