Marketing News & Expert Advice
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Ad Spend
Presidential Primary Underdogs Send E-mail, Too
Aug 10, 2007 - Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Comments
Topics in Ad Industry Metrics:
YouTube Debate May Have Affected Candidate Site Traffic
Aug 2, 2007 - Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Comments
Raising Presidential Campaign Cash Takes E-mail Form in June
Jul 23, 2007 - The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Comments
Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
Jul 10, 2007 - UPDATE: According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Comments
Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
Jul 3, 2007 - In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Comments
Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music
Jun 28, 2007 - Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Comments
Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
Jun 27, 2007 - Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Comments
Candidates Using E-mail for More Than Fundraising in May, June
Jun 11, 2007 - Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Comments
Clinton on CNN Only, McCain on Conservative Sites and Networks in April
May 29, 2007 - UPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different approaches. Comments
Dem Presidental Candidates Attract Techies, Rudy Draws Military
May 15, 2007 - Data on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Comments
What Obama and Clinton Fans View Online
Apr 18, 2007 - Tacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Comments
Traffic to Political Sites Increases with Broadband
Sep 20, 2006 - Broaband access and more opportunity for political news and information attract Internet users to the Web for continual updates. Comments
Cell-Only Population: Young and Tech Savvy
May 16, 2006 - The 7 to 9 percent of the population who opt for a cell phone instead of a landline skews younger, less affluent. Comments
The Future of Online Political Fundraising
Mar 8, 2006 - The Web paves a clear path for new donors to political campaigns and increases the donor pool for future rounds of contributions. Comments
Political Blogs A Presidential Election Force
May 16, 2005 - Political bloggers emerged as a 'Fifth Estate' during the 2004 presidential elections. Comments
Online Tax Sites Busy As Procrastinators Near Deadline
Apr 18, 2005 - Robust traffic growth to tax sites this season outpaced U.S. Internet population growth. Comments
File Sharers Go Beyond P2P
Mar 23, 2005 - Americans pessimistic about government's ability to curb illegal file sharing. Comments
Internet Played Bigger Role in U.S. Politics in '04
Mar 6, 2005 - People turned to Web as a primary political news source during election year. Comments
RFID Tag Market to Swell Tenfold by 2009
Jan 18, 2005 - Cartons and consumer products cited as key growth verticals. Comments
Experts: Devastating U.S. Cyber-Attack Within 10 Years
Jan 9, 2005 - Threat of future terrorist activity likely to increase government and corporate surveillance. Comments
Federal Government Upped IT Spending 60 Percent in '04
Dec 27, 2004 - Department of Homeland of Security creation part of a surge in Fed's tech spending. Comments
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