Ad Spend


Surprising Leaders in Super PAC Web Ad Spending Race

Feb 21, 2012 - Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Comments

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

Mobile Drives More Search Ad Clicks

Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

SMBs to Boost Social Media and E-mail Spending in 2011

Mar 11, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments

IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes

Apr 7, 2010 - Internet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Comments

IAB Ad Spending Report Evolves as Others Stagnate

Oct 7, 2009 - Association ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates. Comments

Web Ad Spending Fell 5% in First Half 2009, Says IAB

Oct 5, 2009 - Interactive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending stole share from CPM spending Comments

Study: GOP Outnumbered Dems Online in Campaign 2008

Apr 17, 2009 - But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Comments

Google Grabs Most of Obama's $5 Million in Online Ad Spending

Sep 5, 2008 - Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Comments

McCain Pushed Iran Issue in June Web Ads

Jul 31, 2008 - Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Comments

Obama Aimed for Performance with Local and Social Buys in May

Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments

Political Action Ads Emerge in May

Jun 20, 2008 - and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments

Clinton Spent Far Less Online Than Obama

Jun 16, 2008 - Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Comments

Obama Spent Most of $3 Million This Year on Google

May 29, 2008 - UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Comments

Obama's Web Ads May Have Driven Big North Carolina Win

May 21, 2008 - Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Comments

Obama Looks Ahead to Oregon Primary in E-mail Push

May 16, 2008 - While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. Comments

Web Ads May Have Aided Obama's High January Fundraising

Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments

Presidential Site Traffic Spikes on Super Tuesday

Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments

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