Ad Industry Metrics

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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Major CPG Companies Put More PPC Budget Into Brand Awareness

cpg-ppc-spend Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

brand-advocacy-md Dec 3, 2013 - Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

shutterstock-159903269 Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. Comments

Technology, Integration & Disparate Data Top Marketing Challenges [Study]

mobilemarketing Nov 27, 2013 - More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized data and expenses, according to a survey by IgnitionOne. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

kahlow Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

Marketers Still Struggle to Harness Power of Big Data [Study]

forbesbigdatareport Nov 12, 2013 - A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers. Comments

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

comscore-story Oct 23, 2013 - Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore. Comments

A New Look at the Value of Data to Marketers and the Economy

4thgraphic Oct 22, 2013 - New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Comments

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

pic3 Oct 16, 2013 - Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

man-apart Oct 11, 2013 - Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms? Comments

IAB: Internet Ad Revenues Surged in First Half of 2013

new-iab-logo Oct 10, 2013 - The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Comments

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Social media Oct 8, 2013 - The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Comments

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

mobilewebsite Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Nielsen: Younger Consumers Are Easier to Reach Online

metrics-that-matter Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

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