Marketing News & Expert Advice
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Ad Spend
Web Ads May Have Aided Obama's High January Fundraising
Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments
Topics in Ad Industry Metrics:
Presidential Site Traffic Spikes on Super Tuesday
Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments
Presidential Hopefuls Display Online Ad Maturity
Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments
Web Grows as a Source for Political Info
Jan 18, 2008 - Close to one in four Americans head to the Internet regularly for presidential campaign news. Comments
Top Democrats Strong in Site Traffic from Early Primary States
Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments
Democratic Candidates Attract More Females than Males to Sites
Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments
Presidential Candidates Can't Resist Holiday Appeal in E-mails
Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments
Presidential Hopefuls Go on Attack with Most Ads Ever in October
Nov 16, 2007 - UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Comments
Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
Nov 12, 2007 - Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Comments
Political Consultants May Spend More in 2008, but Hesitancy Persists
Nov 5, 2007 - Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Comments
Romney Web Ads Back with Gusto in September
Oct 22, 2007 - UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Comments
Fred Thompson Grabs Top Presidential Site Traffic Seat
Oct 12, 2007 - Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Comments
Candidates Get Up Close and Personal with E-mail in September
Oct 8, 2007 - As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Comments
McCain Sticks with No Surrender Message in Web Ads
Sep 27, 2007 - UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Comments
McCain Sole Display Ad Candidate in July, Shows AdRelevance
Sep 21, 2007 - UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Comments
Top Presidential Campaigns Took Few E-mail Breaks in August
Sep 13, 2007 - Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Comments
Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
Sep 7, 2007 - According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Comments
Presidential Primary Underdogs Send E-mail, Too
Aug 10, 2007 - Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Comments
YouTube Debate May Have Affected Candidate Site Traffic
Aug 2, 2007 - Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Comments
Raising Presidential Campaign Cash Takes E-mail Form in June
Jul 23, 2007 - The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Comments
Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
Jul 10, 2007 - UPDATE: According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Comments
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