Ad Spend

Presidential Hopefuls Display Online Ad Maturity

Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments

Web Grows as a Source for Political Info

Jan 18, 2008 - Close to one in four Americans head to the Internet regularly for presidential campaign news. Comments

Top Democrats Strong in Site Traffic from Early Primary States

Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments

Democratic Candidates Attract More Females than Males to Sites

Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments

Presidential Candidates Can't Resist Holiday Appeal in E-mails

Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments

Presidential Hopefuls Go on Attack with Most Ads Ever in October

Nov 16, 2007 - UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Comments

Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots

Nov 12, 2007 - Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Comments

Political Consultants May Spend More in 2008, but Hesitancy Persists

Nov 5, 2007 - Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Comments

Romney Web Ads Back with Gusto in September

Oct 22, 2007 - UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Comments

Fred Thompson Grabs Top Presidential Site Traffic Seat

Oct 12, 2007 - Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Comments

Candidates Get Up Close and Personal with E-mail in September

Oct 8, 2007 - As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Comments

McCain Sticks with No Surrender Message in Web Ads

Sep 27, 2007 - UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Comments

McCain Sole Display Ad Candidate in July, Shows AdRelevance

Sep 21, 2007 - UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Comments

Top Presidential Campaigns Took Few E-mail Breaks in August

Sep 13, 2007 - Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Comments

Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength

Sep 7, 2007 - According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Comments

Presidential Primary Underdogs Send E-mail, Too

Aug 10, 2007 - Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Comments

YouTube Debate May Have Affected Candidate Site Traffic

Aug 2, 2007 - Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Comments

Raising Presidential Campaign Cash Takes E-mail Form in June

Jul 23, 2007 - The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Comments

Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads

Jul 10, 2007 - UPDATE: According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Comments

Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong

Jul 3, 2007 - In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Comments

Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music

Jun 28, 2007 - Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Comments

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.


  • SEM Portfolio Manager
    SEM Portfolio Manager ( - OaklandAs a top US internet site,’s mission is to get our millions of users across the globe the...