Marketing News & Expert Advice
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Ad Industry Metrics
63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments
Topics in Stats:
ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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Mazda Seeks Ungettables at Gas Pump
Dec 7, 2012 -
Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Nov 14, 2012 -
Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today.
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77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Nov 6, 2012 -
Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll.
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Search Advertising Equates to $100 Million Daily for Google
Oct 29, 2012 -
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network.
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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Oct 26, 2012 -
There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore.
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U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
Oct 25, 2012 -
Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute.
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Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Oct 23, 2012 -
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading.
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